ACTIVECAMPAIGN VS. MARKETO
Lower Cost. Better Reviews. You Win.
185,000 businesses in 170 countries trust ActiveCampaign to help them with email marketing, marketing automation, & sales CRM. G2 reviewers say ActiveCampaign beats Marketo in every comparable marketing automation platform category. So what are you waiting for? We’ll help you do more on a lower budget.
ActiveCampaign
Email Marketing
Marketing Automation
Ecommerce Automation
Split Automations
Site Messages
Predictive Sending
Marketo
Email Marketing
Marketing Automation
Designed for growing businesses
- A visual automation builder that lets you automate in a few clicks
- No contract, hidden costs, or complicated pricing
- Add as you grow—stop paying for features you don’t use
- Connects to your existing tools to build the stack that’s right for you
- Free contact migration
Comparison Data from G2 Satisfaction Score since 7/26/23
What you need to succeed
For your business to grow and scale, you need the right features, not everything and the kitchen sink. Get what you need when you need it, in an easy-to-use and affordable solution. Plus, try us free for 14 days and let our platform speak for itself.
CRM. Email. Automations.
Don’t just automate your processes, activate your entire customer experience.
Feature
ActiveCampaign Marketing Professional
Marketo Select
AUTOMATION
Marketing Automation
Email Automation
Lead Scoring
Ecommerce Automation
Split Automations
Conversions
CHANNELS
Landing Pages & Forms
Facebook Custom Audiences
Facebook Lead Ads
Site Messages
Mobile Apps
CAMPAIGNS
Content Manager
Email Templates
Conditional and Dynamic Content
Abandoned Cart
Product Block
Product Catalog
Predictive Sending
TRACKING & REPORTING
Automation Reports
Campaign Reports
Store Performance
Marketing Revenue Report
G2 reviewers say ActiveCampaign beats Marketo in 98% of categories
Make the tools you love more powerful
ActiveCampaign picks up where legacy marketing, sales, and support tools fall short. Whether you use our Deep Data Salesforce integration or our native CRM, you can seamlessly use the best tools for your business—not possible in all-in-one solutions.
Easier to get started quickly
There’s a steep learning curve to Marketo and simple tasks take longer than they should. With ActiveCampaign’s intuitive platform, free training resources, and best-in-class support, you'll spend less time wrestling with your tools and more time achieving your goals.
Get the data that matters
Important insights are captured, organized, and actionable. Easily trace your entire customer journey to discover trends, so you only spend time on activities that generate revenue. Know what turns leads into customers, and make the best marketing decisions possible.
Improve your marketing ROI
ActiveCampaign users report achieving a positive ROI in just 4 weeks. That's less than half the 10 week average reported by Marketo users.
Up your efficiency with sales automation
No longer worry about wasting time on tasks like pipeline management, customer segmentation, or lead nurturing. Sales automation will handle it for you.
Make it a hassle-free switch
Try ActiveCampaign for free
Instant set-up. No credit card required.