aiqfome, the first-ever delivery app in Brazil, launched in 2007 and previously used RD Station for email marketing and customer experience. As they rapidly expanded their marketplace, they outgrew RD Station’s limited automation capabilities and basic segmentation features.
ActiveCampaign’s advanced automation and robust segmentation enabled aiqfome to create sophisticated, multi-channel customer journeys and enabled the team to successfully grow leads, improve their email open rates, and expand their customer base.
Gabriela Faria, Head of Marketing, recaps:
“On previous platforms, we didn’t have the design flexibility we have with ActiveCampaign. It was all very restricted. We highly value design to provide an interesting experience. We wanted to raise the level of communication via email and ActiveCampaign’s support was a difference-maker for that.”