A Leader in Agentic Marketing for Midmarket Organizations
ActiveCampaign has been named a Leader in the IDC MarketScape: Worldwide Agentic Marketing for Midmarket Organizations 2026 Vendor Assessment.
We’ve been named a Leader in the IDC MarketScape report
According to the IDC MarketScape, a midsize marketing team “is not asking whether a platform is simple enough for one person to run. The real question is whether it can hold together across a stack that already has some
sprawl to it.”
Download the excerpt and see why ActiveCampaign is a Leader on capabilities and strategies.
Source: IDC MarketScape: Worldwide Agentic Marketing for Midmarket Organizations 2026 Vendor Assessment, Doc
#US54841126, September 2026.
See why we believe ActiveCampaign is named a Leader
The latest report highlights our strength for serving midmarket businesses.
“eCommerce, SaaS, nonprofit, consulting, franchise, and multilocation businesses gain particular value from ActiveCampaign's industry-aware AI agents, prebuilt automation recipes, and CRM integration, which requires no coding.”
Grow your business with a Leader in agentic marketing for small businesses
The report noted, “Active Intelligence runs continuously across the marketing life cycle, surfacing opportunities and acting without a prompt."
AI that acts, not just assists
Active Intelligence runs continuously across your marketing, spotting opportunities and acting on them without waiting to be asked. One conversation can produce the campaign, the segments, and the automation behind it — coordinated across every channel your team runs.
Intelligence shaped by your business
As IDC MarketScape put it, "more context feeds richer data and sharper intelligence."
Brand Kit, Custom Instructions, and the Context Layer turn what you already know about your customers into decisions the platform can act on.
Built for small teams
Agentic marketing means the work that usually slips because nobody had time now gets done. Customers build their first campaign 8x faster with Active Intelligence, and see 75% more engagement across their email campaigns.
About IDC MarketScapes
IDC MarketScape vendor assessment model is designed to provide an overview of the competitive fitness of technology and service suppliers in a given market. The research methodology utilizes a rigorous scoring methodology based on both qualitative and quantitative criteria that results in a single graphical illustration of each vendor’s position within a given market.
IDC MarketScape provides a clear framework in which the product and service offerings, capabilities and strategies, and current and future market success factors of IT and telecommunications vendors can be meaningfully compared. The framework also provides technology buyers with a 360-degree assessment of the strengths and weaknesses of current and prospective vendors.