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ActiveCampaign vs. RD Station

Get a marketing platform that grows with your business

Don’t shortchange your business’s potential to fit your software’s limitations.
ActiveCampaign allows you to go beyond - send emails, SMS, messages via chatbots and automate your marketing & sales process

ActiveCampaign

Plan Type:

Plus

Contacts:

5,000 (unique)

Emails/month:

Unlimited

Setup Cost:

$0


  • Email Marketing
  • Chatbot and Conversations
  • Marketing & Sales Automation
  • Lead scoring for
    multiple personas
  • Ecommerce data integration
$135
per month - paid yearly

RD Station

Plan Type:

Pro

Contacts:

5,000

Emails/month:

6 per contact

Setup Cost

$472


  • Email Marketing
  • Marketing Automation
  • Lead scoring
$192
per month - paid yearly

Designed for growing businesses

  • Easy drag-and-drop email builder (plus powerful segmentation)
  • Visual automation builder for branching automations
  • Free support, training, and migration (in portuguese)
  • Integrated with the most used Brazilian tools
4.5 stars on G2 Crowd

Why use ActiveCampaign and not an “all-in-one” tool

RD Station forces you into an "all-in-one" platform, but does not offer best-in-class tools. As a result, you have to spend more time setting things up than actually optimizing your emails and automations.

ActiveCampaign lets you choose and connect the best, easiest-to-use tools for the job, so you get the best of everything - be it Emails, Marketing Automation or Landing Pages.

Concerned about migrating? We offer free migration services to help you replicate (and upgrade) your campaigns with a Brazilian who speaks your language. Also, don’t worry about integrating with your Brazilian tools - we’ve got you covered there as well.

Move to a product that fits your business needs, even in Brazil.

I love ActiveCampaign automations! ActiveCampaign is so complete and full of possibilities…it can integrate everything in a way that no other tool does. Conditional content, automation, Facebook Custom Audience, predictive sending, CRM…just everything!

The synergy of ActiveCampaign’s features is amazing.

— Tiago Albuquerque

Read customer story

How Desmistificando Recovered 50% of Their Abandoned Carts With Email Automation

Email. Automations. CRM.

Powerful features. Less headaches.

Feature

ActiveCampaign

RD Station

Marketing Automation

Multi-Step Automations

Send emails based on different customer actions or events, without lifting a finger.

Tagging

Tags let you group, sort, send, and automate. They’re like attaching a sticky note to your contacts.

Powerful Segmentation

Use lists, tags, and custom fields (automation, email, and purchase actions) to group your customers.

Ecommerce behavior segmentation

Segment your customers based on order size or products bought - and target the right users with the right message.

Lead & Contact Scoring

Track engagement so you can reach out precisely when each prospect is ready to buy.
* RD Station only offers a single lead scoring.

Split action

A/B test your automations to see what works and give customized experiences without creating dozens of automations.

Dynamic Automations

Use multiple goals and go-to actions to create flexible workflows and send each contact down a unique path.

Start/Stop Automation

Use automation to send contacts into—or remove them from—another automation workflow.

Automation Goals

Set specific marketing goals, and change the flow of an automation once your goal is achieved.

Automation Map

See how your automations connect to each other, so you can easily update your marketing, adjust your strategy, and map out new automations.

Automation Recipes

Pre-built automations to help you get started building common workflows.

SMS Automation

Send a text message to contacts within an automation.
* RD Station only offers SMS if you integrate 3rd party softwares.

Site & Event Tracking

Track visitors across your website to see which pages they visit and which actions they take.

Website Forms

Add a contact to an automation when they submit a form on your website.

Sales Automation

Multiple Pipelines

Create more than one sales pipeline and use different sales processes for different types of customers or products.

Sales Automation

Send follow-up emails automatically and move leads to the next step when they open or answer your emails.

Marketing data

Share the data your marketing team has with your sales team and improve performance.

Deal Scoring

Automatically estimate the quality of a deal and prioritize only the best leads that hit your pipeline.

Win Probability

Machine learning generates a percentage field on each deal, telling you how likely that deal is to be won.

Mobile CRM

CRM app for both iOS and Android.

Email Marketing

Drag & Drop Email Designer

Easily build beautiful emails that will impress your contacts.

Dedicated Email Deliverability Specialist

A real human can check your setup and be sure it’s compliant before sending.
This is one reason why our deliverability rates are higher than competitors.

Email Templates

Quickly send beautiful emails using our free templates.

Split Testing

A/B test campaigns to learn what content works best.
* RD Station only offer subject line split testing.

Conditional Content

Put different messages in front of different people based on specific rules.

Conversations & Messaging

Conversations Inbox & Live Chat

Chat with customers and leads in real-time while they are browsing your website.

Conversations Mobile App

Chat with customers and leads in real-time using our mobile app.

SMS Marketing

Subscribe your contacts by SMS when they send a keyword to a phone number.

Team Notifications

Get notified via email when certain customer actions/activities happen.

Integrations

Local integrations

Integrate with your favorite Brazilian tools, such as Agendor, Piperun, Hotmart and ContaAzul.

Ecommerce

Connect WooCommerce, Loja Integrada and Magento stores to your marketing and sales automation platform.

Shopify Integration

Connect Shopify to segment your customers based on their behaviour on your ecommerce.

Site Tracking via Wordpress

Set up site tracking as well as the basic Wordpress integration functions.

Salesforce Integration

Automate your entire funnel - from marketing to sales.

Facebook Custom Audiences

Automatically add segmented leads to Custom Audiences.

Support

Support in Brazilian Portuguese

Get support from our local team of Brazilians.

Free, High-quality Training

Get tips & tricks from real people on how to best optimize your marketing automation.

Free Onboarding & Migration

We’ll move you from RD Station for free.
You never need to worry about getting started. We’ll get you up and running fast.

Make it a hassle-free switch

Try ActiveCampaign for free

Instant set-up. No credit card required.

What sets ActiveCampaign apart from RD Station

Get the best in-class

"All-in-one" is not worth it if you are getting access to limited features. Get the best email marketing tool and the best marketing automation tool. Then integrate it with other tools that are the best at what they do.

Avoid manual tasks

You need to A/B test an email using RD? Good luck tagging half of your contact list manually. Using ActiveCampaign, those manual tasks are automated - our tool is ready to support and accelerate your growth.

Automation that enables growth

It is much harder to grow your business if you can’t track your results, A/B test your marketing automation or use better triggers, such as date-based triggers. Using ActiveCampaign, your company’s success is not going to be limited.

Sales and CRM

Using ActiveCampaign’s native CRM, your marketing and sales processes can work together and your company can automate marketing campaigns based on lead’s actions with the sales team.

Ecommerce data and automation

Integrate ActiveCampaign with your favorite ecommerce platform to send automated cart abandonment emails and win-back campaigns. Segment your customers based on their on your website - such as order size or products bought - and target the right users with the right message.

Better email delivery rates

Some RD Station's clients complain about email delivery rates. It is time to move to a platform that will enable you to truly reach all of your customers (and not only their spam folder).

Multi-persona lead scoring

At RD Station, your materials and actions are worth the same score for different personas. Using ActiveCampaign, you can set up different scores to qualify contacts from different personas without hindering your performance.

We’ll move you from RD Station for free

You never need to worry about getting started. We’ll get you up and running fast.

When you get  free migration , we import:

  • Your lists, contacts, custom fields, and tags
  • Your automation workflows
  • Your opt-in forms
  • Your email templates

Make it a hassle-free switch

Try ActiveCampaign for free

Instant set-up. No credit card required.