ACTIVECAMPAIGN VS. MARKETO
How much time have you spent trying to figure out Marketo?
Why do G2 reviewers say ActiveCampaign beats Marketo in every single comparable category? Because Marketo’s complicated all-in-one solution limits you (and your budget). That’s why 150,000 businesses in 170 countries use ActiveCampaign, the leader in Customer Experience Automation.
ActiveCampaign
Email Marketing
Marketing Automation
Contact Management
Dedicated Account Rep
Marketo
Marketing Automation
Contact Management
Designed for growing businesses
- A visual automation builder that lets you automate with just a few clicks
- No contract, hidden costs, or complicated pricing
- Stop paying for features you never use — add as you grow
- Connects to your existing tools to build the system that’s right for you
- Free onboarding, training, and migration — from a real person
Stop paying too much for features you don't want
(while not getting the ones you do)
If you search Marketo’s website for pricing, you won’t find it. Why does Marketo hide how much it costs? Beginner plans start at over $1,000 a month, 4X the price of ActiveCampaign’s advanced Enterprise tier. Marketo also requires that you contact a sales rep for a demo. ActiveCampaign offers a free 14-day trial that lets the platform speak for itself.
CRM. Email. Automations.
Don’t just automate your processes, activate your entire customer experience.
Feature
AC’s Enterprise Plan
Marketo's Standard Plan
MARKETING AUTOMATION
Global Success
150,000 customers in 170 different countries. Global campaigns in more than 15 languages.
Usability
Drag-and-Drop Automation Builder
Build robust automation workflows using 20 triggers, 29 actions, and conditional logic.
Automation Recipe Templates
Pre-built automations to help you get started building common workflows.
SMS Automation
Send a text message to contacts within an automation.
Lead & Contact Scoring
Identify your contact's interests and engagement.
Goal Tracking & Reporting
Analyze the effectiveness of each automation and optimize your funnel.
CONVERSATIONS AND MESSAGING
SMS Marketing
Send text messages from your automation platform.
Conversations Inbox & Live Chat
*Can be purchased as an add-on to any ActiveCampaign plan.
Conversations Mobile App
Cross-Channel Messaging
Reach your contacts where they are - their inbox, their phone, your site, or your app.
SALES AUTOMATION
Sales CRM
Give customers a personalized experience across their entire lifecycle.
CRM Mobile App
Manage sales on the go with an easy-to-use mobile app.
Pipelines & Stages
Clearly manage your buyers from start to finish.
Task Management
Loop in team members to call, email, or otherwise manage a customer deal.
Lead & Deal Scoring
Assign scores to each customer deal as they interact with your site, emails, etc. and understand how likely they are to purchase.
Win Probability
Machine learning generates a percentage field on each deal, telling you how likely that deal is to be won.
EMAIL MARKETING
Drag & Drop Email Designer
Easily design and edit beautiful emails in minutes.
Email Templates
Split Testing
A/B test campaigns to learn what content works best.
Conditional Content
Customize campaigns so each contact sees relevant content.
Predictive Content
Create different variants of content, and automatically send each customer the variant they prefer.
Predictive Sending
Automatically send emails at a unique time for each contact, when they’re most likely to engage.
Unlimited Sending
If your list is less than 250,000 contacts, you can send to them as much as you like.
INTEGRATION
Chrome Extension
Manage your contacts, tasks, and automations from anywhere online — no need to even log in.
Deep Data Integrations
Bring all data in from third party apps and to power your marketing.
SUPPORT
Free Onboarding & Migration
Dedicated Account Rep
Free, High-quality Training
Make it a hassle-free switch
Try ActiveCampaign for free
Instant set-up. No credit card required.
Why do G2 reviewers say ActiveCampaign beats Marketo in 98% of categories?
Make the tools you love more powerful
ActiveCampaign picks up where legacy marketing, sales, and support tools fall short. Whether you use our Deep Data Salesforce integration or our native CRM, you can seamlessly use the best tools for your business — which you can’t when limited to all-in-one solutions.
Easier to get started quickly
Because Marketo is complex, there’s a steep learning curve to do what should be simple tasks. With ActiveCampaign’s intuitive platform, free training resources, and best-in-class support, you'll spend less time wrestling with your tools and more time achieving your goals.
Get the data that matters
Important insights are captured, organized, and actionable. Easily trace your entire customer journey to discover trends, so you only spend time on activities that generate revenue. Know what turns leads into customers, and make the best marketing decisions possible.
Improve your marketing ROI
ActiveCampaign users report achieving a positive ROI in just 4 weeks. That's less than half the 10 week average reported by Marketo users.
It’s not complicated: We’ll move you from Marketo for free
When you get free migration, we import:
- Your lists, contacts, custom fields, and tags
- Your automation workflows
- Your opt-in forms
- Your email templates
Make it a hassle-free switch
Try ActiveCampaign for free
Instant set-up. No credit card required.
