Designed for growing businesses, ActiveCampaign includes:
- A flexible, user friendly interface for your whole team
- Centralized data for a complete picture of each customer
- A powerful set of sales automation and pipeline management tools
- A native Salesforce integration (and 300+ others that let you design your own tech stack)
Want to know how ActiveCampaign compares to Pardot? Schedule your consultation today.
Sources: Internal study of SimilarWeb-tracked website performance, comparative pricing, and G2 results. Study covered thousands of lookalike mid-market businesses who are currently using Pardot, HubSpot, MailChimp, or ActiveCampaign.
CRM. Email. Automations.
MARKETING
| Feature | ActiveCampaign | Pardot |
|---|---|---|
| Global success 150,000 customers in 170 different countries. Global campaigns in more than 15 languages. | ✓ | ✗ |
| Pre-Built Automation Templates Hundreds of industry and goal specific pre-built automation workflows to help you get started. | ✓ | ✗ |
| Unlimited Automation Rules Pardot's Growth plan limits the number of automations users can set up. | ✓ | ✗ |
| Multi-Step Automations Move customers through a workflow based on different actions or events. | ✓ | ✓ |
| Sophisticated Triggers Kick off an automation when a prospect or customer fills out a form or navigates to a landing page, and take action based on dates, field changes in Salesforce, and more. | ✓ | ✓ |
| Automation Map Connect automations to each other in one step. Easily adjust your strategy, map out new automations, and add qualifying contacts into a new flow quickly. | ✓ | ✗ |
| Live Automation Editing Edit the actions or emails within an automation, without pausing or starting over. | ✓ | ✗ |
| Automation Split-Testing Test which path in an automation performs better in real-time, and learn more about your customers. | ✓ | ✓ |
| Dynamic Automations Use multiple goals and go-to actions to create flexible workflows and send each contact down a unique path. | ✓ | ✓ |
| Drag & Drop Email Designer | ✓ | ✗ |
| Email Templates | ✓ | ✓ |
| Advanced Email Analytics & Custom Reports Pardot does not include advanced reporting in their Growth plan. | ✓ | ✗ |
| SMS Automation Send a text message to contacts within an automation using powerful integration partners. | ✓ | ✗ |
| Unlimited Website Forms Pardot limits users to 50 forms on their Growth plan. | ✓ | ✗ |
| Unlimited Landing Pages Pardot limits users to 50 pages on their Growth plan. | ✓ | ✗ |
| Site & Event Tracking | ✓ | ✓ |
| Dedicated Email Deliverability Specialist A real human will check your first few emails and be sure they're compliant before sending. | ✓ | ✗ |
| Predictive Content Put different messages in front of different people based on specific preferences and behaviors. | ✓ | ✗ |
| Predictive Sending Send emails at the time customers are most likely to open and engage. | ✓ | ✗ |
| Email Split Testing A/B test campaigns to learn what content works best. | ✓ | ✓ |
| Advanced Email Reporting Pardot does not include Advanced Email Reporting in their Growth plan, users must pay extra. | ✓ | ✗ |
SALES
| Feature | ActiveCampaign | Pardot |
|---|---|---|
| Sales CRM Give customers a personalized experience across their entire lifecycle. | ✓ | ✓ |
| CRM Mobile App See how campaigns are performing on the go with an easy-to-use mobile app. | ✓ | ✓ |
| Multiple Pipelines Organize your sales team however it works for you. | ✓ | ✓ |
| Deal & Stage Automation Create or update customer deals based on behaviors - or lack thereof - and move them to the next pipeline stage. | ✓ | ✓ |
| Task Automation Loop in team members to call, email, or otherwise manage a customer deal. | ✓ | ✓ |
| Schedule Appointments Connect with your customers 1 on 1 with automatic scheduling and meeting reminders. | ✓ | ✓ |
| Win Probability Machine learning generates a percentage field on each deal, telling you how likely that deal is to close. Growth plan doesn't include Einstein. | ✓ | ✗ |
| Lead Scoring Assign scores to each customer deal as they interact with your site, emails, etc. and understand how likely they are to purchase. Growth plan doesn't include Einstein. | ✓ | ✗ |
SUPPORT & USABILITY
| Feature | ActiveCampaign | Pardot |
|---|---|---|
| Customized Stack & Scalability Build customized stacks for your business, allowing your features to scale with you, and stop paying for features you don't need. | ✓ | ✗ |
| 300+ Free Apps & Integrations | ✓ | ✓ |
| API Access Not offered in the Growth plan, then limited calls/day. | ✓ | ✗ |
| Custom User Permissions & Roles | ✓ | ✗ |
| Rebranding & Custom Domains Remove ActiveCampaign branding from emails and forms. | ✓ | ✗ |
| Free Onboarding | ✓ | ✗ |
| Free Design Assistance | ✓ | ✗ |
| Free, High-quality Training With guides, videos, and training, you can get started quickly. | ✓ | ✗ |