Best in class deliverability: Land 94.2% of emails in the inbox

There is a lot you can do, including: 

• Authenticate your domain using SPF, DKIM, and DMARC.
• Regularly clean your list to remove inactive or invalid emails.
• Send targeted, personalized messages rather than blast messages.
• Don’t use a free email address as your ​“from” email.
• Make it very easy to unsubscribe.

ActiveCampaign helps improve deliverability by offering domain authentication support (SPF, DKIM, DMARC), automatic list cleaning tools, engagement tracking, and flexible sending options. Our team maintains a strong sender reputation with reliable infrastructure and offers dedicated IPs for higher-volume senders. 

ActiveCampaign deliverability sessions connect you with a deliverability expert for a 60-minute session. Our experts will review your current deliverability strategy and goals, then help you develop a plan to achieve the results you want.

This plan could include:

• Authenticating and verifying your primary and up to three alternate sending domains dictated by Google, Yahoo, and other Mailbox Providers (MBPs).
• Identifying and tagging active, engaged contacts within your database to be used as part of a warm-up effort.
• Learning how to create individual campaigns to execute the prescribed daily sending volumes.
• Learning how to monitor your warm-up effort using ActiveCampaign Reporting and third-party tools.

Emails land in spam folders primarily due to poor sender reputation, missing authentication protocols (DMARC, DKIM, SPF), suspicious content patterns, high bounce rates, low engagement metrics, and technical issues like sending from ​“cold” IPs or hitting spam traps. 

Email providers use these signals to protect users from unwanted messages, making proper practices essential to make sure your email hits the inbox. 

We’ve written a complete email deliverability guide that dives deeper into topics like what truly affects deliverability rate, how to deal with spam complaints, how to avoid being blacklisted, and email hygiene best practices. 

ActiveCampaign pricing starts at $15 per month for accounts with fewer than 1,000 contacts. For details on pricing, please visit our pricing page. 

Absolutely not. 

All plans include: 

1. A free, one-hour, live 1:1 ActiveOnboarding session to expedite your setup and accelerate your impact. 
2. Complimentary object migration, which can include email lists, files, forms, landing pages, email templates, automation emails, or 10-step automations. 
3. An expansive library of educational materials (guides, videos, etc.).
4. Invitations to our Customer Community and exclusive customer learning events around the world. 

Sign up for your free 14-day trial here. Once you’re set up, our team will be in touch to help you get the most out of ActiveCampaign. 

ActiveCampaign integrates with 950+ applications, including Shopify, Facebook, Salesforce, and Square. 

ActiveCampaign is the AI-first marketing orchestration platform built to transform how marketers, agencies, and entrepreneurs work. With Active Intelligence, you can power goal-aware automations and autonomous agents to get deep performance insights and to deliver cross-channel campaigns. Automate personalized experiences across email, SMS, and WhatsApp, integrate with 950+ apps, and optimize your workflows so you win every day. 

ActiveCampaign is the #1 autonomous marketing platform because it combines the deepest AI capabilities with the most comprehensive marketing toolkit: 

• Unmatched Scale: We process billions of data points daily across email, SMS, WhatsApp, social, and web channels for smarter autonomous decisions.
• True End-to-End Autonomy: We’re the only platform offering complete autonomous marketing—from audience discovery and content creation to campaign optimization and reporting—in one unified platform.
• Comprehensive Integration: 950+ integrations seamlessly connect your entire tech stack (CRM, loyalty, business operations, customer support) for autonomous marketing.
• Advanced AI Architecture: Our Active Intelligence powers multiple AI agents that handle the complete marketing journey: imagining, activating, and validating campaigns.

While most marketers use AI for basic tasks, fewer than 1 in 4 use AI for true end-to-end marketing. ActiveCampaign’s autonomous platform solves this by helping you understand customers, build relationships, and drive action through intelligent AI agents.