Stay ahead of the world outside of your account
Your market moves. Your website updates. Your competitors make a change. Active Intelligence keeps an eye on it for you, and has a plan ready.
Active Intelligence watches 24/7, so you don’t have to
Every product launch, every page update, and every shift in your market is a signal. Most platforms miss it because they're only watching what's inside your account. Active Intelligence watches the bigger picture, and connects it back to your audience.
See how Active Intelligence detects external signals and adapts your marketing for you
It reads the change, matches it to the right audience, and puts a ready-to-review campaign in front of you before you've had to think about it. No prompt, minimal setup. Just the next move, already drafted.
How it works
Identifies the change
Active Intelligence tracks meaningful updates across your website. New pages, new products, new offers.
Builds the recommendation
It drafts a campaign shaped by what changed and who it matters to.
Puts it in front of you
Your recommendation surfaces automatically. You review, adjust, and send.
Track what’s important to your business
Industry trends
Active Intelligence finds the latest from your industry, including quarterly changes and important disruptions.
Pricing moves
Spot pricing changes across your market, so you can adjust your offers in response.
Competitor intel
When your competitors make a move, Active Intelligence keeps track and factors that into your campaigns.
FAQs
Frequently asked questions
What is SMS marketing?
SMS (Short Message Service) marketing or text marketing is a digital marketing strategy that uses text messages to communicate with customers directly on their mobile phones. Businesses use SMS marketing to send promotional offers, appointment reminders, order updates, personalized content, and time-sensitive notifications.
With open rates as high as 98%, SMS marketing delivers immediate, direct engagement that drives conversions and customer action faster than email or social media. It especially works well when integrated with email marketing and CRM systems as part of a cross-channel marketing strategy.
To learn more about the basics of SMS marketing, read the article: SMS Marketing 101: Everything You Need to Know.Why should I use SMS marketing?
SMS marketing delivers high engagement with 90% of messages read within 3 minutes. Businesses use SMS marketing to reach customers instantly, drive immediate action with time-sensitive offers, build stronger relationships through two-way conversations, and automate personalized messaging at scale. SMS marketing integrates seamlessly with email and CRM platforms, creating unified customer experiences that increase conversions and revenue.
Is SMS marketing effective?
Yes, SMS marketing is highly effective. Industry reports show SMS messages have a 98% average open rate compared to email’s 20% average, and up to 19% average click-through rates for messages with links.
SMS marketing drives measurable results, including higher conversion rates, faster response times, increased customer engagement, and stronger ROI. When integrated with email marketing and automation, SMS becomes even more effective as part of a cross-channel marketing strategy.Do contacts need to opt-in to receive SMS marketing messages?
Yes, customers must provide explicit written consent before receiving SMS marketing messages. This is required by regulations, including TCPA (US), GDPR (EU), and similar laws worldwide.
Customers can opt-in through web forms, keyword replies (like texting “JOIN” to a number), checkout processes, or in-person sign-ups. Businesses must maintain clear records of consent, provide easy opt-out options (like reply “STOP”), and never purchase SMS lists.
ActiveCampaign provides consent-ready opt-in forms and list management tools to ensure compliance.What are some common SMS marketing use cases?
SMS marketing offers a wide range of use cases that can benefit businesses in various industries.
Here are some common use cases:
- Sending instant product and service updates
- Announcing events and driving event attendance
- Sending appointment reminders and confirmations
- Providing order status notifications to customers
- Running time-sensitive promotions and flash sales
- Gathering customer feedback through surveys
- Engaging customers with personalized offers and discounts
How do you measure SMS marketing success?
Measure SMS marketing performance by tracking engagement metrics (delivery rate, 90–98% open rates, click-through rates, and response rates), conversion metrics (conversion rate, attributed revenue, ROI, and cost per acquisition), and list health (opt-in rates, opt-out rates, and growth rate).
ActiveCampaign’s built-in analytics track all these metrics automatically, with cross-channel attribution showing how SMS and email work together to drive conversions.
