This is one part of a 6 part automation series that all work together as a complete system. It is based on the "Invisible Selling Machine" concept made popular by DigitalMarketer.
This automation is "Phase 1" the Indoctrination Series. It should be imported 4th.
The Indoctrination Series is only sent to people who are new to your list. If they are an existing contact then this series is skipped (because they would have already received it).
The purpose is to introduce new leads to you and your company and to turn strangers into friends. You want to:
- introduce yourself and your company
- set expectations for what they will recieve and when
- restate the benefits of being on your list
- get them to make micro-commitments
- open a 'curiosity loop' for your future emails
The automation is setup with a series of 2 emails you can use a guide. These will need to be updated to suit your business and include links to your website where relevant.
Invisible Selling Machine Series
Phase 5: Re-engagement Campaign (import 1st)
Logic 1: Engagement Tagging (import 2nd)
Logic 2: Engagement Start (import 3rd)
Phase 1: Indoctrination Series (import 4th)
Phase 2: Engagement Series (import 5th)
Phase 3: Ascension Series (import 6th)