Using Forms, Quizzes, and Qualifiers to Get Data From Leads
In this webinar, we discuss the importance of good data and go through 3 strategies to collect that data. To do this, we invited automation experts Adam Tuttle - a veteran of ActiveCampaign who has helped craft our current and past sales automation strategies, and David Addison - an online course and quiz building master and CTO of Pain Academy, to provide real world examples and insight into the power of capturing and using good data.
What to expect
On-demand. Click play to watch the full recording.
Length: 40 Minutes
Using forms to gate content: How you can use a form to turn website window shoppers into eager leads using a simple form and a 2-step automation.
Share a quiz and have the lead thank you: How to build a quiz that will get you a ton of data while providing immediate value to your leads and help establish you as an expert.
Qualifying leads using automation: How to use automation and some advanced tools to learn more information about your leads to make communicating and closing much easier.
Data fuels automation
It is no secret that building your email list is essential to a digital marketing strategy, but you need more than a name to provide a personalized experience for the people you are capturing. The more you know about a lead (or customer), the better you can make the experience for them and the more likely they will convert into a happy customer (or forever customer). This is why Data is GOLD to a marketer.
Your Hosts
Danny McCarthy
Multimedia Principal, ActiveCampaign
Adam Tuttle
Sr. Director of Sales, ActiveCampaign
David Addison
CTO, Pain Academy
