Rules of (Email) Engagement: Follow These for Better Deliverability
What is email engagement, and how does it affect deliverability? How do you define it? What steps can you take to improve your email engagement and, ultimately, your email deliverability?
What to expect:
On-demand. Click play to watch the full recording.
Length: 40 Minutes
Your email deliverability is important. It’s the thing that helps your emails land in your recipients’ inboxes, rather than the spam folder or the promotions tab. And you want your emails to land in the inbox!
Multiple factors like spam complaints, bounces, and your domain reputation affect email deliverability. But the one factor that has a huge impact on your deliverability is email engagement.
Sit down with Senior Deliverability Specialist, Hanna Fray, and Senior Compliance Analyst, Ryan Gannon of ActiveCampaign’s email deliverability team to learn. more.
