ActiveCampaign vs. Omnisend
Omnisend and ActiveCampaign each have their own unique strengths.
Omnisend excels in providing intuitive email campaign management and advanced e-commerce features, while ActiveCampaign stands out for its robust automation capabilities and comprehensive customer segmentation. Compare both and find the perfect fit for your needs.
Unlock success for ecommerce entrepreneurs with ActiveCampaign
ActiveCampaign delivers powerful lead scoring capabilities, seamless CRM integration, multi-channel interaction tracking, detailed contact management, and automation features to enhance your sales and marketing workflow.
- Multi-step marketing automation
- Email, site, and campaign tracking
- Advanced segmentation
- Dynamic & predictive content
- A/B/C/D/E testing options
- Next best action suggestions
- AI content creation tools
- Predictive sending with AI
- 250+ professional templates
- Drag-and-drop email designer
- Fully-featured enhanced CRM
- Custom objects & data structures
Why choose ActiveCampaign over Omnisend?
See four reasons why we're the top choice for email, marketing, and sales automation.
Personalize with conditional & predictive content
Dynamically customize email content, subject lines, and even landing pages based on individual customer data and behavior in order to create targeted, relevant messages that resonate with your audience.
Don’t just A/B test: A/B/C/D/E test
Test emails—or entire automation workflows—to find what works and what doesn’t for your subscriber lists.
Sell more online
Omnisend limits users to one Shopify store. With ActiveCampaign, you can use our direct integration to connect to multiple Shopify stores in just a few clicks (along with BigCommerce, WooCommerce, and Square).
True omnichannel marketing
ActiveCampaign brings all your channels together so you can reach your customers on the ones that resonate best. Merge email, SMS, social media, and more for unified campaigns.
Unlock your marketing potential
Take advantage of a range of features including advanced automation workflows, personalized customer experiences, and deep analytics and reporting for tracking campaign performance.
Create advanced, multi-step automations
ActiveCampaign’s conditional wait and dynamic routing enable advanced branching, giving you control over campaign delivery, targeting, and response.
Get more from your email campaigns
ActiveCampaign outshines Omnisend when it comes to customer segmentation, personalization options, and deliverability.
With ActiveCampaign, you can create highly targeted segments based on criteria such as demographics, behavior, interactions, and lead score. This level of granular segmentation allows you to tailor your marketing campaigns and messages to individual customer needs and preferences.
Better track your ROI
With our powerful reporting options, tracking tools, and app integrations, you can effortlessly assess your impact and find out more about your customers.
Frequently Asked Questions
What AI-powered tools are available in ActiveCampaign to help personalize my marketing campaigns?
ActiveCampaign provides a suite of AI-powered tools, including AI Campaign Builder, Predictive Sending, AI Content and Image Generation, AI-Suggested Segments, Dynamic and Predictive Content, and AI Brand Kit. These tools help you create and optimize campaigns, personalize content for each contact, identify high-value segments, and ensure your messages land at the right time for maximum engagement—all with minimal manual effort.
Is ActiveCampaign difficult to learn for new users, and what resources are available to help me get started quickly?
ActiveCampaign is designed to be intuitive, combining a user-friendly interface with powerful features so you can get started quickly—even if you’re new to marketing automation. AI agents, prebuilt templates, and guided automations make setup easy, and every plan includes free 1:1 onboarding and migration support, as well as live chat, help docs, and a vibrant user community.
How does ActiveCampaign’s pricing compare to Omnisend, and what value do I get for my investment?
ActiveCampaign’s pricing is designed to scale with your business, offering more advanced features and flexibility at a lower cost per contact compared to Omnisend. You get enterprise-grade automation, segmentation, and CRM capabilities without hidden fees or per-user charges, ensuring you receive maximum value and predictable costs as you grow.
