G2 releases their software rankings four times a year, built entirely on verified reviews from real users, with no paid placements or analyst opinions. It's one of the most trusted signals in B2B software for how customers actually feel about the tools they use every day.
This spring, ActiveCampaign earned 300+ badges, including Leader badges for businesses of every size, from small business to enterprise. We also took top rankings for fastest implementation, easiest admin, highest user adoption, best meets requirements, easiest to do business with, and more.
Our leadership spans categories including Marketing Automation, CRM, WhatsApp Marketing, Email Template Builder, Conversational Marketing, and Lead Scoring, to name a few. With over 14,500 reviews, ActiveCampaign is one of the most reviewed and top-rated products on G2.
Real customer feedback
G2 rankings are based entirely on verified customer reviews, which means the results are only as good as what customers actually say. This season, that feedback was clear about what matters most: saving time, staying organized, scaling without chaos, and using AI in a way that drives real business results.
ActiveCampaign makes email marketing easy—even if you’re not a marketer! The automations and integrations are simple to set up, and the tools keep us organized and connected with our audience. I especially love their Active Intelligence, the AI features help generate reports, suggest subject lines, compare results, and more. A great platform for any team looking to grow without the overwhelm!
ActiveCampaign is the lifeblood of my business. Without it, my marketing efforts would not be nearly as successful and I would not be able to message my program prospects with relevant information on a timely basis. And Active Intelligence is like having a market researcher, copywriter, graphic designer, and consultant on my marketing team.
ActiveCampaign helps us automate and organize client communication so nothing falls through the cracks. It saves time, keeps follow-ups consistent, and allows us to engage clients in a more personalized and timely way.
We particularly appreciate the depth of personalization, behavioral tracking, and the ability to scale from simple email sequences to advanced multi-channel automations. It has become a central part of our customer acquisition and relationship management strategy.
I’m often juggling online ads, social campaigns, email sequences, video launches and virtual events at the same time. ActiveCampaign helps me build and optimize all my program assets from landing pages, emails, campaigns and track objectives, performance and costs. I don’t have to manage multiple disconnected systems.
We build ActiveCampaign for businesses that are moving fast and can't afford to drop the ball on customer communication. It's good to know it shows, and we're proud to be named among G2's top software companies. None of it happens without our customers… Thank you to everyone who took the time to share their experience by leaving a review on G2!
See what's next: Spring 2026 Innovation Keynote
Active Intelligence kept coming up in these reviews for a reason, and we're just getting started. On April 8th, join us for our live Spring 2026 Innovation Keynote where we'll be pulling back the curtain on the next chapter of autonomous marketing.
Here's what we'll be covering:
- Autonomous interactions: See how ActiveCampaign is pioneering a new way for AI to work for you, not just when you prompt it
- AI personalization: Learn how custom instructions and business context make Active Intelligence specific to your industry, goals, and customers
- Deeper AI capabilities: We're deepening Active Intelligence to multiply your team's impact, from campaign creation and segmentation to voice interactions and migration
