ACTIVECAMPAIGN VS. KEAP (INFUSIONSOFT)
Don’t pay more for the basic features you need to connect with customers.
Instead of paying way too much for features you never use, get the tools that will help you meaningfully connect with customers.
Email Marketing & Automation
no coaching fee
Standard Marketing Automations
Coaching Fee: $999
Designed for growing businesses
- Free migration and implementation to get you started quickly
- Sales Automation & CRM make it easy to track new business
- Send newsletters, targeted campaigns, and personalized emails
- A platform that’s easy to navigate and understand
Marketing automation, email, and CRM features that will guide meaningful customer interactions.
Marketing automation you can set up in minutes
I discovered ActiveCampaign and it was like a glorious breath of fresh air. The interface made sense without resorting to the help guide, composing a campaign could be done easily in minutes.
— Jeremy Dawes
CRM. Email. Automations.
Powerful features, at the right price.
150,000 customers in 170 different countries. Global campaigns in more than 15 languages.
Tags let you group, sort, send, and automate. They’re like attaching a sticky note to your contacts.
Take tags a step further and group your customers based on their interests and lifecycle stage.
Hundreds of industry and goal specific pre-built automation workflows to help you get started.
Single Step Automations
Move customers through a workflow based on different actions or events.
If/Else Automation Triggers
Send customers down a specific path within an automation based on their actions.
Start/Stop an Automation
Use automation actions to send contacts into another workflow based on their activity.
Purchasing a product, abandoning a cart, and more will enter a contact into an automation.
See how your automations connect to each other, so you can easily update your marketing, adjust your strategy, and map out new automations.
Automation Split Testing
Test which path in an automation performs better in real-time, and learn more about your customers.
Use multiple goals and go-to actions to create flexible workflows and send each contact down a unique path.
Send a text message to contacts within an automation by leveraging powerful integration partners.
Site & Event Tracking
Customized Stack & Scalability
Build customized stacks for your business, allowing your features to scale with you, and stop paying for features you don’t need.
Give customers a personalized experience across their entire lifecycle with better customer relationship management.
CRM Mobile App
See how your email marketing campaigns are performing on the go with an easy-to-use mobile app.
Organize your sales team however it works for you. Keap doesn’t offer multiple sales pipelines or sales reports in their plans.
Deal & Stage Automation
Create or update customer deals based on behaviors - or lack thereof - and move them to the next pipeline stage.
Loop in team members to call, email, or otherwise manage a customer deal.
Connect with your customers 1 on 1 with automatic scheduling and meeting reminders.
Machine learning generates a percentage field on each deal, telling you how likely that deal is to close.
Assign scores to each customer deal as they interact with your site, email campaigns, etc. and understand how likely they are to purchase.
Drag-and-Drop Email Designer
Use our visual campaign builder to see exactly how your email marketing works before it goes live.
Dedicated Email Deliverability Team
A real human will check your first few emails and be sure they’re compliant before sending.
Unlike Keap, ActiveCampaign also includes 125+ expertly-crafted email templates and a robust landing page builder.
Send contacts emails based on actions, behaviors, stage, etc.
Put different messages in front of different people based on specific preferences and behaviors.
Email Split Testing
A/B test campaigns to learn what content works best.