Gated content is any content, including blog posts, articles, white papers, webinars, or ebooks, that cannot be accessed until the visitor submits their contact information or logs in.
Gated content is typically used as a lead generation technique by marketers. Offering content in exchange for email addresses or other contact information typically results in higher conversion rates than simply asking for contact information. Once contact information is acquired, marketing emails or sales outreach can help turn new leads into customers.
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