Jackie Palmer

Jackie Palmer is the VP of Product Marketing at ActiveCampaign, where she leads go-to-market strategy, product positioning, and customer insights for the company's autonomous marketing platform. She spearheaded the launch of Active Intelligence — the fastest-growing capability in ActiveCampaign's history and the AI foundation powering the company's vision for autonomous marketing — bringing enterprise-grade marketing intelligence to SMBs and the agencies that serve them.

Before ActiveCampaign, Jackie led product marketing at Pendo, where she owned GTM for their software experience management portfolio. Prior to that, she held product marketing and product management leadership roles at Demandbase, Conga, SAP, Teradata, Infor, Epiphany, and Accenture — building more than 20 years of experience across the B2B SaaS stack, from early-stage growth to enterprise scale.

Jackie holds degrees in Mathematics and Economics from Northwestern University and has been recognized three times as a Top 100 Product Marketing Mentor by the Product Marketing Alliance. A sought-after voice on AI-powered marketing and GTM strategy, she has been featured on Marketing Over Coffee, MarTech Series, and Sharebird's Product Marketing AMA series, and speaks regularly on how mid-market businesses can use AI agents to operate with the same marketing sophistication as the world's largest enterprises.