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Enterprise

Run campaigns at scale with enterprise-level support.

Customize your plan
Starts at
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Pro

Popular

Unlock full omnichannel marketing automation.

Customize your plan
Starts at
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/mo
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Plus

Go further with automation and powerful customer insights.

Customize your plan
Starts at
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Starter

Get started with personalized marketing campaigns.

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Compare & find the right plan for you

Key features
Email sends
15x contact limit 12x contact limit 10x contact limit 10x contact limit
Users
5 3 1 1
Multi-step marketing automation
Automation triggers & actions
Unlimited actions Unlimited actions Unlimited actions 5 actions per automation
Email campaigns & newsletters
Web forms
Basic & inline only
Landing pages
Email & landing page templates
Email only
A/B testing
Emails & automations Emails & automations Emails only Emails only
Generative AI
Conditional content
Predictive sending
Segmentation
Premium Advanced Basic Limited
Custom objects
AI-powered automation builder
900+ automation recipes
Marketing CRM
Pipelines & sales engagement Add-on

Enhanced CRM features included in both the pipelines & sales engagement add-ons:

Pipeline management
Incluído no adicional Included in add-on Included in add-on
Deal records
Included in add-on Included in add-on Included in add-on
Account records
Included in add-on Included in add-on Included in add-on
Lead scoring
Included in add-on Included in add-on Included in add-on
Sales engagement Add-on

Enhanced CRM features included the sales engagement add-on only:

1:1 email
Included in add-on Included in add-on Included in add-on
Win probability
Included in add-on Included in add-on Included in add-on
Sentiment analysis
Included in add-on Included in add-on Included in add-on
Premium CRM integrations

Salesforce, Microsoft Dynamics, & more

900+ integrations
Standard ecommerce integrations

Shopify, Square, & WooCommerce

Prospecting & retargeting ads

Google, Facebook, & LinkedIn

Reporting & analytics
Premium Advanced Basic Limited
Site tracking
Attribution & conversion tracking
Revenue reporting
Single Sign-On (SSO)
Dedicated account team
Top features
Multi-step marketing automation
Omnichannel marketing
Email sends
15x contact limit 12x contact limit 10x contact limit 10x contact limit
Users
5 3 1 1
Segmentation
Premium Advanced Basic Limited
Conditional content
Predictive sending
Generative AI
Advanced contact management
Single sign-on (SSO)
Enhanced CRM Add-on

Boost our CRM with two add-ons: Pipelines and sales engagement.

Available add-on Available add-on Available add-on
Automation
Multi-step marketing automation
Automation actions
Unlimited actions Unlimited actions Unlimited actions 5 actions per automation
AI-powered automation builder
Multiple triggers
Omnichannel marketing automation
Email only
Email automation
SMS Add-on

Extend your campaigns with SMS marketing automation.

Available add-on Available add-on Available add-on
Sales automation
Ecommerce automation
A/B testing
Email & automation Email & automation Email only Email only
Branching & routing
Premium Advanced Basic
Automations map
Activity feed
900+ automation recipes
Campaigns
Email campaigns & newsletters
Scheduled, RSS-triggered, & date-based campaigns
Drag & drop email designer
Plain text & HTML editors
250+ pre-built templates
A/B testing
Content manager
Dynamic content
Generative AI
Conditional content
Predictive content
Predictive sending
Spam check
Inbox preview & testing
Unlimited 5 per month 5 per month
Gmail & Outlook integrations
Autoresponder & reply templates
CRM
Contact profiles
Custom fields
Lists
Up to 5
Tags
Segmentation
Advanced Advanced Advanced Basic
Premium CRM integrations

Salesforce, Microsoft Dynamics, & more

Pipelines & sales engagement Add-on

Enhanced CRM features included in both the pipelines & sales engagement add-ons:

Pipeline management
Included in add-on Included in add-on Included in add-on
Deal records
Included in add-on Included in add-on Included in add-on
Account records
Included in add-on Included in add-on Included in add-on
Lead scoring
Included in add-on Included in add-on Included in add-on
Sales engagement Add-on

Enhanced CRM features included the sales engagement add-on only:

1:1 email
Included in add-on Included in add-on Included in add-on
Win probability
Included in add-on Included in add-on Included in add-on
Sentiment analysis
Included in add-on Included in add-on Included in add-on
Analytics & reporting
Site tracking
Link tracking
Attribution tracking
Conversion tracking
Custom event tracking
Goals
Automation reporting
Contact & subscriber reporting
Campaign reporting
Sales reporting
Revenue reporting
Ecommerce reporting
Transactional email Add-on

Reliably send password reset emails, notifications, confirmations, and more.

Available add-on Available add-on Available add-on Available add-on
Channels
Email
SMS Add-on

Extend your campaigns with SMS marketing automation.

Available add-on Available add-on Available add-on
Forms
Basic & inline only
Landing pages
Site messages
Websites

WordPress, Squarespace, Wix & more

Push notification

Via integration

WhatsApp

Via integration

Prospecting & retargeting ads

Google, Facebook, & LinkedIn

Segmentation & personalization
Segmentation
Premium Advanced Basic Limited
Saved segments
Custom fields
Custom objects
Personalization fields
Dynamic content
AI content generation
Conditional content
Suggested actions
Integrations
900+ integrations
Gmail & Outlook
Zapier
Google, Facebook, & LinkedIn ads
Calendly & Eventbrite
PayPal & Stripe
Slack
Docusign
Standard ecommerce integrations

Shopify, WooCommerce, Square

Premium ecommerce integrations

BigCommerce, Magento, & Shopify Plus

Standard CRM integrations

Freshsales, Pipedrive, Zoho, & more

Premium CRM integrations

Salesforce, Microsoft Dynamics, & more

Zendesk
API & webhooks
Platform
Custom user permissions
Unlimited inactive contacts
Custom mailserver domain
Custom account domain
Custom branded forms
Custom branded landing pages
Database sync
Single sign-on (SSO)
HIPAA support
ActiveCampaign mobile app
Service & support
Guides & tutorials
Community access
Email & chat support
Priority Priority Basic Basic
Onboarding & migration support
Priority Priority Basic Basic
Dedicated account team
Uptime SLA

Free services to help every growing business

No matter what plan you choose, our services are designed to help you get the most out of your investment — so you can focus on running your business.

  • ActiveTraining
  • Video tutorials
  • Contact migration
  • Chat and ticket support
  • Customer enablement workshops
  • Knowledge base & help guides

10,000+ positive customer reviews and counting

We’re the most positively-reviewed marketing automation platform in the world.

4.5 rating out of 5 stars
10,500+ reviews

Enhanced CRM

Take our built-in CRM to the next level with two powerful add-ons: pipelines and sales engagement.

Pipelines adds advanced pipeline management, deal records, and lead scoring to help you track, manage, and build customer relationships.

Sales engagement gives you everything you need to convert with 1:1 email capabilities, alongside powerful AI analysis and win probability tools to put your sales team one step ahead.

Frequently asked questions

Discover answers to some of the most-asked questions about our platform.

  • What is a contact?

    A contact is a single person you have recorded in your account. Think of one email address being one contact.

  • Do you restrict features with a free trial?

    While trials are more limited than paid accounts, you will be able to try most of our features.

  • Do you have a setup cost?

    Absolutely not. You can take on a monthly plan with no contracts, no setup fees, and no hidden gimmicks. Cancel anytime on our month-to-month plans.

  • Anything special for non-profits?

    Yes! We offer a 20% discount for non-profits. Simply contact us with proof of non-profit status.

A female-presenting person in a modern room, working on a laptop.

Can’t find the answer you’re looking for?

Our Sales team is standing by to help. Get in touch and we’ll be happy to assist you.

Ready to take ActiveCampaign for a spin?

Try it free for 14 days.

Free 14-day trial with email sign-up
Join over 150k customers. No credit card needed. Instant setup.