ACTIVECAMPAIGN VS. PARDOT
Grow your business with a platform that’s easy to use, and easy on your budget.
As you and your team strive to sell to customers and grow your business, you need to be agile and understand customer preferences — that’s not possible while you use an overly complex solution. ActiveCampaign can give your team the tools needed to be successful, along with free migration and implementation services to get started quickly.
Unlimited Landing Pages and Forms
Machine Learning Tools
Dedicated Account Manager
Free Phone, Email, and Live Support
Basic Email Templates
Limited Automation Workflows
Limited Landing Pages and Forms
Designed for growing businesses, ActiveCampaign includes:
- A flexible, user friendly interface for your whole team
- Centralized data for a complete picture of each customer
- A powerful set of sales automation and pipeline management tools
- A native Salesforce integration (and 300+ others that let you design your own tech stack)
Understand your customers and take actionable steps to improve your marketing and sales strategies.
You no longer have to sacrifice customer experience at the cost of your entire marketing budget. Stop overpaying for a marketing suite that requires a consultant to manage, and limits your landing pages, forms, and automations. Choose a customer experience automation solution that helps you truly understand your customers and grow your business.
CRM. Email. Automations.
Powerful features, at the right price.
150,000 customers in 170 different countries. Global campaigns in more than 15 languages.
Pre-Built Automation Templates
Hundreds of industry and goal specific pre-built automation workflows to help you get started.
Unlimited Automation Rules
Pardot’s Growth plan limits the number of automations users can set up.
Move customers through a workflow based on different actions or events.
Purchasing Kick off an automation when a prospect or customer fills out a form or navigates to a landing page, and take action based on dates, field changes in Salesforce, and more.
Connect automations to each other in one step. Easily adjust your strategy, map out new automations, and add qualifying contacts into a new flow quickly.
Live Automation Editing
Edit the actions or emails within an automation, without pausing or starting over.
Test which path in an automation performs better in real-time, and learn more about your customers.
Use multiple goals and go-to actions to create flexible workflows and send each contact down a unique path.
Drag & Drop Email Designer
Advanced Email Analytics & Custom Reports
Pardot does not include advanced reporting in their Growth plan.
Send a text message to contacts within an automation using powerful integration partners.
Unlimited Website Forms
Pardot limits users to 50 forms on their Growth plan.
Unlimited Landing Pages
Pardot limits users to 50 pages on their Growth plan.
Site & Event Tracking
Dedicated Email Deliverability Specialist
A real human will check your first few emails and be sure they’re compliant before sending.
Put different messages in front of different people based on specific preferences and behaviors.
Send emails at the time customers are most likely to open and engage.
Email Split Testing
A/B test campaigns to learn what content works best.
Advanced Email Reporting
Pardot does not include Advanced Email Reporting in their Growth plan, users must pay extra.
Give customers a personalized experience across their entire lifecycle.
CRM Mobile App
See how campaigns are performing on the go with an easy-to-use mobile app.
Organize your sales team however it works for you. Keap doesn’t offer multiple pipelines in their plans.
Deal & Stage Automation
Create or update customer deals based on behaviors - or lack thereof - and move them to the next pipeline stage.
Loop in team members to call, email, or otherwise manage a customer deal.
Connect with your customers 1 on 1 with automatic scheduling and meeting reminders.
Machine learning generates a percentage field on each deal, telling you how likely that deal is to close. Growth plan doesn’t include Einstein.
Assign scores to each customer deal as they interact with your site, emails, etc. and understand how likely they are to purchase. Growth plan doesn’t include Einstein.
SUPPORT & USABILITY
Dedicated Account Rep
Pardot does not include support and training in their plans, often requiring teams to hire a dedicated specialist.
Customized Stack & Scalability
Build customized stacks for your business, allowing your features to scale with you, and stop paying for features you don’t need.
300+ Free Apps & Integrations
Not offered in the Growth plan, then limited calls/day.
Custom User Permissions & Roles
Rebranding & Custom Domains
Remove ActiveCampaign branding from emails and forms.
Free Onboarding & Migration Services
Free Design Assistance
Free, High-quality Training
With guides, videos, email, and phone training, you can get started f