I help companies build marketing strategies and systems tailored to the customer journey instead of bolted together piece by piece. Each layer is built to match a specific stage of how your customer actually moves from first contact to close, so nothing is working in isolation. Since every company is at a different phase and has unique needs and goals, I offer help in the form of two different services:

Account Management

I map your customer's actual journey first, then build the ActiveCampaign account around it: architecture, segmentation, and automations sequenced to match each stage a prospect moves through, not a generic funnel template. As your customer base grows or shifts, I refine the layers underneath, adjusting targeting, personalization, and sequencing to match how people are actually moving through your pipeline.

Membership

For businesses that want to manage their system themselves, but with guidance. A tiered program for owners who want to build and run their own layered system, with the right tools and support behind them. Every membership includes:

--An ActiveCampaign account at your tier's plan level

--Quarterly training webinars on journey mapping, segmentation, and automation strategy (recorded for replay)

--Monthly email templates and automation blueprints built around common customer journey stages

--Access to Form & Ground's ActiveIntelligence

--Member pricing for ad hoc requests and builds like lead nurture sequences, onboarding automations, and lead scoring frameworks

About Me

I started in industrial sales, where nobody cared about brand experience. They cared about solving a problem. That taught me the thing that still shapes every system I build: you have to understand where the customer actually is before you design anything around them. I moved into marketing and spent years building lead scoring systems and lifecycle strategy layered around real customer behavior at Staubli, then redesigning how Milliken's campaigns were informed by engagement data. When I went out on my own, I saw the same gap everywhere: companies misunderstood what marketing actually is, with no systems in place to support a more complex strategy. Because I love helping people learn and don't want to gatekeep strategic marketing, I developed a two-prong approach so every company can build a system that works for them.