63 Iconic Company Slogans and Taglines

63 Iconic Company Slogans and Taglines

A good company slogan captures what makes a brand or product different (and better!) than the competition.  

It answers, “why should I choose you?”

And it’s catchy.

The best slogans and taglines:

    1. Grab shoppers’ attention
    2. Keep the brand top-of-mind mind for later buying decisions

Done right, company slogans become as integral to the brand as the logo and brand name. When you hear the slogan, the product comes to mind immediately. (And when you see the product, you might hear the slogan in your head.) 

Keep reading for 63 of the most memorable company slogans of all time. 

63 of the catchiest company slogans ever

Company slogan Brand or product name
Just Do It Nike
Got Milk? California Milk Processor Board
Breakfast of Champions Wheaties
The Best a Man Can Get Gillette
There are some things money can’t buy. For everything else, there’s MasterCard. MasterCard
Think Different Apple
Betcha can’t eat just one Lay’s
America Runs on Dunkin’ Dunkin’ Donuts
I’m Lovin’ It McDonald’s
Maybe she’s born with it. Maybe it’s Maybelline. Maybelline
Like a good neighbor, State Farm is there. State Farm
Think Outside the Bun Taco Bell
Think Big IMAX
Taste the rainbow Skittles
Red Bull gives you wings Red Bull
What’s in your wallet? Capital One
The Quicker Picker Upper Bounty
Shave Time. Shave Money. Dollar Shave Club
Fly the friendly skies United Airlines
Have it your way Burger King
All for Freedom. Freedom for All. Harley Davidson
Quality never goes out of style. Levi’s
Live in your world. Play in ours. PlayStation
The Happiest Place on Earth Disneyland
Eat Fresh Subway
Belong Anywhere Airbnb
I want my MTV! MTV
Open happiness Coca-Cola
Because you’re worth it L’OREAL
Is it in you? Gatorade
Can you hear me now? Verizon
The snack that smiles back Goldfish
Pure Michigan Michigan Economic Development Corporation
Every kiss begins with Kay Kay Jewelers
I ❤️NY Empire State Development Services
Diamonds are forever De Beers
All the News That’s Fit to Print The New York Times
Everywhere you want to be Visa
It’s finger-lickin’ good KFC
Gotta catch ’em all! Pokemon
Easy, breezy, beautiful… CoverGirl
Eat Mor Chikin Chick-fil-A
Nothing runs like a Deere John Deere
The Ultimate Driving Machine BMW
You’re in good hands Allstate
Save money. Live better. Walmart
Good to the last drop. Maxwell House
Democracy Dies in Darkness Washington Post
Impossible is Nothing Adidas
King of Beers Budweiser
It keeps going, and going, and going… Energizer
Go Further Ford
When you care enough to send the very best Hallmark
Obey your thirst Sprite
Have a break. Have a KitKat. KitKat
Where’s the beef? Wendy’s
Don’t leave home without it American Express
Let’s go places Toyota
Challenge everything Electronic Arts
Snap! Crackle! Pop! Rice Krispies
What happens here, stays here Las Vegas Convention and Visitors Authority
We try harder Avis
Yes We Can 2008 Obama presidential campaign

How do I choose a slogan for my business?

You’ll notice that many of the slogans above have a few things in common (that you can use as inspiration for your business):

  • Consistent — Your slogan should be able to be used (and should be used) in every product and experience.
  • Different — Different is better than better. Stay away from the “We’re the Uber for ______” or a similar comparison to an existing business.
  • Short & Simple — Most of the slogans above are under 10 words. Phone numbers are 7-10 digits so they can easily be remembered. Your slogan should be as well.
  • Timeless — Ideas that hit on a moment in time are part of a marketing campaign, not your tagline. Be mindful of referencing current trends or technology in your tagline.
  • Stand Alone — Be clear (not clever) so that even when your tagline is separate from your brand, it can stand on its own.

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