Harness data from every corner of your business
Build powerful unified data structures that use your entire tech stack to power personalized marketing automations.
Bring even more into your marketing automation platform
Custom objects act as a dedicated space within your contact records to house various types of data relevant to your business processes.
Let’s say you run a music shop that offers lessons. You could build custom object to store details about instruments offered or instructor schedules. You can then use these data points to trigger automated emails and campaigns.
Get the full picture for every customer relationship
Custom objects extend and amplify the data you can record in standard objects like contacts, accounts, and deals. What’s more, you can record multiples of each data set to build a complete historic record of all relevant touchpoints.
Improve access to data
Develop powerful workflows using any data from the apps, tools, or spreadsheets you already use to run your business.
Drive clarity across your organization
Understand every touchpoint with your customers in the moment — without losing any historical context.
Keep track of your customers’ preferences
Gather and store important information about your contacts from across your marketing stack to build more relevant segments and campaigns.
Deliver dynamic experiences
Surpass customer expectations by using actionable data to create personalized experiences that drive growth.
Take action on what really matters to your customers
Use the data you collect from custom objects to drive more meaningful experiences for your contact list.
Understand your customer relationships
With a complete record of how every customer has engaged with your business, you can automate the most relevant experience possible.
Use any data from across your business
Easily create and manage any custom objects you can imagine directly within the app. Build and host your own integration using our custom objects API.
Get insights into all your open deals
Use unique customer actions you define to keep open deals moving through your pipeline.
Access account data from a single view
Have all relevant account information at your fingertips and ready for use in your marketing and sales efforts.
Boost your campaigns with data from your marketing stack
Dynamic Content
Send the right content to the right people every time. Create dynamic and conditional content blocks that show different copy or media for each user.
Sales CRM
Manage your leads in one place with our fully-featured Sales CRM tool. Track your prospects from the first interaction all the way through to closing the deal.
Segmentation
Sort and tag contacts and use your data to build more relevant user journeys for every customer.
Reporting
Leverage our holistic reporting tools to track your campaign's value, understand your ROI, and pinpoint gaps across your marketing strategy.
