An email preheader is a small line of text that appears after the subject line in an email inbox.
Email preheader is often added to emails using HTML and CSS code. Because email clients pull preheader from the beginning text of an email, email marketers put the text intended to be a preheader at the top of an email – and then use CSS so that the text doesn't appear in the email itself.
A good email service provider will let you change email preheader text without using code at all.
How do you write a Preheader?
Email preheaders are a short summary of the contents of an email, and show readers a glimpse of what is inside the email before they click it.
Click here to read our email preheader guide.
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Average Open Rate
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