PushPushGo Plan Requirement: You must be on the Pro plan or higher.
Integration Overview: With ActiveCampaign and PushPushGo, you can use web push notifications directly within the ActiveCampaign automation canvas. Turn anonymous website visitors into contacts and nurture them into customers through a high-volume, low-cost channel that works alongside your existing marketing stack.
Why Use the PushPushGo Integration?
Add Web Push to Your Automations
- Trigger push notifications at any step—as an initial touchpoint or an email fallback. Reach subscribers on their devices within seconds when timing matters most.
Reach Anonymous Website Visitors
- Capture website visitors who have not shared an email address through web push subscriptions. PushPushGo helps you engage these anonymous subscribers and turn them into ActiveCampaign contacts.
Improve Channel Cost Efficiency
- Use web push for high-volume, low-cost interactions while reserving SMS and paid channels for your most qualified leads. Every push notification is tracked with detailed analytics in PushPushGo.
What You Can Do with the Integration:
- Send Web Push Notifications: Add web push messages directly to ActiveCampaign automations.
- Create Omnichannel Fallback Logic: If a contact does not open your email, automatically follow up with a web push notification in the same automation. Reach contacts through the channel they are most likely to respond to without building a separate workflow.
- Capture Anonymous Visitors: Collect push subscribers from website visitors who have not shared an email address or phone number. These new contacts flow into your ActiveCampaign ecosystem, expanding your reachable audience at the top of the funnel.
- Personalize Messages: Use ActiveCampaign contact data to personalize web push notifications.
- Launch Behavior-Based Campaigns: Trigger campaigns based on subscriber behavior to increase engagement and repeat website visits.
Key Features of the PushPushGo Platform:
- Push Performance Analytics: Track send volume, delivery rates, and click-through rates for every push notification within PushPushGo. Compare push performance with your ActiveCampaign email and SMS metrics for a more complete cross-channel view.
- Advanced Top-of-Funnel Targeting: Use PushPushGo subscriber segments—including geolocation, on-site behavior labels, custom event triggers, and website activity—to deliver relevant messages at the right moment.
- Cross-Device Previews: Preview how each push notification will appear across desktop computers, mobile devices, and different browsers before sending. Maintain a consistent brand experience across the devices your subscribers use.
Have Questions? Contact PushPushGo Support at support@pushpushgo.com.
