ActiveCampaign vs. Keap (Infusionsoft)

Instead of paying too much for features you never use, get the tools that will help you meaningfully connect with customers.

Free 14-day trial with email sign-up
Join over 150k customers. No credit card needed. Instant setup.

Designed for growing businesses

Stop overpaying for basic marketing automation and CRM features. ActiveCampaign gives you industry-leading email and marketing automation and a sophisticated CRM that is user friendly and straightforward. 

Build advanced customer segments, close deals automatically, and build branching automations that track a customer’s actions from start to finish.

  • Multi-step marketing automation
  • Email, site, and campaign tracking
  • Advanced segmentation
  • Dynamic & predictive content
  • A/B/C/D/E testing options
  • Next best action suggestions
  • AI content creation tools
  • Predictive sending with AI
  • 250+ professional templates
  • Drag-and-drop email designer
  • Fully-featured enhanced CRM
  • Custom objects & data structures

Why choose ActiveCampaign over Keap?

See four reasons why we're the top choice for email, marketing, and sales automation.

Two professionals pointing to a laptop screen discussing important business matters.
  • Predictive, data-driven marketing automation

    Use data from site visits, purchases, and actions taken, to send the right message to your customer automatically with the leading marketing automation tool.

  • Effortless segmentation & audience management

    Assign lead scores, move deals along a pipeline, and pass tasks to others on your team in the same automated system.

  • Up your efficiency with sales automation

    No longer worry about wasting time on tasks like pipeline management, customer segmentation, or lead nurturing. Sales automation will handle it for you.

  • Integrated design, landing page, and AI content tools

    Build dynamic content, use a responsive template, and personalize your email campaigns in minutes.

We’re an all-in-one powerful and intuitive solution. See for yourself.

Don’t spend more time setting things up than actually optimizing your marketing and sales. Connect with your customers throughout the lifecycle and personalize every interaction to get new customers and keep current ones coming back again and again.

Rated higher for ease of use

When asked how easy each platform was to use, more G2 survey respondents agreed that ActiveCampaign was more intuitive.

84 %
ActiveCampaign G2 satisfaction score
72 %
Keap G2 satisfaction score

Named a better business partner

An independent G2 survey found that more marketing automation users are likely to agree that ActiveCampaign better meets their business needs.

90 %
ActiveCampaign G2 satisfaction score
82 %
Keap G2 satisfaction score

Power your CRM with deeper insights

Our platform seamlessly connects sales and marketing automation to streamline relationship management, personalize every message, and drive results.

Sales engagement automation
Account and deal management
Deal pipelines
Win probability

Create advanced, multi-step automations

ActiveCampaign’s conditional wait and dynamic routing enable advanced branching, giving you control over campaign delivery, targeting, and response.

Marketing automation
Email automation
Lead scoring
Ecommerce automation
Split and conditional actions
Automation goals
Predictive sending
Dynamic content

Run more effective campaigns

Do more with ActiveCampaign's advanced segmentation, automation, and personalization features, delivering targeted messaging across every channel and improved customer engagement.

Content manager
Email templates
Conditional content
Abandoned cart
Product block
Product catalog

Powerful omnichannel marketing tools

Combine email, SMS, social media, and more for cohesive campaigns. Track all your omnichannel interactions for a consistent marketing strategy that drives results.

Landing pages
Sign-up forms
Facebook Custom Audiences
Facebook Lead Ads
Site messages
Mobile apps

Analytics & reporting at your fingertips

ActiveCampaign offers extensive ROI reporting options, with omnichannel metrics and behavior tracking to help you understand campaign impact and revenue.

Contact reporting
Campaign reporting
Automation reporting
Conversion and revenue reporting
Store performance

Ready to take ActiveCampaign for a spin?

Try it free for 14 days.

Free 14-day trial with email sign-up
Join over 150k customers. No credit card needed. Instant setup.