Travel: Contact Segmentation Automation Recipe

This automation helps you organize the contacts who express interest in booking travel through your travel agency or travel website. Keep track of which clients are interested in which services or destinations, and automatically apply tags to segment contacts based on what they request or express interest in.

When a contact submits a form for your travel business, this automation segments them through a series of If/Else steps and tags them accordingly. You can use this automation to segment contacts based on the services they need, the destinations they are interested in visiting, or other data your business uses to segment contacts.

Before you import this automation, build out an ActiveCampaign form for contacts to request booking information and the custom fields you want to segment by. For this automation, we recommend creating a custom field for "Need a Flight or Hotel?", with the following options available as a dropdown in your form:

- Both Flight and Hotel
- Just a Flight
- Just a Hotel

Here's how the travel contact segmentation automation works:

1. The automation is triggered when a contact submits a form expressing interest in booking a trip. If you have more than one interest form, you can create a new trigger for each form.
2. If/Else conditions check whether the contact answered "Need a Flight or Hotel?" with "Both Flight and Hotel."
3. If the contact chose "Both Flight and Hotel," the automation adds a tag for "Flight and Hotel" and the automation ends.
4. If the contact did not choose "Both Flight and Hotel," an If/Else condition checks whether the contact answered "Need a Flight or Hotel?" with "Just Flight."
5. If the contact chose "Just Flight," the automation adds a tag for "Flight" and the automation ends.
6. If the contact did not choose "Just Flight," an If/Else condition checks whether the contact answered "Need a Flight or Hotel?" with "Just Hotel."
7. If the contact chose "Just Hotel," the automation adds a tag for "Hotel" and the automation ends.
8. If the contact did not choose "Just Hotel," the automation ends.