ACTIVECAMPAIGN VS. KEAP (INFUSIONSOFT)
Don’t pay more for the basic features you need to connect with customers.
Instead of paying way too much for features you never use, get the tools that will help you meaningfully connect with customers.
ActiveCampaign
25 Users
Automated CRM
Email Marketing & Automation
Advanced Segmentation
SMS Marketing
Free Migration
no coaching fee
Keap (Infusionsoft)
1 User
Basic CRM
Standard Marketing Automations
Limited Integrations
Coaching Fee: $999
Designed for growing businesses
- Free migration and implementation to get you started quickly
- Sales Automation & CRM make it easy to track new business
- Send newsletters, targeted campaigns, and personalized emails
- A platform that’s easy to navigate and understand
Marketing automation, email, and CRM features that will guide meaningful customer interactions.
Marketing automation you can set up in minutes
I discovered ActiveCampaign and it was like a glorious breath of fresh air. The interface made sense without resorting to the help guide, composing a campaign could be done easily in minutes.
— Jeremy Dawes
CRM. Email. Automations.
Powerful features, at the right price.
Feature
AC
Keap (Infusionsoft)
MARKETING AUTOMATION
Global Success
150,000 customers in 170 different countries. Global campaigns in more than 15 languages.
Tagging
Tags let you group, sort, send, and automate. They’re like attaching a sticky note to your contacts.
Advanced Segmentation
Take tags a step further and group your customers based on their interests and lifecycle stage.
Website Forms
Automation Recipes
Hundreds of industry and goal specific pre-built automation workflows to help you get started.
Single Step Automations
Multi-Step Automations
Move customers through a workflow based on different actions or events.
If/Else Automation Triggers
Send customers down a specific path within an automation based on their actions.
Start/Stop an Automation
Use automation actions to send contacts into another workflow based on their activity.
Sophisticated Triggers
Purchasing a product, abandoning a cart, and more will enter a contact into an automation.
Automation Map
See how your automations connect to each other, so you can easily update your marketing, adjust your strategy, and map out new automations.
Automation Split Testing
Test which path in an automation performs better in real-time, and learn more about your customers.
Dynamic Automations
Use multiple goals and go-to actions to create flexible workflows and send each contact down a unique path.
SMS Automation
Send a text message to contacts within an automation by leveraging powerful integration partners.
Site & Event Tracking
Customized Stack & Scalability
Build customized stacks for your business, allowing your features to scale with you, and stop paying for features you don’t need.
SALES AUTOMATION
Sales CRM
Give customers a personalized experience across their entire lifecycle with better customer relationship management.
CRM Mobile App
See how your email marketing campaigns are performing on the go with an easy-to-use mobile app.
Multiple Pipelines
Organize your sales team however it works for you. Keap doesn’t offer multiple sales pipelines or sales reports in their plans.
Deal & Stage Automation
Create or update customer deals based on behaviors - or lack thereof - and move them to the next pipeline stage.
Task Automation
Loop in team members to call, email, or otherwise manage a customer deal.
Schedule Appointments
Connect with your customers 1 on 1 with automatic scheduling and meeting reminders.
Win Probability
Machine learning generates a percentage field on each deal, telling you how likely that deal is to close.
Lead Scoring
Assign scores to each customer deal as they interact with your site, email campaigns, etc. and understand how likely they are to purchase.
EMAIL MARKETING
Drag-and-Drop Email Designer
Use our visual campaign builder to see exactly how your email marketing works before it goes live.
Dedicated Email Deliverability Team
A real human will check your first few emails and be sure they’re compliant before sending.
Email Templates
Unlike Keap, ActiveCampaign also includes 125+ expertly-crafted email templates and a robust landing page builder.
Email Automation
Send contacts emails based on actions, behaviors, stage, etc.
Conditional Content
Put different messages in front of different people based on specific preferences and behaviors.
Email Split Testing
A/B test campaigns to learn what content works best.
Advanced Email Reporting
Dive into more than just clicks and opens with ActiveCampaign email marketing reports.
SUPPORT & USAGE
Up to 25 Users
Keap plans are priced for 1 user per plan. We offer your entire team the tools they need at one price.
Free Onboarding & Migration Services
Keap’s migration plans start at $99 and jump to $499 and $999 for each plan.
Chat & Email Support
Free, High Quality Training
Customize User Permissions and Roles
870+ Integrations
Keap offers only limited integrations that work with their platform.
Make it a hassle-free switch
Try ActiveCampaign for free
Instant set-up. No credit card required.
Advanced Marketing Automation
Use data from site visits, purchases, conversations, and hundreds of other factors to send the right message to the right person, automatically with the leading marketing automation tool.