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ActiveCampaign vs. Keap (Infusionsoft)

Manage your business without the confusion

Get automation that's as powerful as it is easy to use


Plan Type:






Setup Cost:


  • Email Marketing
  • Marketing Automation
  • Advanced Sales Automation
  • Contact Management
per month - paid yearly
no coaching fee

Keap (Infusionsoft)

Plan Type:






Setup Fees:


  • Email Marketing
  • Marketing Automation
  • Sales Automation (Basic)
per month - paid yearly
Coaching Fee: $499

Designed for small businesses

  • We’ll import all your contacts, automations, email templates, and forms for free
  • No setup fees or hidden charges
  • Free help & training, with lightning-fast support
  • Enterprise-grade features made easy to use
4.5 stars on G2 Crowd

Marketing automation you can set up in minutes

Get rid of a confusing, mangled automation builder. You can set up ActiveCampaign automations in just a drag and a drop. With ActiveCampaign's top-down automation builder, marketing automation is as easy as reading a flowchart.

Marketing automation you can set up in minutes

I discovered ActiveCampaign and it was like a glorious breath of fresh air. The interface made sense without resorting to the help guide, composing a campaign could be done easily in minutes.

— Jeremy Dawes

Read Jeremy's story

CRM. Email. Automations.

Powerful features, minus the headaches.



Keap (Infusionsoft)

Email Marketing

Subscription Forms

Dynamic Content

Email Segmentation

Split Testing

Marketing Automation

Pre-Built Automations

Site Tracking

Event Tracking

Multi-Channel Attribution

Sales & CRM

Lead Scoring

Lead Segmentation

Sales Pipeline Automation

Split Testing

Messaging & Conversations

SMS Marketing

Predictive Sending

Split Action (A/B Testing)

Facebook Custom Audiences

Conversational Marketing

Product Support



Free Demo




Make it a hassle-free switch

Try ActiveCampaign for free

Instant set-up. No credit card required.

Contact Management

View your entire database and segment off of that or any number, unlimited, custom fields.

Campaign Designer

Our campaign designer was recently updated, is easy to use. You can leverage dynamic content, and our email templates are mobile responsive.

Marketing Automation

You can take specific actions, not just how contacts engage in emails, but how they interact on your website.

Sales Functions

Streamline sales process by allowing your sales team see what marketing sees. You can take actions based on specific customer insights in one place. In addition, we offer 100% control over lead scoring, rather than set parameters.

We’ll move you from Keap for free

You never need to worry about getting started. We’ll get you up and running fast.

When you get  free migration , we import:

  • Your lists, contacts, custom fields, and tags
  • Your automation workflows
  • Your opt-in forms
  • Your email templates

Make it a hassle-free switch

Try ActiveCampaign for free

Instant set-up. No credit card required.