ActiveCampaign Continues to Lead in G2’s Fall 2025 Reports

Recognized for Fastest Implementation, Best ROI, and more, thanks to our customers' feedback.

We are proud to announce that ActiveCampaign has once again been recognized as a leader in G2’s Fall 2025 reports. This cycle, we earned 322 badges, ranked #1 in 77 reports, and were in the Top 3 for 208 reports.

Our leadership spans a variety of categories that matter most to our customers, including Marketing Automation, CRM, WhatsApp Marketing, Email Template Builder, Conversational Marketing, Lead Scoring and more. With over 14,000 reviews on G2 and a 4.5 average satisfaction rating, ActiveCampaign remains one of the most reviewed and top-rated products on G2’s software marketplace!

This recognition reflects what our customers continue to highlight in their reviews—the speed, ROI, and ease of use that help them achieve real results.

Here is some of what our customers had to say:

“ActiveCampaign has made it SIMPLE and EXCITING to send emails to my list! The money is in the followup - AKA my email list, and I always dragged my feet putting together emails because it felt so cumbersome. I'm thrilled to have the ability to change my format, photos, style, timing and so much more!” - Liz V., Owner, SMB

“We were able to roll AC out to our sales team who had stopped using any CRM 10 years prior. It was an easy transition thanks to a beautiful interface, endless resources with the education center, and responsive customer support. ActiveCampaign is well suited to scale, too. It's small enough to be an easy on-ramp for a small company but can scale to any size.” - Brian S., Director of Market, Mid-Market

“ActiveCampaign solves the challenge of keeping my email list organized and segmented, so I can easily target the right audience at the right time. The automation features save me hours each week and help me consistently sell digital products without needing to manually send every campaign.” - Jordan H., Director, SMB 

We are grateful to our customers for sharing their experiences and helping shape our platform. These awards are not just numbers on a report, they are proof that our customers’ success is driving our recognition. Thank you to our customers for enabling us to earn this recognition!

See what makes us an autonomous marketing leader

Looking Ahead: Fall 2025 Innovation Keynote

We’re excited to build on this momentum at our upcoming Fall 2025 Innovation Keynote. This event will showcase how we’re bringing customer feedback to life with new updates and enhancements, including:

  • Active Intelligence to deliver smarter, more intuitive automation, conversational workflows, and smart recommendations
  • More AI Agents to automate tasks and optimize campaigns in real time 
  • Expanded Integrations for seamless cross-channel marketing

Register today to reserve your spot for our Fall 2025 Innovation Keynote on September 30th. We’re excited to keep delivering the results our customers value and can’t wait to share what’s next!

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