Third-party recognition matters, but only when it reflects real customer impact.
That’s why we’re excited to share that ActiveCampaign has been named the winner of the Business Intelligence Group’s 2026 Sales and Marketing Excellence Award (“The Sammy”) in the Growth Catalyst (Product/Service) category. This award recognizes the innovation and business results behind Active Intelligence, our autonomous marketing engine that acts as a 24/7 AI marketing assistant for businesses of all sizes.
The Sammy Awards recognize organizations that deliver real impact across the sales and marketing industries, celebrating innovation backed by results. For ActiveCampaign, this recognition reinforces the company’s long-term vision for autonomous, AI-powered marketing and the real business outcomes it's delivering for customers.
Active Intelligence is changing how businesses go to market
For too long, AI in marketing has been reactive. It can generate content, summarize reports, and answer questions, but marketers are still left to interpret data, identify problems, and decide what to do next.
Active Intelligence changed that.
Built into the core of ActiveCampaign, Active Intelligence continuously monitors campaign performance, identifies areas for improvement, and recommends next best actions in real time. It serves as an always-on marketing partner, helping businesses create campaigns faster, personalize experiences at scale, and continuously improve performance.
Recognition built on real customer outcomes
The Sammy judges recognized Active Intelligence for delivering measurable impact, not just technical innovation.
Organizations using Active Intelligence are already seeing strong results, including 3x faster campaign creation and an up to 20% increase in overall marketing performance.
These outcomes reflect the real ways customers use Active Intelligence to achieve more with their existing teams, improving productivity and results without expanding their staff or resources.
I used to have reporting that we would review on email performance that was manually done. That’s not really necessary any longer because I’m in that tool and I can just ask Active Intelligence.
Whether it’s automating hundreds of customer journeys, personalizing outreach at scale, or surfacing insights that would otherwise go unnoticed, Active Intelligence helps customers spend less time managing campaigns so they can focus on growing their business.
I have Active Intelligence analyze my past campaigns and provide optimization recommendations in terms of subject lines, preheaders, and content. It tells me what to keep doing and what to improve, and those recommendations have helped me increase my open rates and click-through rates.
AI built for marketers, not just marketing
As AI continues to reshape the industry, ActiveCampaign remains focused on building technology that delivers practical value, not just new features.
Active Intelligence combines conversational AI, embedded recommendations, intelligent automation, and proactive agent-to-user capabilities into one connected experience that helps marketers move from ideas to execution faster than ever before.
Rather than replacing marketers, it amplifies what they’re capable of accomplishing, giving every business access to sophisticated marketing intelligence.
This is just the beginning
Winning a Sammy Award is an exciting milestone. It's another signal that autonomous marketing is moving from possibility to reality.
We're proud to see Active Intelligence recognized for the value it delivers to businesses every day. To learn more about this year's honorees, explore the full list of 2026 Sales and Marketing Excellence Award winners from the Business Intelligence Group.
