Shopify: Post-Purchase Accessory Upsell Automation Recipe
A contact buys from your Shopify store, maybe multiple times. But you know that there's more to add to their purchases that they would love to have.
Sometimes they don't think of it first, so you can send them an automated email to upsell the additional products they could want.
What is upselling?
Upselling is a sales technique where a business entices a customer to buy more expensive items, upgrades or other add-ons after an initial purchase to complete their experience with the purchased product.
Better product experience for them, better sales for you. Win-win!
And you can automate this process with the Shopify Post-Purchase Accessory Upsell Automation Recipe.
This automation recipe means that you don't have to create your own flow of emails to send after each purchase. It is ready to use and can be customized for your upsell needs.
Before importing this automation, set up your Shopify integration.
How does the Shopify post-purchase accessory upsell automation work?
1. The automation triggers when a contact makes a purchase through your Shopify store.
2. The automation waits for a set period of time (which you can adjust) between the time of purchase and when the upsell campaign sends. This short wait time is to see if the contact didn't include the additional accessory in the original purchase.
3. The automation moves the contact into the "IF/ELSE" condition to see whether the contact has bought both the product and the accessory product.
4. If the contact didn't buy the accessory from your Shopify store, the automation takes them down the "Yes" path to receive the upsell email incentivizing the accessory upsell. If they already bought the accessory, the automation ends.
NOTE: You can segment from the start trigger if you want your contacts to meet other conditions.
NOTE: This email has a Shopify Product Block in it. Set it up so it shows accessories for the category you are filtering by in the IF/ELSE action. You can also customize the look and feel of the product block to make it your own.
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