Integration Overview: Automatically upload won deals to Google Ads. Improve campaign ROAS with server-side, privacy-safe conversion matching using the GCLID.
Is This Integration Right for You?
- B2B businesses generating leads through Google Ads.
- Sales teams using ActiveCampaign Deals to track revenue.
- Agencies that need accurate offline conversion tracking for their clients.
Why Use the Nexopath for ActiveCampaign Integration?
Feed the Algorithm and Improve ROAS
- Send high-quality, deep-funnel offline conversion data back to Google Ads. By connecting revenue to the corresponding click, you can train Google's algorithm to find better leads and improve campaign performance.
Privacy-Safe Server Matching
- Reduce the effects of iOS restrictions, cookie blockers, and ad blockers. Email addresses and phone numbers are securely hashed using SHA-256 on the server before leaving your environment, supporting compliance with Google's privacy policies.
Zero Manual Entry
- When an ActiveCampaign deal moves to the Won stage, the webhook automatically captures the GCLID and uploads the hashed data to Google Ads. Configure the integration once and eliminate recurring CSV uploads.
Key Features of the Platform:
- Capture GCLIDs automatically through hidden form fields.
- Create ActiveCampaign custom fields and webhooks automatically.
- Support lead, opportunity, and sale conversion actions.
- Hash personally identifiable information using SHA-256 to support Google Ads compliance.
- Use server-side tracking to reduce data loss caused by ad blockers.
