ActiveCampaign Vs. Omnisend

The Ultimate Email Automation: ActiveCampaign Outshines Omnisend

Omnisend and ActiveCampaign each have their own unique strengths.

Omnisend excels in providing intuitive email campaign management and advanced e-commerce features, while ActiveCampaign stands out for its robust automation capabilities and comprehensive customer segmentation. Compare both and find the perfect fit for your needs.

ActiveCampaign Marketing Plus + SMS

Advanced Email Marketing

Marketing Automation

Advanced Lead Scoring

$ 49
Per month

Omnisend Pro

Email Marketing



$ 59
per month

Unmatched lead scoring & CRM integration, ActiveCampaign offers:

  • Robust lead-scoring capabilities, allowing you to prioritize and target your most engaged leads effectively.
  • Seamless integration with popular CRM platforms, ensuring a smooth flow of data between your marketing and sales teams.
  • Ability to track customer interactions and behaviors across multiple channels, enabling better lead qualification and personalized communication.
  • CRM integration for detailed contact management, including custom fields, tags, and segmentation options.
  • Automation features that enable you to trigger actions and workflows based on specific lead-scoring criteria, enhancing your sales and marketing processes.
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Advanced segmentation with a best-in-class deliverability rate

ActiveCampaign outshines Omnisend when it comes to customer segmentation, personalization options, and deliverability.

With ActiveCampaign, you can create highly targeted segments based on criteria such as demographics, behavior, interactions, and lead score. This level of granular segmentation allows you to tailor your marketing campaigns and messages to individual customer needs and preferences.

Additionally, ActiveCampaign provides powerful personalization features, enabling you to dynamically insert personalized content into your emails and automations, resulting in more engaging and relevant customer experiences. 

If your emails aren’t landing in inboxes, your marketing efforts are going to waste. ActiveCampaign is #1 in email deliverability among competitors in Emailtooltester’s 2024 deliverability test, with an average deliverability rate of 89.6%


Unlock Success for E-commerce Entrepreneurs with ActiveCampaign

ActiveCampaign proves to be a superior tool for e-commerce entrepreneurs by offering advanced features, powerful automation, and robust integrations to drive their online businesses to new heights. Discover how ActiveCampaign can revolutionize your e-commerce marketing strategy and achieve greater success today. Try it now and see the difference!


A/B testing

SMS Marketing

Ecommerce Tracking

Advanced Reporting

Predictive Content


Website Tracking

Multi-Channel Campaigns

Goal Tracking

Behavior Tracking

Lead Scoring

Dynamic Content

Predictive Sending


CRM Integration

Deep Data Integrations


Customizable Forms

Machine Learning

Why growing businesses love ActiveCampaign

Easy-to-Use Automation Builder

Building an automation is as easy as reading a flowchart. The ActiveCampaign automation builder is specifically designed to be as easy to use as possible – and if you need help, we offer support and detailed tutorials.


HubSpot limits users to one Shopify store. With ActiveCampaign, you can use our direct integration to connect to multiple Shopify stores in just a few clicks (along with BigCommerce, WooCommerce, and Square).

Best-in-class tools

ActiveCampaign integrates with over 850+ different apps, giving you the flexibility to build efficient tech stacks.

Make it a hassle-free switch

Try ActiveCampaign for free

Instant set-up. No credit card required.

Schedule a free demo

Get a free walkthrough of ActiveCampaign