A Comprehensive Guide to A/B Testing (Examples and How-to)

When a visitor arrives on your site, it’s your responsibility to provide an excellent experience — both because it’s...
3 months ago

What is a Sales Pipeline? A Guide to Build and Manage Your Own

In this article, you’ll get answers to these questions about sales pipelines: What is a sales pipeline? A sales...
1 day ago

A/B Testing Email Subject Lines: 4 Tests You Can Run and Templates You Can Steal

Have you ever had an email with an open rate of 104 percent? Wait, is that even possible? How...
2 days ago

What is a Microsite (and Do You Need One)?

If someone off the street asked you to explain a microsite, could you do it?  This post will teach...
3 days ago

Email Sending Reputation: How Does Domain Reputation Work?

With billions of emails being sent globally every day, competition for the inbox is more aggressive than ever. According...
3 days ago

What Is Split Testing? (And How to Do It Right in 2024)

By the end of 2023, the average conversion rate for an ecommerce store is 4.29%. For every 100 visitors...
3 days ago

The 7 Best Automated Lead Generation Software

If you’re on the hunt for automated lead generation software, it can be difficult to assess the solutions available...
4 days ago

Four Sales Funnel Examples to Help Boost Conversions 

Businesses that don’t attract leads and convert them into customers don’t survive very long.  Data from the United States...
4 days ago

Correlation vs. Causation: What it Means for Marketing and Sales

Everyone wants to be data-driven in their marketing and sales process. This is a good goal. Understanding your data...
4 days ago

28 Powerful Trigger Words to Boost Your Content and Convert More Readers

While email marketing is a great tool to bring people to your site, you can’t simply set up a...
4 days ago