ACTIVECAMPAIGN VS. Salesforce Marketing Cloud Account Engagement

Easy to use (and easy on your budget)

As you grow your business, understanding your customers and what makes them buy from you is top priority. ActiveCampaign can give you the tools you need to be successful without breaking the bank.


Plan Type: Marketing + Sales CRM Professional

Unlimited Marketing Automation
Unlimited Sales Automation
Unlimited Landing Pages and Forms
Sentiment Analysis
Win Probability
Conditional Content
Lead Scoring

$ 386
per month - paid yearly

Salesforce Marketing Cloud Account Engagement

Plan Type: Growth

Basic Email Templates
Email Marketing
Limited Landing Pages and Forms
CRM is a separate added cost

$ 1,250
per month - paid monthly *Contacts on multiple lists count as multiple contacts.

Designed for growing businesses:

  • A flexible, user-friendly interface for your whole team
  • Centralized data for a complete picture of each customer
  • A powerful set of sales automation and pipeline management tools with email and marketing automation
  • 900+ integrations that let you design your own tech stack
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Comparison Data from G2 Satisfaction Score as of 07/26/23

Everything you need, all for less

Choose a customer experience automation solution that helps you understand your customers and grow your business—without needing a consultant. 

Marketing Automation. CRM. Sales Automation.

Powerful features at the right price.


Marketing Automation

Email Automation

Lead Scoring

CRM and Sales Engagement Automation

Ecommerce Automation

Split Automations

Conversational Messaging


Landing Page Builder

Form Builder

Facebook Custom Audiences

Facebook Lead Ads

Site Messages

Mobile Apps


Content Manager


Conditional Content

Abandoned Cart

Product Block

Product Catalog

Predictive Sending

Tracking & Reporting

Automation Reports

Campaign Reports

Store Performance

Marketing Revenue Report

When to opt for ActiveCampaign VS. Integrating with Salesforce

Connect all your marketing channels

Engage with your customers across the entire lifecycle and funnel, on every channel they use. From email and social to landing pages and forms, ActiveCampaign’s comprehensive platform helps you nurture and understand your customers to make every interaction memorable.

Automate your sales team

Marketing automation alongside CRM and sales automation. Assign lead scores, move deals through the pipeline, and pass tasks to others on your team in the same automated system. Close deals faster and be more efficient by qualifying or disqualifying leads immediately.

Leverage machine learning

Leverage Predictive Sending and Predictive Content to deliver the right message to the right person at the right time. Each message is tailored to the individual and sent when they’re most likely to open and engage with your business.

Use the features you need

With a sophisticated, yet simple UI, your team can set up comprehensive workflows and be more effective in less time. With custom reporting and insights, you’ll understand your customers better and provide a better experience overall—without paying for an admin or consultant to get started.

Work without limitations

With ActiveCampaign, we never limit you to a certain number of automation conditions, or keep you from developing landing pages or forms that help you better understand your customers.

Make it a hassle-free switch

Try ActiveCampaign for free

Instant set-up. No credit card required.

Schedule a free demo

Get a free walkthrough of ActiveCampaign