Ecourse: Mini Course Offer Automation Recipe
Convert mini course participants into ecourse signups with this automation. When someone signs up for your free mini course offer, use this automation to send them your mini course content, then encourage them to sign up for a full ecourse with a discount or other incentive.
An ecourse is any online learning course that teaches a specific skill or topic. A mini course provides less information or acts as more of an overview of a topic than a full online course.
Running a free mini course is a great way to engage a new audience and position yourself as a subject matter expert in your field. At the end of the mini course, you'll have relationships and credibility with your participants -- and they'll be more likely to sign up for the full course.
When you run a mini course, you can share your mini course content with participants via an online learning platform or through email. Mini course resources and content might include:
- Pre-recorded video content
- Online communities or forums
- Blog posts or articles
When someone signs up for your free mini course, you can use this automation to:
- Deliver your mini course series via email
- Send reminder emails about new content
- Share helpful information related to the mini course topics
- Promote your full ecourse and offer a discount for participants to sign up
Here's how the "Ecourse: Mini Course Offer" automation recipe works:
1. The automation is triggered when a contact signs up for your free mini course through an integrated form or ActiveCampaign form. If you track mini course signups in a different way, adjust this trigger accordingly.
2. The automation sends a welcome email to your contact thanking them for signing up. Include an overview of your mini course and let your contacts know what to expect.
3. The automation waits until the contact clicks a link in the welcome email indicating that they're ready for their first lesson. If you'd prefer not to use link tracking, you can change this wait step to wait a set period of time.
4. The automation sends the first free mini course lesson to the contact.
5. The automation waits until the contact clicks a link in the first lesson email. If you'd prefer not to use link tracking, you can change this wait step to wait a set period of time.
6. The automation sends the second free mini course lesson to the contact. If this is the last lesson in the mini course, you can include a limited-time offer or discount to encourage contacts to convert to the full ecourse. If you have more than 2 lessons in your mini course, build out more steps here.
7. A wait step waits until the contact signs up for the full ecourse or 7 days -- whichever comes first. This is designed to give the contact plenty of time to sign up for the full ecourse.
8. An If/Else condition checks to see if the contact has a tag indicating that they signed up for the full course. (Adjust this condition based on how you track course signups.)
9. If the contact has the tag indicating that they signed up for the full course, the automation sends them an email thanking them for signing up. You can also lead directly into your full ecourse delivery automation here.
10. If the contact does not have the tag indicating that they signed up for the full course, the automation ends.
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