Alexa Drake

Alexa Drake is a content marketer specializing in B2B SaaS, with a knack for translating complex ideas into narratives that resonate and stick. Grounded in a background that spans sales enablement, SEO, and internal communications, she brings a customer-first lens to every project she touches.

At ActiveCampaign, Alexa owns content production across multiple disciplines, from long-form articles and research reports to webinar production, campaign playbooks, and data-driven storytelling initiatives. Her enablement roots inform how she thinks about content distribution, ensuring that the right message reaches the right audience at the right moment in their journey.

Alexa believes that great content starts with understanding the customer experience end to end. That philosophy shapes everything she builds, whether she's scripting a webinar, developing a content playbook, or turning proprietary research into editorial assets. She's especially drawn to interactive content experiences, finding that the formats inviting audiences to engage, explore, and participate tend to leave the longest lasting impression