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ACTIVECAMPAIGN VS. PARDOT

Grow your business with a platform that’s easy to use, and easy on your budget.

As you and your team strive to sell to customers and grow your business, you need to be agile and understand customer preferences — that’s not possible while you use an overly complex solution. ActiveCampaign can give your team the tools needed to be successful, along with free migration and implementation services to get started quickly.

ActiveCampaign

Plan Type:

Enterprise


  • Unlimited Users
  • Advanced CRM
  • Unlimited Landing Pages and Forms
  • Machine Learning Tools
  • SMS Marketing
  • Dedicated Account Manager
  • Free Phone, Email, and Live Support
$399
per month - paid yearly

Pardot

Plan Type:

Growth


  • Basic Email Templates
  • Limited Automation Workflows
  • Limited Landing Pages and Forms
  • Basic Reporting
$1,250
per month - paid monthly *Contacts on multiple lists count as multiple contacts.

Designed for growing businesses, ActiveCampaign includes:

  • A flexible, user friendly interface for your whole team
  • Centralized data for a complete picture of each customer
  • A powerful set of sales automation and pipeline management tools
  • A native Salesforce integration (and 300+ others that let you design your own tech stack)
4.5 stars on G2 Crowd

Understand your customers and take actionable steps to improve your marketing and sales strategies.

You no longer have to sacrifice customer experience at the cost of your entire marketing budget. Stop overpaying for a marketing suite that requires a consultant to manage, and limits your landing pages, forms, and automations. Choose a customer experience automation solution that helps you truly understand your customers and grow your business.

CRM. Email. Automations.

Powerful features, at the right price.

Feature

ActiveCampaign

Pardot

MARKETING

Pre-Built Automation Templates

Hundreds of industry and goal specific pre-built automation workflows to help you get started.

Unlimited Automation Rules

Pardot’s Growth plan limits the number of automations users can set up.

Multi-Step Automations

Move customers through a workflow based on different actions or events.

Sophisticated Triggers

Purchasing Kick off an automation when a prospect or customer fills out a form or navigates to a landing page, and take action based on dates, field changes in Salesforce, and more.

Automation Map

Connect automations to each other in one step. Easily adjust your strategy, map out new automations, and add qualifying contacts into a new flow quickly.

Live Automation Editing

Edit the actions or emails within an automation, without pausing or starting over.

Automation Split-Testing

Test which path in an automation performs better in real-time, and learn more about your customers.

Dynamic Automations

Use multiple goals and go-to actions to create flexible workflows and send each contact down a unique path.

Drag & Drop Email Designer

Email Templates

Advanced Email Analytics & Custom Reports

Pardot does not include advanced reporting in their Growth plan.

SMS Automation

Send a text message to contacts within an automation.

Unlimited Website Forms

Pardot limits users to 50 forms on their Growth plan.

Unlimited Landing Pages

Pardot limits users to 50 pages on their Growth plan.

Site & Event Tracking

Dedicated Email Deliverability Specialist

A real human will check your first few emails and be sure they’re compliant before sending.

Predictive Content

Put different messages in front of different people based on specific preferences and behaviors.

Predictive Sending

Send emails at the time customers are most likely to open and engage.

Email Split Testing

A/B test campaigns to learn what content works best.

Advanced Email Reporting

Pardot does not include Advanced Email Reporting in their Growth plan, users must pay extra.

SALES

Sales CRM

Give customers a personalized experience across their entire lifecycle.

CRM Mobile App

See how campaigns are performing on the go with an easy-to-use mobile app.

Multiple Pipelines

Organize your sales team however it works for you. Keap doesn’t offer multiple pipelines in their plans.

Deal & Stage Automation

Create or update customer deals based on behaviors - or lack thereof - and move them to the next pipeline stage.

Task Automation

Loop in team members to call, email, or otherwise manage a customer deal.

Schedule Appointments

Connect with your customers 1 on 1 with automatic scheduling and meeting reminders.

Win Probability

Machine learning generates a percentage field on each deal, telling you how likely that deal is to close. Growth plan doesn’t include Einstein.

Lead Scoring

Assign scores to each customer deal as they interact with your site, emails, etc. and understand how likely they are to purchase. Growth plan doesn’t include Einstein.

SUPPORT & USABILITY

Dedicated Account Rep

Pardot does not include support and training in their plans, often requiring teams to hire a dedicated specialist.

Unlimited Users

Customized Stack & Scalability

Build customized stacks for your business, allowing your features to scale with you, and stop paying for features you don’t need.

300+ Free Apps & Integrations

API Access

Not offered in the Growth plan, then limited calls/day.

Custom User Permissions & Roles

Rebranding & Custom Domains

Remove ActiveCampaign branding from emails and forms.

Free Onboarding & Migration Services

Free Design Assistance

Free, High-quality Training

With guides, videos, email, and phone training, you can get started fast.

Accessible Courses and Study Hall Sessions

We offer all customers a low-cost way to learn best practices and connect with other users.

Make it a hassle-free switch

Try ActiveCampaign for free

Instant set-up. No credit card required.

See why ActiveCampaign beats Pardot

Connect all your marketing channels

Use data from site visits, purchases, conversations, and hundreds of other interactions in branching workflows that automate the daily tasks that take up time. Nurture and better understand what makes your customers happy and coming back for more.

Automate your sales team

Assign lead scores, move deals along a pipeline, and pass tasks to others on your team in the same automated system. Close deals faster and be more efficient by qualifying/disqualifying leads immediately.

Leverage machine learning

Leverage Predictive Sending and Predictive Content to deliver the right message to the right person, at the right time. Each message is tailored specifically to the individual and sent when they’re most likely to open and engage with your business.

Use the features you need

With a sophisticated yet simple UI, your team can set up comprehensive workflows and be more effective in less time. With custom reporting and insights, you’ll understand your customers better and provide a better experience overall — without paying for an admin or consultant to get started.

Work without limitations

With ActiveCampaign, we never limit you to a certain number of automation conditions, or keep you from developing landing pages or forms that help you better understand your customers. We’re here for you, and we’re not happy unless you’re happy.

We’ll move you from Pardot for free

You never need to worry about getting started. We’ll get you up and running fast.

When you get  free migration , we import:

  • Your lists, contacts, custom fields, and tags
  • Your automation workflows
  • Your opt-in forms
  • Your email templates

Make it a hassle-free switch

Try ActiveCampaign for free

Instant set-up. No credit card required.