ACTIVECAMPAIGN VS. RD STATION
Get a marketing platform that grows with your business
Go beyond what you thought was possible: create amazing experiences for your customers over email, SMS, social, your website, and more. Then automate your marketing & sales processes so you can do more of what you love.
Advanced Marketing Automation
Lead scoring for multiple personas
Ecommerce data integration
Designed for growing businesses
- Easy drag-and-drop email builder (plus powerful segmentation)
- Visual automation builder for branching automations
- Free support and training (in Portuguese)
- Integrated with the most-used Brazilian tools
Powerful and easy-to-use
How Desmistificando Recovered 50% of Their Abandoned Carts With Email Automation
I love ActiveCampaign automations! ActiveCampaign is so complete and full of possibilities…it can integrate everything in a way that no other tool does. Conditional content, automation, Facebook Custom Audience, predictive sending, CRM…just everything!
The synergy of ActiveCampaign’s features is amazing.
— TIAGO ALBUQUERQUE
What you need to succeed
Powerful features. Fewer headaches.
ActiveCampaign Marketing Plus
RD Station Pro
150,000 customers in 170 different countries. Global campaigns in more than 15 languages.
Send emails based on different customer actions or events, without lifting a finger.
Tags let you group, sort, send, and automate. They’re like attaching a sticky note to your contacts.
Use lists, tags, and custom fields (automation, email, and purchase actions) to group your customers.
Ecommerce behavior segmentation
Segment your customers based on order size or products bought - and target the right users with the right message.
Lead & Contact Scoring
Track engagement so you can reach out precisely when each prospect is ready to buy. * RD Station only offers a single lead scoring.
A/B test your automations to see what works and give customized experiences without creating dozens of automations.
Use multiple goals and go-to actions to create flexible workflows and send each contact down a unique path.
Use automation to send contacts into—or remove them from—another automation workflow.
Set specific marketing goals, and change the flow of an automation once your goal is achieved.
See how your automations connect to each other, so you can easily update your marketing, adjust your strategy, and map out new automations.
Pre-built automations to help you get started building common workflows.
Send a text message to contacts within an automation. * RD Station only offers SMS if you integrate 3rd party softwares.
Site & Event Tracking
Track visitors across your website to see which pages they visit and which actions they take.
Add a contact to an automation when they submit a form on your website.
Create more than one sales pipeline and use different sales processes for different types of customers or products.
Send follow-up emails automatically and move leads to the next step when they open or answer your emails.
Share the data your marketing team has with your sales team and improve performance.
Automatically estimate the quality of a deal and prioritize only the best leads that hit your pipeline.
Machine learning generates a percentage field on each deal, telling you how likely that deal is to be won.
Drag & Drop Email Designer
Easily build beautiful emails that will impress your contacts.
Dedicated Email Deliverability Specialist
A real human can check your setup and be sure it’s compliant before sending. This is one reason why our deliverability rates are higher than competitors.
Quickly send beautiful emails using our free templates.
A/B test campaigns to learn what content works best. * RD Station only offers subject line split testing.
Put different messages in front of different people based on specific rules.
Subscribe your contacts by SMS when they send a keyword to a phone number.
Get notified via email when certain customer actions/activities happen.
Integrate with your favorite Brazilian tools, such as Agendor, Piperun, Hotmart and ContaAzul.
Connect WooCommerce, Loja Integrada and Magento stores to your marketing and sales automation platform.
Connect Shopify to segment your customers based on their behavior on your ecommerce.
Site Tracking via WordPress
Set up site tracking as well as the basic WordPress integration functions.
Automate your entire funnel - from marketing to sales.
Facebook Custom Audiences
Automatically add segmented leads to Custom Audiences.
Support in Brazilian Portuguese
Get support from our local team of Brazilians.
Free, High-quality Training
Get tips & tricks from real people on how to best optimize your marketing automation.
What sets ActiveCampaign apart from RD Station
Make it a hassle-free switch
Try ActiveCampaign for free
Instant set-up. No credit card required.
Schedule a free demo
Get a free walkthrough of ActiveCampaign