You could keep overpaying for HubSpot, or…

Get everything you love at a fraction of the cost. 

HubSpot’s expensive, bloated bundles force you to pay for features you’ll never use. ActiveCampaign’s  autonomous marketing platform gives you the tools you actually need–at a price that makes sense. 

Try ActiveCampaign free for 14 days.

Leave behind the cost and complexity

Join 180,000+ customers who have found that the value simply isn’t justified with HubSpot–like the customer who was quoted $25,000/year for functionality we provide for $3,200.

  • AI that doesn’t just assist; it builds & optimizes

    HubSpot’s AI is a tool for tasks; ActiveCampaign is a system for strategy. While HubSpot can write a subject line, Active Intelligence uses your customer data to build a self-optimizing funnel that improves campaigns in real-time. You’ll have an autonomous marketing team run a self-optimizing funnel.

  • Land in the inbox more often

    Stop landing in spam. ActiveCampaign has a higher deliverability rate than HubSpot, which means that for every 10,000 emails you send, 1,360 more land in the inbox. More emails get seen, and that means more opens, more clicks, and more revenue.

  • Create customer journeys that span all channels

    ActiveCampaign offers a comprehensive set of native tools, like WhatsApp, SMS,  and email, and integrations with 950+ of your favorite tools. That means you get the flexibility to build personalized cross-channel campaigns that engage your audience on their preferred platforms.

  • Easily control your lists and segmentation 

    Imagine marketing that works for you. With 30+ ways to personalize emails, Active Intelligence learns from every customer interaction, autonomously optimizing campaigns in real-time. Simply enter your business goal, and let the platform do the work.

Tired of paying premium prices for a clunky platform?

ActiveCampaign is known for its easy-to-use features and powerful, reliable platform. But don’t take our word for it.

ActiveCampaign is rated 9.1 for ease of use on TrustRadius, far above HubSpot’s 8.6.
ActiveCampaign has an A+ rating with the BBB versus HubSpot’s D- rating.
ActiveCampaign has a superior 93.4% inbox placement rate versus HubSpot’s 79.8%.

Future London Academy saw an 80% increase in contacts.

For Future London Academy, the switch from HubSpot to ActiveCampaign also helped the company improve course enrollments and completion rates–not to mention they were no longer being forced to pay for features they didn’t want or need.

See more results from customers who switched

  • 5x

    increased lead volume for Startup Valencia and an 83% increased open rate over what they saw with HubSpot.They 3xed their membership numbers thanks to ActiveCampaign.

  • 4x

    increase in the productivity of Carmen Steffens’ sales team. On top of that, the switch to ActiveCampaign drove “an 8-10% increase in total company revenue,” in part because of stronger abandoned cart recovery automations.

Tailored intelligence, not all-in-one” compromise

You have OKRs, KPIs, and specific marketing goals. Your tools should match, not be just an “all-in-one” that sacrifices the precision and flexibility your business needs.

ActiveCampaign’s autonomous marketing platform provides focused, adaptable intelligence aligned with your unique business goals. This isn’t an upgrade; it’s a fundamental architectural shift. The platform is built so AI agents automate precisely what you need–free from rigid, bloated systems.

Hear from your peers

See why leading agencies, marketers, and business owners trust ActiveCampaign to turn ideas into results.

  • Better than Hubspot!”

    “ActiveCampaign is straightforward to use. It's offering the perfect amount of features without being too bloated (I'm looking at you, HubSpot!). We mainly use automations, email campaigns and landing pages, and it has already saved us hundreds of hours.”

    — Dennis V., G2 review

  • ActiveCampaign is my favorite”

    “I love that ActiveCampaign is easy and intuitive to use, especially compared to competitors. I've used Infusionsoft (and Keap), Hubspot, Mailchimp, and others, both for myself and for clients of mine, and I always return to ActiveCampaign and convert my clients to ActiveCampaign.”

    — Tonya A., G2 review

  • Best value at this price range”

    “Automations are the best! AC is a great newsletter software, but automations is what you need to be able to scale your business. I’m using multiple ESPs, and AC is the smartest in this area (even has smarter functions than HubSpot).”

    — David B., G2 review

  • Best-in-class Marketing automation tool”

    “In-depth possibilities for [marketing] automation. I used to work with HubSpot or Zoho Campaign by the past but ActiveCampaign is really one of the best tools for advanced marketing automation. I really like every feature from ActiveCampaign.”

    — G2 review

  • We felt ActiveCampaign had the strongest capability.”

    “We used HubSpot before, but ActiveCampaign has a lot more logical flow to it. This has allowed us to create a more complicated set of automations based on people moving through that pipeline…. And it was relatively intuitive to get all that set up with you.“

    — Alec M., Party Headphones

  • Wonderful experience with the software AND the support staff.”

    “I have had an amazing experience using ActiveCampaign. Having moved from Hubspot - we found ActiveCampaign to be far less complex and yet offering the key components our agency needs to track campaigns for our customers. On top of that, the support has been amazing and fast when we needed it.”

    — G2 review

Get started in just 3 steps

  • Step 1

    Start a trial now in less than 3 minutes.

  • Step 2

    Book your free onboarding and get migration support.

  • Step 3

    Have Active Intelligence build emails and automations for you!





Start my trial

Free 14-day trial with email sign-up
Join over 180k customers. No credit card needed. Instant setup.




Frequently Asked Questions

  • Can ActiveCampaign support cross-channel marketing campaigns?

    ActiveCampaign is built for cross-channel marketing campaigns, allowing you to connect your audience with touchpoints across email, SMS, and WhatsApp from a single platform. 

    The powerful automation builder enables you to create seamless customer journeys that automatically adapt to customer behavior, making sure your message is delivered through the right channel at the right time.

  • What can AI help me with in ActiveCampaign?

    ActiveCampaign’s AI can help you write emails faster, optimize when they’re sent, stay on-brand, and scale your efforts without adding headcount. It’s designed to streamline execution while delivering better results.

    You don’t need to be tech-savvy to use the AI tools. ActiveCampaign’s AI tools are designed to integrate seamlessly into the tools and workflows you already use — no coding or technical expertise required. What sets us apart is that you’ll always know when you’re using AI: look for the sparkle icon, which highlights when an action, recommendation, or content block is powered by AI. Plus, our AI features come with step-by-step in-app guidance specific to each feature, so you can confidently apply AI to your marketing without needing to figure it out on your own.

  • What AI tools are included in ActiveCampaign?

    ActiveCampaign offers one of the most comprehensive AI toolsets in marketing automation, designed to help you create, optimize, and scale your campaigns faster and more effectively. 

    Here’s a snapshot of what’s included:

    • Active Intelligence
    • AI Actions Library
    • Email Performance in Automations
    • AI Campaign Calendar
    • AI-Suggested Segments
    • AI Campaign Builder
    • AI Brand Kit
    • AI Image Generationwing
    • AI Content Generation
    • AI-Suggested Goals and Campaigns
    • AI Predictive Sending
    • AI-Suggested Automations
    • AI SMS Builder
    • AI Translations
    • AI Custom Agent (Prompt Block)
    • New Automation Canvas
    • Suggested Actions
    • Business Goals Dashboard
  • How do I know when I’m using AI in ActiveCampaign?

    AI should feel seamless in your workflow—but to make it easy, we mark every AI-enhanced feature with a sparkle icon. If you see that, you know AI is working behind the scenes to help you get better results.

  • Can I customize how AI tools work for my brand?

    Yes! The AI Brand Kit allows you to define your brand tone, voice, and visual identity. Every AI-generated email will reflect your unique brand style automatically.

  • Is there a way to track how AI is impacting my results?

    Absolutely. ActiveCampaign provides comprehensive reporting tools that enable you to compare the performance of AI campaigns with your traditional ones. Features like the Campaigns Performance Report and Automations Performance Report offer insights into key metrics such as open rates, click-through rates, and conversions. Additionally, AI-driven features like Predictive Sending and Win Probability come with their own analytics, helping you understand their impact on your marketing efforts.

  • How much does ActiveCampaign cost?

    ActiveCampaign pricing starts at $15 per month for accounts with fewer than 1,000 contacts. For details on pricing, please visit our Pricing page

  • Do you charge a setup fee?

    Absolutely not. 

    All plans include: 

    1. A free, one-hour, live 1:1 ActiveOnboarding session to expedite your setup and accelerate your impact. 
    2. Complimentary object migration, which can include email lists, files, forms, landing pages, email templates, automation emails, or 10-step automations. 
    3. An expansive library of educational materials (guides, videos, etc.).
    4. Invitations to our Customer Community and exclusive customer learning events around the world.
  • How do I get started?

    Sign up for your free 14-day trial here. Once you’re set up, our team will be in touch to help you get the most out of ActiveCampaign. 

  • Does ActiveCampaign integrate with my existing tools?

    ActiveCampaign integrates with 950+ applications, including Shopify, Facebook, Salesforce, and Square.

  • What is ActiveCampaign?

    ActiveCampaign is the AI-first marketing orchestration platform built to transform how marketers, agencies, and entrepreneurs work. With Active Intelligence, you can power goal-aware automations and autonomous agents to get deep performance insights and to deliver cross-channel campaigns. Automate personalized experiences across email, SMS, and WhatsApp, integrate with 950+ apps, and optimize your workflows so you win every day. 

  • What makes ActiveCampaign the #1 autonomous marketing platform?

    ActiveCampaign is the #1 autonomous marketing platform because it combines the deepest AI capabilities with the most comprehensive marketing toolkit: 

    • Unmatched Scale: We process billions of data points daily across email, SMS, WhatsApp, social, and web channels for smarter autonomous decisions.
    • True End-to-End Autonomy: We’re the only platform offering complete autonomous marketing—from audience discovery and content creation to campaign optimization and reporting—in one unified platform.
    • Comprehensive Integration950+ integrations seamlessly connect your entire tech stack (CRM, loyalty, business operations, customer support) for autonomous marketing.
    • Advanced AI Architecture: Our Active Intelligence powers multiple AI agents that handle the complete marketing journey: imaginingactivating, and validating campaigns.

    While most marketers use AI for basic tasks, fewer than 1 in 4 use AI for true end-to-end marketing. ActiveCampaign’s autonomous platform solves this by helping you understand customers, build relationships, and drive action through intelligent AI agents.

Ready to take ActiveCampaign for a spin?

Try it free for 14 days.

Free 14-day trial with email sign-up
Join thousands of customers. No credit card needed. Instant setup.