Like always the world of marketing attribution software is expanding rapidly, with a multitude of options available to businesses of all sizes. With so many choices, it can be overwhelming to determine which software is the best fit for your organization.
That’s where this article comes in. We’ll dive into the top marketing attribution software options for 2024, providing in-depth analysis and guidance to help you make an informed decision and use marketing attribution with ease.
What is marketing attribution software?
Marketing attribution software is designed to analyze the marketing campaigns of a business and determine which touchpoints (such as ads, emails, or social media posts) are most effective in driving conversions. It works by tracking customer behavior across multiple channels and assigning a value to each touchpoint based on its contribution to a sale or conversion.
This information can be used to optimize future campaigns and allocate marketing resources more effectively. Marketing attribution software typically uses various models to attribute credit to different touchpoints based on their influence.
For example, a first-click attribution model gives all credit to the first touchpoint a customer encounters.
In contrast, a last-click attribution model assigns all credit to the final touchpoint, directly leading to a conversion. Other models include linear attribution, which gives equal credit to all touchpoints, and time decay attribution, which assigns more credit to touchpoints closer to the time of conversion.
Overall, marketing attribution software aims to provide businesses with a better understanding of the customer journey and which marketing efforts are most effective in generating revenue. This allows for more informed and targeted marketing strategies to improve ROI and drive growth.
What are the benefits of marketing attribution software?
Marketing attribution software has several benefits for businesses that rely on marketing campaigns to drive sales. One of the main benefits is that it can provide a more accurate picture of which marketing tactics are driving revenue so businesses can better allocate their marketing budgets. This can improve ROI, as companies can identify and invest in the most effective marketing channels.
Another benefit of marketing attribution software is that it can improve collaboration between teams. By providing a clear view of the marketing funnel and customer interactions with different marketing channels, attribution software can help teams work together to optimize their efforts.
This can lead to more effective campaigns, as teams can identify the most impactful content and messaging. In addition, marketing attribution software can help businesses better understand their customers. By analyzing data on customer behavior and the marketing channels that lead to sales, companies can gain insights into what motivates their customers and how to better engage with them.
This can improve customer retention and loyalty, as businesses can better tailor their marketing efforts to their target audience. Overall, marketing attribution software is a powerful tool for businesses looking to improve the effectiveness and ROI of their marketing campaigns.
How to choose the best marketing attribution software?
Choosing the right marketing attribution software is crucial to identifying the effectiveness and ROI of your marketing campaigns. The primary considerations for selecting the right marketing attribution software for your business include the complexity of branding and sales channels, the software’s data capture capabilities, the software’s comprehensiveness, and the software’s cost.
First, businesses with multiple branding and sales channels require a marketing attribution tool to track and analyze data from various channels, such as social media, email, and online ads. This will help achieve better insights, which will drive a more effective marketing plan.
Second, the data capture capabilities of the marketing attribution software are vital, as it needs to accurately capture the source of inbound leads and track referrals to give the right ROI figures.
Third, the comprehensiveness of the software should cover all key marketing areas, including social media marketing, email marketing, and other online marketing methods.
Finally, the cost of the software is an important consideration, as you’ll want to ensure you get your money’s worth from the tool. The pricing of marketing attribution software ranges greatly depending on the features you need, so ensure that you invest in a product that is affordable and with the features required for your business.
The best marketing attribution software for 2024
There are many excellent marketing attribution software companies on the market. These are our picks for 2024.
- Ruler Analytics
- Adobe Analytics
- Adobe Marketo Measure
- C3 Metrics
- Nielsen Attribution
G2 Rank: 4.5/5 stars
ActiveCampaign is widely regarded as one of the best marketing attribution software in the market today due to its advanced features and user-friendly interface. The software gives users a comprehensive view of customer engagement across multiple channels, allowing marketers to make data-driven decisions and optimize their campaigns for maximum impact.
Some of the unique features of ActiveCampaign include:
- Advanced automation: ActiveCampaign offers advanced automation features that help users automate various tasks, including email campaigns, list management, outreach, and follow-ups.
- Personalization: The software is designed to help users personalize\ their marketing campaigns to target specific customer segments. It offers advanced segmentation and tagging features that allow marketers to create customized messages for each target audience.
- Integrations: ActiveCampaign offers seamless integrations with various third-party applications, including CRMs, social media platforms, and e-commerce tools.
ActiveCampaign is primarily designed for small to medium-sized businesses seeking affordable and user-friendly marketing automation solutions. The software is ideal for companies that want to streamline their marketing operations and improve their customer engagement across multiple channels.
Overall, ActiveCampaign is an excellent choice for marketers looking for a robust, feature-rich marketing attribution software to help them optimize their campaigns effectively.
What languages does ActiveCampaign support?
Our platform fully supports Czech, Dutch, English, French, German, Hungarian, Indonesian, Italian, and many more.
Which currencies does ActiveCampaign accept?
ActiveCampaign accepts the US Dollar (USD), Euro (EUR), and Brazilian Real (BRL).
What is the entry price point for ActiveCampaign?
The entry-level pricing for ActiveCampaign is $29 per month for the Lite plan.
G2 Rank: 4.8/5 stars
Ruler Analytics is a highly-regarded marketing attribution software tool that provides businesses with a comprehensive understanding of their marketing performance.
One of the standout qualities of Ruler Analytics is its seamless integration with various advertising platforms, including Google AdWords, Bing Ads, Facebook Ads, and LinkedIn Ads. This helps marketers better track and attribute marketing efforts more accurately.
Another unique feature of Ruler Analytics is its ability to track leads and revenue across multiple sales channels, including phone calls and chat inquiries. This information gives businesses a more in-depth understanding of their marketing’s impact on overall revenue, making creating effective campaigns that drive real results easier.
Ruler Analytics primarily caters to mid-to-large businesses operating in industries such as e-commerce, healthcare, and professional services. They help their users make informed marketing decisions that generate real business growth by providing actionable insights and robust tracking capabilities.
What languages does Ruler Analytics support?
Ruler Analytics software supports multiple languages and can be used in various countries, including English, Spanish, French, German, Italian, Portuguese, Dutch, Danish, Swedish, Norwegian, Polish, Turkish, and Russian.
Which currencies does Ruler Analytics accept?
Ruler Analytics accepts payments in Pounds.
What is the entry price point for Ruler Analytics?
Ruler Analytics has four pricing plans starting at £179 per month when paid annually.
Does Ruler Analytics integrate with ActiveCampaign?
Ruler Analytics does not directly integrate with ActiveCampaign. However, you can find many more similar integrations in the ActiveCampaign Marketplace!
G2 Rank: 4.1/5 stars
Adobe Analytics is one of the most popular marketing attribution software available today. It offers several unique features that make it highly effective for businesses looking to measure the impact of their marketing campaigns.
Adobe Analytics allows users to track customer behavior across multiple channels, including email, social media, and mobile apps. This robust tracking system helps businesses gain a comprehensive understanding of the customer journey, from how they first learn about a product to how they eventually make a purchase.
Adobe Analytics is also known for its sophisticated reporting and analysis tools. The software makes it easy to generate detailed reports on campaign performance, website traffic, and customer engagement, among other metrics.
It also offers predictive modeling features that help businesses identify which marketing tactics will likely be most effective.
Some of the unique features offered by Adobe Analytics include:
- Predictive analytics: This feature allows businesses to forecast future trends and identify potential areas of growth.
- Real-time data analysis: With this feature, businesses can monitor customer behavior in real-time and quickly adjust their marketing campaigns.
- Customizable dashboards: Users can create customized dashboards that display the data and metrics that matter most to them.
- Integration with other Adobe products: Adobe Analytics can be integrated with other Adobe products, such as Adobe Experience Manager and Adobe Advertising Cloud, to provide a seamless marketing workflow.
The software primarily caters to businesses of all sizes across various industries, including retail, finance, hospitality, and healthcare, seeking actionable insights into their marketing performance.
What languages does Adobe Analytics support?
Adobe Analytics is a global tool and covers a wide range of languages and locales, including English, Spanish, French, German, Chinese, Japanese, Korean, Portuguese, Russian, Arabic, and many more.
Which currencies does Adobe Analytics accept?
Adobe Analytics accepts payment in multiple currencies, including US Dollars, Canadian Dollars, Australian Dollars, British Pounds, Euros, Japanese Yen, and more.
What is the entry price point for Adobe Analytics?
Adobe Analytics does not offer a fixed entry-level pricing as their pricing varies depending on the number of features included and the size of the organization. However, Adobe Analytics offers a free trial for interested users.
Does Adobe Analytics integrate with ActiveCampaign?
Adobe Analytics does not directly integrate with ActiveCampaign. However, you can find many more similar integrations in the ActiveCampaign Marketplace!
Adobe Marketo Measure
G2 Rank: 4.7/5 stars
Adobe Marketo Measure is considered one of the best marketing attribution software due to its ability to track and analyze customer behavior across various channels to determine the most effective marketing campaigns.
- Multi-touch attribution: Adobe Marketo Measure offers multi-touch attribution, which allows marketers to understand the impact of all touchpoints across a customer’s journey. This feature provides a holistic view of the customer journey and helps marketers optimize their spending on different channels.
- Revenue Attribution: Adobe Marketo Measure attributes revenue to specific campaigns and provides insights into the entire customer lifecycle. The software can track customer behavior from the first touchpoint to conversion and beyond. This feature enables marketers to understand what campaigns contribute to revenue growth and optimize accordingly.
- Custom Dashboards: The software allows users to create custom dashboards that provide an in-depth view of marketing campaigns across channels. This feature allows users to view data that is important to them and make data-driven decisions quickly.
Adobe Marketo Measure primarily caters to B2B companies looking for integrated marketing attribution software that provides accurate and reliable data on all their marketing efforts. With its unique features, Adobe Marketo Measure makes it easy for marketers to understand the value of each touchpoint in a customer’s journey and optimize their marketing to drive revenue growth.
What languages does Adobe Marketo Measure support?
Since Marketo is an Adobe product, it covers a wide range of languages and locales, including English, Spanish, French, German, Chinese, Japanese, Korean, Portuguese, Russian, Arabic, and many more.
Which currencies does Adobe Marketo Measure accept?
Adobe Analytics accepts payment in multiple currencies, including US Dollars, Canadian Dollars, Australian Dollars, British Pounds, Euros, Japanese Yen, and more.
What is the entry price point for Adobe Marketo Measure?
Similar to Adobe Analytics, Marketo does not offer a fixed entry-level pricing as their pricing varies depending on the number of features included and the size of the organization.
Does Adobe Marketo Measure integrate with ActiveCampaign?
Adobe Marketo Measure does not directly integrate with ActiveCampaign. However, you can find many more similar integrations in the ActiveCampaign Marketplace!
G2 Rank: 3.8/5 stars
One of the key selling points of C3 Metrics is its ability to provide highly granular, data-driven insights into the effectiveness of various marketing campaigns. This allows businesses to gain a much deeper understanding of which channels drive the most conversions and which are lagging behind, so they can adjust their strategies accordingly.
In addition to its advanced analytics capabilities, C3 Metrics also offers several other features that set it apart from its competitors, like:
- Full-funnel attribution analysis: Track customers through the entire sales funnel, from initial touchpoints to final conversions, giving companies a comprehensive view of how their marketing efforts impact the bottom line.
- Multi-touchpoint attribution modeling: Users can create detailed attribution models that take into account every touchpoint a customer interacts with before making a purchase.
- AI-powered insights: Leverage artificial intelligence and machine learning algorithms to help users identify the most impactful marketing channels and optimize their campaigns for greater effectiveness.
Overall, C3 Metrics is a powerful marketing attribution software primed for companies of all sizes and industries. C3 Metrics is a good option for small startups looking to better understand marketing ROI, or a large enterprise seeking to optimize spending across multiple channels
What languages does C3 Metrics support?
C3 Metrics does not list their supported languages other than English. However, we suggest checking out their website for more information.
Which currencies does C3 Metrics accept?
C3 Metrics does not list their supported currencies. However, we suggest checking out their website for more information.
What is the entry price point for C3 Metrics?
C3 Metrics does not offer fixed entry-level pricing as their pricing varies depending on the number of features included and the size of the organization.
Does C3 Metrics integrate with ActiveCampaign?
C3 Metrics does not directly integrate with ActiveCampaign. However, you can find many more similar integrations in the ActiveCampaign Marketplace!
Nielsen Attribution (Formally Visual IQ)
G2 Rank: 3.2/5 stars
Nielsen Attribution is a leading marketing attribution software due to its ability to provide comprehensive, data-driven insights into campaign performance. The software provides accurate and reliable attribution modeling, helping marketers understand which channels and campaigns are truly driving conversions and ROI.
With its extensive data integration capabilities, Nielsen Attribution can provide attribution analysis across various channels and touchpoints, including online and offline advertising, social media, email, and more.
Some of the unique features that set Nielsen Attribution apart from other marketing attribution software include:
- Flexible and customizable attribution modeling: Allows marketers to choose the model that best fits their business needs and data sources
- Advanced cross-channel measurement and optimization: Enables marketers to optimize their campaigns across all channels to maximize results
- Comprehensive ad fraud detection and prevention capabilities
- Predictive analytics and machine learning capabilities: Helps marketers forecast future campaign performance.
Nielsen Attribution primarily caters to mid-to-large size organizations that manage complex, multi-channel campaigns and need a sophisticated attribution solution to measure and optimize their campaigns accurately.
The software is particularly well-suited for companies in industries such as retail, ecommerce, finance, healthcare, and travel.
What languages does Nielsen Attribution support?
Nielsen Attribution supports English, Spanish, Portuguese, French, and more.
Which currencies does Nielsen Attribution accept?
Nielsen Attribution does not make their pricing, and therefore the currencies they accept, public.
What is the entry price point for Nielsen Attribution?
Nielsen Attributions pricing is tailored to each client’s specific needs, meaning entry-level pricing varies depending on factors such as the size and complexity of the organization, the scope of the project, and the features required.
Does Nielsen Attribution integrate with ActiveCampaign?
Nielsen Attribution does not directly integrate with ActiveCampaign. However, you can find many more similar integrations in the ActiveCampaign Marketplace!
G2 Rank: 4.7/5 stars
Rockerbox is a marketing attribution software option available that has gained a lot of recent attention in the market. It became popular due to its useful features and unique approach to solving attribution challenges.
The software’s comprehensive solution and easy-to-use platform make it a reliable option for marketers looking to make sound attribution decisions.
It also offers custom attribution models tailored to businesses’ individual needs. Some unique features of the Rockerbox marketing attribution software are:
- Multitouch Attribution: Provides businesses with a better understanding of the customer journey. It helps marketers track their behavior across different stages, channels, devices, and touchpoints.
- Predictive Analytics: Rockerbox’s predictive analytics leverages machine learning algorithms to create data-driven insights that help inform marketers’ decisions.
- Cross-Device Graph: Rockerbox’s cross-device graph allows businesses to connect customer information across multiple devices, giving a better insight into the buyer’s behavior.
Rockerbox caters to mid-sized and large businesses that seek to streamline their marketing attribution process and optimize their marketing strategy to keep up with industry standards. It is a suitable option for companies looking for an all-in-one real-time platform to collect, process, and analyze customer data.
Rockerbox generates actionable insights that help users make informed decisions about their marketing strategies.
What languages does Rockerbox support?
Rockerbox does not list their supported languages other than English. However, we suggest checking out their website for more information.
Which currencies does Rockerbox accept?
Rockerbox does not make their pricing, and therefore the currencies they accept, public.
What is the entry price point for Rockerbox?
Rockerbox offers a free plan with basic data aggregation and live dashboards. If you’re looking for a more robust plan, the entry price point depends on your individual needs and can vary.
Does Rockerbox integrate with ActiveCampaign?
Rockerbox does not directly integrate with ActiveCampaign. However, you can find many more similar integrations in the ActiveCampaign Marketplace!
G2 Rank: 4.4/5 stars
LeadsRx offers a comprehensive set of features that aid in tracking campaign performance, attribution modeling, and marketing optimization.
Here are a few reasons why LeadsRx is highly rated:
- Multi-touch attribution modeling: AI-powered attribution model tracks consumer touchpoints across multiple devices, channels, and campaigns.
- Real-time insights: Real-time data insights enable marketers to make informed decisions about their campaigns.
- Integration capabilities: Integrates with over 100 marketing platforms, including Google Analytics, AdRoll, and HubSpot.
- Customizable dashboards: Customizable dashboard enables marketers to view important metrics at a glance.
LeadsRx is primarily designed for mid-sized to large companies with high-traffic websites and complex marketing campaigns. The software caters to various industries and has specific e-commerce, B2B, and SaaS business features. The software is best suited for companies that have a deep understanding of their target audiences and want to track the performance of their campaigns across multiple channels.
Overall, LeadsRx is a powerful marketing attribution tool that can help businesses optimize their marketing efforts and ultimately drive more revenue.
What languages does LeadsRx support?
LeadsRx provides its software in English, Spanish, French, and German.
Which currencies does LeadsRx accept?
LeadsRx does not make their pricing, and therefore the currencies they accept, public.
What is the entry price point for LeadsRx?
LeadRx’s entry price point depends on your individual needs and can vary.
Does LeadsRx integrate with ActiveCampaign?
LeadsRx does not directly integrate with ActiveCampaign. However, you can find many more similar integrations in the ActiveCampaign Marketplace!
G2 Rank: 4.4/5 stars
AppsFlyer is a top-rated marketing attribution software trusted by several leading enterprises worldwide. With its advanced analytics and tracking capabilities, the software simplifies the complex process of measuring the effectiveness of marketing campaigns and provides actionable insights to help organizations optimize their marketing strategies.
One of the main reasons behind the popularity of AppsFlyer is its ability to provide transparent and accurate attribution data across various channels while ensuring the privacy and security of user data.
Here are some of the unique features that make AppsFlyer stand out as a marketing attribution software:
- Multi-touch attribution: Comprehensive view of the customer journey by attributing credit to all the marketing touchpoints and channels contributing to the final conversion. This feature helps marketers understand the impact of each campaign and channel on user behavior and optimize their marketing budgets accordingly.
- Fraud prevention: Advanced fraud prevention algorithms and machine learning techniques to detect and prevent ad fraud in real-time. This ensures the attribution data is accurate and reliable and helps organizations avoid wasting resources on non-genuine users.
- Customizable dashboards: Create custom dashboards and reports that align with specific business objectives and KPIs. This feature makes it easy for marketers to visualize their data and gain insights that are relevant to their goals.
AppsFlyer caters to a diverse range of customers, including mobile app developers, e-commerce companies, and ad agencies. The software is especially useful for organizations with a large user base and running complex marketing campaigns across multiple channels and platforms.
What languages does AppsFlyer support?
AppsFlyer supports English, Chinese (Simplified and Traditional), Spanish, French, German, Japanese, Korean, Portuguese, and Russian.
Which currencies does AppsFlyer accept?
AppsFlyer accepts payments in US dollars. However, they also accept major credit cards and PayPal, expanding the currencies that can be used.
What is the entry price point for AppsFlyer?
AppsFlyer offers a free plan targeted towards startups and small companies with little to no budget. Their entry-level paid plan starts at $0.07/ per conversion and can go up from there, depending on the needs of your business.
Does AppsFlyer integrate with ActiveCampaign?
AppsFlyer does not directly integrate with ActiveCampaign. However, you can find many more similar integrations in the ActiveCampaign Marketplace!