Marketing automation that handles every step of your customer journey

ActiveCampaign's autonomous marketing platform helps 180,000+ customers build marketing automations that drive results without the heavy manual work.

Free 14-day trial with email sign-up
Join thousands of customers. No credit card needed. Instant setup.

Get an autonomous marketing platform that’s simple to set up and tailors precisely to your needs

ActiveCampaign helps you automate routine marketing tasks, easily build automations that drive engagement, and know what’s working. As you build, use AI tools to create and optimize your campaigns.

  • Create personalized emails and messages at scale 

    Create campaigns using AI Content and Image Generation. Tailor campaigns to respond to real-time customer behavior and deliver a personalized email, SMS, or WhatsApp message for each customer.

  • Get automations that save you time

    Eliminate manual marketing tasks. The AI Campaign Builder with drag-and-drop editing options, plus pre-built recipes, handles repetitive tasks, freeing your team to do strategic work.

  • Connect 950+ tools to build smarter journeys

    Craft dynamic if/else automations using data in ActiveCampaign, or integrate with 950+ tools to build custom workflows. Use triggers like a Calendly meeting booked or a submitted Google form.

  • Optimize marketing campaigns based on data

    Gain powerful analytics and cross-channel reporting for actionable insights. See campaign performance, automation effectiveness, and customer behavior, so you always know how your marketing is doing.

Stop losing 97% of your leads—download the playbook

Discover the seven autonomous workflows that generated $1M+ in recovered revenue.

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Make it easier to build automations with AI-Suggested Actions

Imagine having an expert guide at your side, recommending the perfect next step in your customer journeys. 

As you build your automations, ActiveCampaign’s AI-Suggested Actions serves a recommendation based on contact behavior, engagement history, and industry best practices to suggest the highest impact actions, so that it’s easier for you to build automations.

  • Nurture leads

    Send a deep dive email about a specific product after a lead downloads an ebook. 

  • Re-engage contacts

    Add an inactive contact to a re-engagement automation if they haven’t opened an email in 30 days.

  • Convert leads to deals

    Apply a high-intent tag after a contact visits your pricing page twice.

  • Personalize follow-up

    Trigger a task for your sales team when a high-value prospect interacts with specific content.

The reviews are in:

We’re the most positively reviewed marketing automation platform in the world

4.5 rating out of 5 stars
14,000+ reviews

“The time we save not having to rebuild automations every time is easily hundreds of hours.”

"ActiveCampaign is a huge part of our ability to scale. We need to be able to build a show in 60 days, do it fast, and then make sure that the emails are getting delivered. We need to know the emails aren’t going to spam, and that they're going to be high-quality and on time....The time we save not having to rebuild automations every time we launch a new podcast is easily hundreds of hours."

— Ian Faison, Co-founder @ Caspian Studios

See real customer impact

  • Internet Strategy Labs

    50%
    reduction in manual sales qualification tasks.
    “
    ActiveCampaign’s open architecture and robust integrations have been transformative for our business, enabling us to fully integrate CRM data points into our marketing analytics dashboard to better serve our clients.”

  • Morrow Audio

    3.7x
    the industry average abandoned cart recovery rate
    “
    Even though I’m the CEO, president, and founder of Morrow Audio, because ActiveCampaign is so easy to use – I enjoy doing it! And the website is a selling machine. All I have to do is get people to show up and they buy.”

  • Spark Joy New York

    3x
    Sales volume using AI-powered automations
    “
    When I combine my existing automations with ActiveCampaign’s AI features, I get three times as many sales calls as before.”

Get an autonomous marketing platform that’s simple and tailored precisely to your needs

ActiveCampaign’s goal-driven autonomous marketing transforms complex coordination into a simple conversation. It unifies all your marketing activities, orchestrating campaigns from initial idea to flawless execution and optimization.

A prompt box shows email creation being powered within the ActiveCampaign platform by a user typing into the prompt box.

  • Goal-to-strategy alignment

    Use the AI Actions Library to enter a conversational prompt, and AI instantly translates your objectives into effective, conversion-focused strategies, from persuasive subject lines to the ideal channel mix.

  • Automated campaign generation

    AI agents proactively create personalized content, segmented lists, and cross-channel automations, all ready to ship. Every detail is optimized to move prospects down your funnel.

  • Dynamic conversion optimization

    Active Intelligence learns from every single customer interaction. The result is real-time, autonomous campaign optimization, driving results in line with your Business Goals.

Frequently Asked Questions

  • Can I migrate my existing data and automations from another platform?

    Yes, and ActiveCampaign offers free migration services and support for transferring contacts, tags, automations, and templates.

  • Can this platform help my sales team as well, or is it just for marketing?

    ActiveCampaign offers an integrated CRM, lead scoring, sales automation features, including task assignment and deal management, as well as a unified customer view that both Marketing and Sales teams can use. 

  • Is ActiveCampaign a good tool for email deliverability?

    Yes, in addition to being named the #1 Email Marketing Software of 2025 by Email Tool Tester, ActiveCampaign is known for high marks for deliverability. 

    We provide domain authentication support (SPF, DKIM, DMARC), automatic list cleaning tools, engagement tracking, and flexible sending options. We’re equipped with an in-house Deliverability Team and reliable infrastructure. We also offer dedicated IPs for higher-volume senders.

  • What AI features do you offer?

    • Active Intelligence
    • Email Performance in Automations
    • AI Campaign Calendar
    • AI-Suggested Segments
    • AI Campaign Builder
    • AI Brand Kit
    • AI Image Generation
    • AI Content Generation
    • AI-Suggested Goals and Campaigns
    • AI Predictive Sending
    • AI-Suggested Automations
    • AI Translations
    • AI Custom Agent (Prompt Block)
    • New Automation Canvas
    • Suggested Actions
    • Business Goals Dashboard

  • Do I need a lot of technical expertise to use ActiveCampaign?

    You don’t need to be a developer or a designer to use ActiveCampaign. Anyone can create email marketing campaigns and marketing automations on our platform. Our Automation Recipe Library contains hundreds of pre-built automations — no coding skills are required. If you do find yourself needing some help, feel free to reach out to our support team through our Contact page.

  • Does ActiveCampaign integrate with my existing tools?

    ActiveCampaign integrates with 950+ applications, including Shopify, Facebook, Salesforce, and Square. 

  • How much does ActiveCampaign cost?

    ActiveCampaign pricing starts at $15 per month for accounts with fewer than 1,000 contacts. For details on pricing, please visit our Pricing page. 

  • Do you charge a setup fee?

    Absolutely not. 

    All plans also include: 

    1. A free, one-hour, live 1:1 ActiveOnboarding session to expedite your setup and accelerate your impact.
    2. Complimentary object migration, which can include email lists, files, forms, landing pages, email templates, automation emails, or 10-step automations.
    3. An expansive library of educational materials (guides, videos, etc.). 

    Invitations to our Customer Community and exclusive customer learning events around the world. 

  • How do I get started?

    Sign up for your free 14-day trial here. Once you’re set up, our team will be in touch to help you get the most out of ActiveCampaign. 

  • What is ActiveCampaign?

    ActiveCampaign is an autonomous marketing platform built to transform how marketers, agencies, and entrepreneurs work. With Active Intelligence, you can power goal-aware automations and autonomous agents to get deep performance insights and to deliver cross-channel campaigns. Automate personalized experiences across email, SMS, and WhatsApp, integrate with 950+ apps, and optimize your workflows so you win every day. 

  • What makes ActiveCampaign the #1 autonomous marketing platform?

    ActiveCampaign is the #1 autonomous marketing platform because it combines the deepest AI capabilities with the most comprehensive marketing toolkit: 

    • Unmatched Scale: We process billions of data points daily across email, SMS, WhatsApp, social, and web channels for smarter autonomous decisions.
    • True End-to-End Autonomy: We’re the only platform offering complete autonomous marketing—from audience discovery and content creation to campaign optimization and reporting—in one unified platform.
    • Comprehensive Integration: 950+ integrations seamlessly connect your entire tech stack (CRM, loyalty, business operations, customer support) for autonomous marketing.
    • Advanced AI Architecture: Our Active Intelligence powers multiple AI agents that handle the complete marketing journey: imagining, activating, and validating campaigns.

    While most marketers use AI for basic tasks, fewer than 1 in 4 use AI for true end-to-end marketing. ActiveCampaign’s autonomous platform solves this by helping you understand customers, build relationships, and drive action through intelligent AI agents.





Start my trial

Free 14-day trial with email sign-up
Join over 180k customers. No credit card needed. Instant setup.




Get started in just 3 steps

  • Step 1

    Start a trial now in less than 3 minutes.

  • Step 2

    Book your free onboarding and get migration support.

  • Step 3

    Have Active Intelligence build emails and automations for you!

Ready to take ActiveCampaign for a spin?

Try it free for 14 days.

Free 14-day trial with email sign-up
Join thousands of customers. No credit card needed. Instant setup.

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