ACTIVECAMPAIGN VS. PARDOT
Grow your business with a platform that’s easy to use, and easy on your budget.
As you and your team strive to sell to customers and grow your business, you need to be agile and understand customer preferences — that’s not possible while you use an overly complex solution. ActiveCampaign can give your team the tools needed to be successful, along with free migration and implementation services to get started quickly.
ActiveCampaign
Unlimited Users
Advanced CRM
Unlimited Landing Pages and Forms
Machine Learning Tools
SMS Marketing
Dedicated Account Manager
Free Phone, Email, and Live Support
Pardot
Basic Email Templates
Limited Automation Workflows
Limited Landing Pages and Forms
Basic Reporting
Designed for growing businesses, ActiveCampaign includes:
- A flexible, user friendly interface for your whole team
- Centralized data for a complete picture of each customer
- A powerful set of sales automation and pipeline management tools
- A native Salesforce integration (and 300+ others that let you design your own tech stack)
Understand your customers and take actionable steps to improve your marketing and sales strategies.
You no longer have to sacrifice customer experience at the cost of your entire marketing budget. Stop overpaying for a marketing suite that requires a consultant to manage, and limits your landing pages, forms, and automations. Choose a customer experience automation solution that helps you truly understand your customers and grow your business.
CRM. Email. Automations.
Powerful features, at the right price.
Feature
ActiveCampaign
Pardot
MARKETING
Global success
150,000 customers in 170 different countries. Global campaigns in more than 15 languages.
Pre-Built Automation Templates
Hundreds of industry and goal specific pre-built automation workflows to help you get started.
Unlimited Automation Rules
Pardot’s Growth plan limits the number of automations users can set up.
Multi-Step Automations
Move customers through a workflow based on different actions or events.
Sophisticated Triggers
Purchasing Kick off an automation when a prospect or customer fills out a form or navigates to a landing page, and take action based on dates, field changes in Salesforce, and more.
Automation Map
Connect automations to each other in one step. Easily adjust your strategy, map out new automations, and add qualifying contacts into a new flow quickly.
Live Automation Editing
Edit the actions or emails within an automation, without pausing or starting over.
Automation Split-Testing
Test which path in an automation performs better in real-time, and learn more about your customers.
Dynamic Automations
Use multiple goals and go-to actions to create flexible workflows and send each contact down a unique path.
Drag & Drop Email Designer
Email Templates
Advanced Email Analytics & Custom Reports
Pardot does not include advanced reporting in their Growth plan.
SMS Automation
Send a text message to contacts within an automation using powerful integration partners.
Unlimited Website Forms
Pardot limits users to 50 forms on their Growth plan.
Unlimited Landing Pages
Pardot limits users to 50 pages on their Growth plan.
Site & Event Tracking
Dedicated Email Deliverability Specialist
A real human will check your first few emails and be sure they’re compliant before sending.
Predictive Content
Put different messages in front of different people based on specific preferences and behaviors.
Predictive Sending
Send emails at the time customers are most likely to open and engage.
Email Split Testing
A/B test campaigns to learn what content works best.
Advanced Email Reporting
Pardot does not include Advanced Email Reporting in their Growth plan, users must pay extra.
SALES
Sales CRM
Give customers a personalized experience across their entire lifecycle.
CRM Mobile App
See how campaigns are performing on the go with an easy-to-use mobile app.
Multiple Pipelines
Organize your sales team however it works for you. Keap doesn’t offer multiple pipelines in their plans.
Deal & Stage Automation
Create or update customer deals based on behaviors - or lack thereof - and move them to the next pipeline stage.
Task Automation
Loop in team members to call, email, or otherwise manage a customer deal.
Schedule Appointments
Connect with your customers 1 on 1 with automatic scheduling and meeting reminders.
Win Probability
Machine learning generates a percentage field on each deal, telling you how likely that deal is to close. Growth plan doesn’t include Einstein.
Lead Scoring
Assign scores to each customer deal as they interact with your site, emails, etc. and understand how likely they are to purchase. Growth plan doesn’t include Einstein.
SUPPORT & USABILITY
Dedicated Account Rep
Pardot does not include support and training in their plans, often requiring teams to hire a dedicated specialist.
Unlimited Users
Customized Stack & Scalability
Build customized stacks for your business, allowing your features to scale with you, and stop paying for features you don’t need.
300+ Free Apps & Integrations
API Access
Not offered in the Growth plan, then limited calls/day.
Custom User Permissions & Roles
Rebranding & Custom Domains
Remove ActiveCampaign branding from emails and forms.
Free Onboarding & Migration Services
Free Design Assistance
Free, High-quality Training
With guides, videos, email, and phone training, you can get started fast.
Accessible Courses and Study Hall Sessions
We offer all customers a low-cost way to learn best practices and connect with other users.
Make it a hassle-free switch
Try ActiveCampaign for free
Instant set-up. No credit card required.
See why ActiveCampaign beats Pardot
Connect all your marketing channels
Use data from site visits, purchases, conversations, and hundreds of other interactions in branching workflows that automate the daily tasks that take up time. Nurture and better understand what makes your customers happy and coming back for more.
Automate your sales team
Assign lead scores, move deals along a pipeline, and pass tasks to others on your team in the same automated system. Close deals faster and be more efficient by qualifying/disqualifying leads immediately.
Leverage machine learning
Leverage Predictive Sending and Predictive Content to deliver the right message to the right person, at the right time. Each message is tailored specifically to the individual and sent when they’re most likely to open and engage with your business.
Use the features you need
With a sophisticated yet simple UI, your team can set up comprehensive workflows and be more effective in less time. With custom reporting and insights, you’ll understand your customers better and provide a better experience overall — without paying for an admin or consultant to get started.
Work without limitations
With ActiveCampaign, we never limit you to a certain number of automation conditions, or keep you from developing landing pages or forms that help you better understand your customers. We’re here for you, and we’re not happy unless you’re happy.
We’ll move you from Pardot for free
When you get free migration, we import:
- Your lists, contacts, custom fields, and tags
- Your automation workflows
- Your opt-in forms
- Your email templates
Make it a hassle-free switch
Try ActiveCampaign for free
Instant set-up. No credit card required.
