Get 30% more clicks than Mailchimp
See how Parrish Law (and thousands more) achieved measurable results after leaving Mailchimp behind.
✅ 2x open rates
✅ 10+ hours saved monthly
✅ 5,000 contacts scaled
✅ No new hires needed
Still in manual mode with Mailchimp?
You're not alone. Here's what former Mailchimp users told us they struggled with:
Stuck as a data janitor
“Every morning, I spent hours pulling data into spreadsheets…By the time I finished, the data was already outdated.”
–Luis Fernando Castillon, Marketing Director at Parrish Law
❌️ Report only on the past
❌️ Hours wasted
❌️ Always behind
Can’t scale
Going from hundreds to thousands of contacts is expensive with duplicate contact charges and manual bottlenecks.
60% switched to reduce manual work.
❌️ Can’t scale
❌️ High costs
❌️ Manual grunt work
Sending generic blasts
Sending everyone the same content leaves engagement on the table. Mailchimp’s segmentation is basic–not built for sophisticated marketing.
45% switched after losing leads to manual processes.
❌️ One-size-fits-all
❌️ Poor engagement
❌️ Limited segments
9 ways ActiveCampaign helped Parrish Law double results in 30 days
Parrish Law is a personal injury firm that had been using Mailchimp since 2004. When Luis Fernando Castillon joined as Marketing Director in 2024, he inherited a simple setup running on manual processes.
The table lists what changed when Parrish Law made the move to ActiveCampaign.
Luis Fernando Castillon, Marketing Director, recaps:
“I shifted from being an executor to a strategic advisor. We doubled our open rates, improved our automations, and now we save more than 10 hours every month thanks to better reporting and smarter workflows.”
On Mailchimp
With ActiveCampaign
1. Data
❌️ Manual data exports daily
✅ Real-time dashboards
2. Reporting
❌️ Hours building spreadsheets
✅ Automated reporting
3. Analysis
❌️ Outdated reports
✅ Instant analysis
4. Personalization
❌️ Generic email blasts
✅ Personalized segments
5. Email open rate
❌️ ~20% open rates
✅ 40%+ open rates (2x)
6. Automation
❌️ Slow, manual processes
✅ Fully automated programs
7. List size
❌️ A few hundred contacts
✅ 5,000 contacts
8. Growth
❌️ Limited by headcount
✅ Zero new hires needed
9. Marketer's role
❌️ Executor
✅ Strategic advisor
Hear from Luis yourself
Leave behind limited features and basic automation. Instead…
Join 180,000+ customers who use ActiveCampaign’s autonomous marketing platform to build personalized emails and powerful automations, making it easy to go from initial idea to execution. 67% of switchers say ActiveCampaign even reduced their customer acquisition costs.
Easily build and automate campaigns
Build flexible, multi-step automations with ActiveCampaign’s visual builder–or let Active Intelligence do it for you by simply describing your goal.
Save 10+ hours/month on manual processes.
Control your lists and segmentation
Send the right message to the right person with 30+ personalization options and unlimited segmentation. Active Intelligence optimizes in real-time based on customer behavior–you set the goal, the platform does the work.
No duplicate contact charges. Ever.
Tools and human support to help you grow
Switch without the stress. Get free 1:1 onboarding, dedicated migration support, and ongoing training. We’ll move your contacts, templates, and automations. Most migrations take less than 2 hours.
Plus, 1,000+ integrations work with your existing tech stack.
⭐ 4.5/5 on G2 (14,500+ reviews) | 🏆 #1 Deliverability | 🏆 G2 Best Software 2025
ActiveCampaign outperforms Mailchimp
Growth shouldn’t be limited by your tech stack. ActiveCampaign gives you the precision, automation, and reach that Mailchimp simply can’t match.
Better click rate
30% better click rate: 3.41% vs 2.62% average click rates for campaigns with 1k+ sends
Fast time-to-value
82% of surveyed customers who switched from Mailchimp report seeing ROI within 12 months
High email deliverability
95% of former Mailchimp users cite high deliverability as their #1 reason for switching
Stronger product vision
88% of surveyed customers who switched from Mailchimp say ActiveCampaign's product vision is stronger
Better features
92% of surveyed customers who switched from Mailchimp say our features outperform the competition
Frequently Asked Questions
Everything you need to know about switching from Mailchimp to ActiveCampaign.
How easy is it to migrate from Mailchimp?
Most migrations complete in under 2 hours. Parrish Law went from Mailchimp to fully automated programs within 30 days, and they scaled from hundreds to 5,000 contacts without any hiccups.
We provide:
- Migration support with every plan
- Dedicated migration team for qualifying customers
- Free migration of contacts, email templates, forms, landing pages, and up to 10-step automations
- Step-by-step walkthrough
Timeline: Most customers are fully migrated and operational within 1–2 weeks.
- Day 1: Sign up (3 minutes)
- Week 1: Complete migration with support (under 2 hours)
- Week 2–4: Build and launch first campaigns:
- Day 30: See measurable results (like Parrish Law)
Migrating doesn’t mean that you’ll lose your contacts, templates, or automations.
We can migrate everything, and the first 10 objects are complimentary, which can include:
- All your contacts (with tags and custom fields)
- Email templates
- Forms and landing pages
- Up to 10-step automations
- Campaign history (for reference)
- Our team walks you through the entire process to ensure nothing is lost and everything works correctly.
How much does ActiveCampaign cost vs. Mailchimp?
ActiveCampaign pricing starts at $15 per month for accounts with fewer than 1,000 contacts. For details on pricing, please visit our Pricing page.
We do not charge a setup fee. All plans include:
- A free, one-hour, live 1:1 or AI-based ActiveOnboarding session to expedite your setup and accelerate your impact.
- Complimentary object migration, which can include email lists, files, forms, landing pages, email templates, automation emails, or 10-step automations.
- An expansive library of educational materials (guides, videos, etc.).
- Invitations to our Customer Community and exclusive customer learning events around the world.
Unlike Mailchimp’s self-serve-only approach, you can get real human support from day one.
Will my deliverability and email performance actually improve?
Many customers have seen their email performance improve after switching to ActiveCampaign.
The data on click rates:
- ActiveCampaign: 3.41% average click rate
- Mailchimp: 2.62% average click rate
That’s 30% more clicks.
Examples from real customers:
- Parrish Law: Doubled open rates from <20% to 40%+
- UN|HUSHED: 238% increase in open rates, 99% deliverability
- Skin Research Institute: 330% sales increase after fixing deliverability issues
In a recent customer survey, 95% of former Mailchimp users cite ActiveCampaign’s high deliverability as the most valuable feature.
ActiveCampaign offers:
- A 94%+ deliverability rate
- Dedicated IP options
- Advanced authentication (SPF, DKIM, DMARC)
- Deliverability monitoring and optimization
- Spam testing before you send
After switching from Mailchimp, UN|HUSHED noticed real results. Immediately.
“ActiveCampaign’s inbox receive rates were way better. There were a bunch of factors that y’all were taking into account that other email providers just weren’t,” says Nyk Rayne, Marketing Director.
Is ActiveCampaign harder to use than Mailchimp?
No. The difference is that ActiveCampaign automates what Mailchimp makes you do manually. Get tips on how to quickly get the most out of ActiveCampaign.
- Before (Mailchimp):
- Hours pulling data into spreadsheets
- Manual exports and import
- Building formulas
- Outdated reports
- After (ActiveCampaign):
- Real-time dashboards
- Ask questions, get instant answers with Active Intelligence
- Automated reporting
- AI-powered insights, like teed-up segments, edits, and more, that can be implemented with a single click
You don’t need technical skills. Parrish Law, a personal injury firm with no technical team:
- Scaled from a few hundred to 5,000+ contacts
- Built and ran multiple automated programs simultaneously
- Did it all without adding a single person to their team
- Within 30 days
With ActiveCampaign, you get:
- Free 1:1 live or AI-based onboarding (not just videos)
- AI-powered tools that build campaigns for you
- Pre-built templates and automations
- Drag-and-drop visual builders (no code required)
- 24/7 support when you need help
- Extensive help documentation and guides
- Before (Mailchimp):
How do I get started?
Sign up to start a free trial. Once you’re set up, our team will be in touch to help you get the most out of ActiveCampaign.
Does ActiveCampaign integrate with my other tools?
ActiveCampaign integrates with 1,000+ applications, including:
- Ecommerce: Shopify, WooCommerce, BigCommerce, Stripe
- CRM: Salesforce, HubSpot, Pipedrive
- Website: WordPress, Webflow, Wix
- Social: Facebook, Instagram, LinkedIn
- Forms: Typeform, Calendly, Jotform
- And 980+ more…
What AI tools are included in ActiveCampaign?
ActiveCampaign offers one of the most comprehensive AI toolsets in marketing automation, designed to help you create, optimize, and scale your campaigns faster and more effectively.
ActiveCampaign’s AI can help you write emails faster, optimize when they’re sent, stay on-brand, and scale your efforts without adding headcount. It’s designed to streamline execution while delivering better results.
You don’t need to be tech-savvy to use the AI tools. ActiveCampaign’s AI tools are designed to integrate seamlessly into the tools and workflows you already use — no coding or technical expertise required. What sets us apart is that you’ll always know when you’re using AI: look for the sparkle icon, which highlights when an action, recommendation, or content block is powered by AI. Plus, our AI features come with step-by-step in-app guidance specific to each feature, so you can confidently apply AI to your marketing without needing to figure it out on your own.
Here’s a snapshot of what’s included:
Active Intelligence (our AI platform)
- Ask questions in plain language, get instant answers
- AI builds campaigns for you based on your goals
- Learns from your data to optimize performance
- Real-time insights and recommendations
AI tools included:
- AI Actions Library
- Email Performance in Automations
- AI Campaign Calendar
- AI-Suggested Segments
- AI Campaign Builder
- AI Brand Kit
- AI Image Generation
- AI Content Generation
- AI-Suggested Goals and Campaigns
- AI Predictive Sending
- AI-Suggested Automations
- AI SMS Builder
- AI Translations
- AI Custom Agent (Prompt Block)
- New Automation Canvas
- Suggested Actions
- Business Goals Dashboard
- And more…
Look for the ✨ sparkle icon to know when you’re using AI.
Book a demo
See how we help you create better campaigns 3x faster—with intelligent automation, smarter insights, and built-in recommendations.