Take your tech business to the next stage
Join the autonomous marketing platform that helps you engage your customers, add new users, and grow your company.
Businesses like yours get real results with ActiveCampaign
See how ActiveCampaign customers are using smart automations to save time, build relationships, and scale their businesses.
- As we were growing, it became almost impossible to manage communication and growth manually. That’s when we realized we needed automation, and that’s where ActiveCampaign came in.
- We’re tracking trials started and trial conversions, and right now we’re converting at over 20%. Before ActiveCampaign, we were converting less than 10%.
ActiveCampaign is the vehicle that puts us in the inboxes of new prospects, warm leads, and existing customers.
Know your customers, grow your reach, scale your business
Dive deeper into your audience data, make more informed decisions, and easily manage your marketing in one place.
Track events across your website and apps
Understand how people are using your app and website, so you can remove conversion bottlenecks and create more engaging user journeys.
Effortlessly manage your pipeline
Get a powerful CRM that helps you scale. Create targeted campaigns and access lead scoring so you always know where to focus.
Create smart automations that save time
Automate manual processes and focus on the big picture. ActiveCampaign has over 1,000 integrations, so you can easily manage your marketing in one place.
Deliver more relevant content to the right people
Use tags and segmentation data to target the right customer at the right time, with the right content. Get instant insights into performance, helping you continuously optimize and saving you hours on manual reporting.
EMAIL MARKETING
Build high-performing email campaigns that get better and better
Create personalized emails that drive sales, sign-ups, and feature adoption. Use our drag-and-drop designer or let AI create on-brand campaigns in seconds. Then, get insights into the perfect send times, subject lines, and content for each subscriber, instantly.
CRM
Keep track of every lead with a built-in CRM
Route leads to the right rep instantly and keep your entire team synced with real-time updates. Prioritize your hottest opportunities with automatic lead scoring, and close deals faster when everyone has the latest customer data at their fingertips.
ACTIVE INTELLIGENCE
Get recommended automations based on your goals
Finding new ways to save time has never been easier. Get AI-suggested automations tailored to your audience and industry, letting you quickly set up cross-channel marketing campaigns that keep audiences engaged.
Discover how Motrain drives trial conversions by 120% with personalization
Education gamification platform Motrain uses personalized outreach to nurture customers through the trial period. The result? Increased conversions and up to 15 hours saved per week.
120
%
Increase in conversion rate
We’re tracking trials started and trial conversions, and right now we’re converting at over 20%. Before ActiveCampaign, we were converting less than 10%.
Helpful resources for every step of your strategy
Guides and deep dives to help you tackle your biggest marketing challenges.
BlogThe Simplified User Manual for ActiveCampaign: A Quick Start to Powerful Marketing
Simplify ActiveCampaign with this quick-start user manual. Learn lists, tags, segments, forms, campaigns, and automations for powerful marketing.
Connect and automate your MarTech stack
Access all your essential marketing tools from one platform.
FAQs
Frequently asked questions
What metrics are most valuable in email marketing?
When it comes to email marketing, it’s all about quality over quantity. Rather than focus on simply growing your subscriber list, it’s better to focus on attracting the right subscribers. Here are the signs that you’ve got a healthy email list:
- Higher open rates and CTR: A smaller, more engaged list will have higher open rates and CTR, critical indicators of a successful email marketing campaign.
- Better deliverability: Engaged subscribers are less likely to mark your emails as spam, improving your overall deliverability.
- Stronger relationships: Engaged readers are more likely to develop a relationship with your brand, leading to higher customer loyalty and better conversion rates.
What can I do with ActiveCampaign and LinkedIn Ads?
By syncing leads captured through LinkedIn Ads directly into ActiveCampaign, you can immediately initiate personalized follow-up campaigns and nurture prospects effectively. That includes:
Responding promptly to new leads captured through Sponsored and Organic Lead Gen Forms by triggering automated email sequences or assigning them to your sales team.
Using ActiveCampaign’s powerful automation capabilities to trigger personalized workflows based on lead actions, nurturing prospects through every stage of the customer journey
Seamlessly managing your leads within ActiveCampaign’s intuitive interface. ActiveCampaign lets you organize, segment, and prioritize leads to optimize your marketing strategies, so you can better understand your audience and tailor your messaging for maximum engagement.
What is event tracking?
Event tracking helps you understand how people are engaging with your website, app, and marketing. That means, if a prospective customer clicks on a specific image, opens a specific email, or clicks a link, you’ll know. You can use this data to tailor your marketing, improve your user journey, and more.
Can I combine website activity with lead scores?
Yes, ActiveCampaign’s platform lets you more precisely reach your target audience by bringing together relevant data into one place. You can coordinate cross-channel campaigns by combining lead scores with website and event tracking data, helping you reach your customers across every stage of the marketing funnel.
Can tracking website activity help me with customer segmentation?
With Site and Event Tracking, you can see which products and services your users are most interested in. When you gather contact information, you can add their interests as tags, helping you create more precise customer segments.
What is an email drip campaign?
Drip campaigns are automated email sequences that nurture leads and engage current customers over time. These pre-scheduled emails guide subscribers through the customer journey, whether it’s onboarding new users, educating existing customers on how to make the most of a new feature, or re-engaging inactive subscribers. By strategically timing messages, drip campaigns keep your audience engaged without overwhelming them.
