Book a personalized demo and see what your marketing looks like when Active Intelligence handles the busywork.
Tell us your numbers and goals, and we'll put together a pricing package that works for you.
The Email Marketing Lab is a one-day virtual workshop broken into three guided sessions.
You'll shift from manual campaign builds to using Active Intelligence as a strategic partner. By the end of the workshop, you'll walk away with a working email marketing system anchored to your real business goals, plus a live follow-up session the following week.
By the time you close your laptop, you will have these assets configured in your own account:
The Strategic Blueprint
This session shifts your mindset from "send more emails" to "build intentional journeys," walking you through customer journey stages, goal-setting, and configuring your Brand Kit and Active Intelligence Instructions so every AI output starts on-brand from day one.
The Bridge to Action
You will use Active Intelligence to create strategic segments, generate campaign content and images through conversation, and explore when a campaign is better served as an automation, leaving with a draft campaign and automation tied to the goal you set in session one.
Iteration and Optimization
This session covers deliverability fundamentals, how to match metrics to your specific goals, A/B and split testing setup, and how to use Active Intelligence as a reporting consultant so the insights you uncover feed directly back into your next strategic cycle.
Office Hour | 60 mins
Come back with real questions. This live session is your chance to troubleshoot what you have built, get help applying concepts to your specific account, and make sure nothing falls through the cracks between learning and doing.
Marketers, owners, and teams already using ActiveCampaign who want to stop spending hours on manual campaign builds and start using Active Intelligence as a strategic extension of their workflow.
Whether you have never tried the AI features or you have dabbled but nothing has stuck, the Lab meets you where you are.
To get the most out of the hands-on exercises, you should have:
If you are brand new to ActiveCampaign and still getting set up, we recommend starting with one of our free Virtual Study Hall sessions to build your foundation first
"...So many doors opened, problems solved in terms of how to manage the customer journey and reach out and integrate... All that said, the #1 awesome element for me was the clarity, knowledge, empathy, and clear logical delivery."
- Study Hall Attendee
Is this workshop for you?
The Lab runs approximately five hours across three sessions, with breaks built in between. You will also receive access to a live follow-up session about a week later. Plan to block the full day so you can stay engaged without rushing.
Mapping the customer journey
Managing & segmenting contacts
Setting up site tracking
Basic automation building
Installing automated recipes
Building lead gen forms
Creating landing pages that convert
Configuring deep data and native integrations
Automating forms, pages, pipelines, and tracking
Campaign and deal reporting
Full refund available before the event. If you register and your plans change, just let us know before the workshop starts.
If you are still getting your account set up, the Lab may move faster than is helpful.
We recommend starting with ActiveTraining sessions or our free Virtual Study Hall sessions to build your foundation first, then joining a future Lab cohort when you are ready.
Absolutely! Bring your team to maximize the impact – together, you’ll leave ready to drive growth using ActiveCampaign.
Request team pricing at studyhall@activecampaign.com
At this time, the Email Marketing Lab is virtual. If you are interested in in person training, let us know in the form below.
A full recording is included with your registration. That said, the Lab is designed around hands-on exercises and live interaction, so attending in real time is where you will get the most value.