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Hello again, and welcome back to another ActiveCampaign tutorial. I am Guillermo from the education team, and in today's video, we will dive into one of our most powerful marketing tools: landing pages. Whether you're aiming to capture new leads, promote a special offer, or just grow your audience, our landing pages can help you to achieve these goals seamlessly. Now you're ready, open your account, and let's get started.
First, log into your ActiveCampaign account. From the main dashboard, you're going to click into the left-hand side menu. You're going to click into Website, and then into Pages. Here is your landing page hub. You can create, edit, and view analytics on all landing pages that you have published or drafted.
To start, click into the Add a New Page button. You will see a range of different templates with different goals designed just for you, from lead generation to event registration and much more. For this tutorial, we're going to select a simple lead capture template. Once you choose a template, you'll be brought into the editor. This is where the fun begins. You can customize the template to match your brand, from headlines and images to fonts and colors.
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Let's start with the headline. Click on the text box, and a menu will appear where you'll be able to edit the text, the color, the font, and the alignments. Tailor your messaging to activate your audience right away.
Next, let's change the images. Click on the image placeholder, and then you can upload an image or use one from your library. Make sure that your images are high quality and relevant to your offering. Don't forget the call to action buttons. Click on a button to customize the dimensions, text, color, and links. A compelling CTA is key to driving conversions.
Forms are essential for gathering new leads. On the right-hand side menu, you can click into the Inline Form block, drag and drop it into your landing page, and from there, you can use an existing Inline Form that you have created or create a new one. To make sure your page looks great on any device, you can use the Mobile View Toggle. This allows you to optimize the layout to ensure that every element is user friendly, no matter the screen size.
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Finally, you can hit the Publish button. This will make your page go live. You will see a shareable link that you can embed in emails, social media posts, or ads.
After publishing, you can monitor your page's performance. You can use the insights from the Analytics dashboard to see how your clients are interacting with your page and make changes if needed.
And that's it! Creating high-converting landing pages in ActiveCampaign is that simple. Now you can experiment with different templates, make adjustments based on your analytics, and watch your engagement grow. Thank you so much for watching, and I'll see you next time.
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