Choose your marketing plan

Customers see 75% more engagement with Active Intelligence, included in every plan. Guaranteed results in 30 days or your money back.

I have contacts

Every plan includes AI credits. Add more anytime, right from checkout or your account.

For larger teams with complex data and support needs.

Starts at
-/Month
-- / Month
Customize your plan

Billed yearly for 1,000 contacts

500 AI Credits / Month

Choose Enterprise
  • 1,000 contacts
  • 15,000 email sends / month
  • 5 user seats included

Everything in Pro, and

  • Single sign-on (SSO) and HIPAA support
  • Premium segmentation and custom objects
  • Premium CRM integrations like Salesforce
  • Dedicated account team and uptime SLA
Recommended

For marketers who want AI to optimize every send.

Starts at
-/Month
-- / Month
Customize your plan

Billed yearly for 1,000 contacts

500 AI Credits / Month

Choose Pro
  • 1,000 contacts
  • 12,000 email sends / month
  • 3 user seats included

Everything in Plus, and

  • Predictive sending at each contact's best time
  • Conditional content: one email, a version for every contact
  • Advanced segmentation
  • Attribution & conversion tracking
  • 200 active business goals

For growing teams that want more personal messages.

Starts at
-/Month
-- / Month
Customize your plan

Billed yearly for 1,000 contacts

500 AI Credits / Month

Choose Plus
  • 1,000 contacts
  • 10,000 email sends / month
  • 1 user seat included

Everything in Starter, and

  • Cross-channel marketing
  • Generative AI for content and images
  • Landing pages and site messages
  • 25 active business goals
  • Enhanced CRM available

For getting your first automations live.

Starts at
-/Month
-- / Month
Customize your plan

Billed yearly for 1,000 contacts

500 AI Credits / Month

Choose Starter
  • 1,000 contacts
  • 10,000 email sends / month
  • 1 user seat included

Includes

  • Multi-step marketing automation
  • AI-powered automation and campaign builders
  • Email campaigns with 250+ pre-built templates
  • 15 active business goals

Compare every feature

See exactly what's included in every plan.

Add-on Sold separately
Enterprise
Monthly price scales with contact list size
Enterprise Pro Plus Starter

Top features

Feature Enterprise Pro Plus Starter
AI Credits 500 500 500 500
Multi-step marketing automation Included Included Included Included
Cross-channel marketing Included Included Included Not included
Email sends 15x contact limit 12x contact limit 10x contact limit 10x contact limit
Users 5 3 1 1
Segmentation Premium Advanced Standard Limited
Business Goals 200 active goals 200 active goals 25 active goals 15 active goals
Generative AI Included Included Included Not included
Conditional content Included Included Not included Not included
Predictive sending Included Included Not included Not included
Single sign-on (SSO) Included Not included Not included Not included
Enhanced CRM Boost our CRM with two add-ons: Pipelines and sales engagement Available add-on Available add-on Available add-on Not included

Active Intelligence (AI)

Feature Enterprise Pro Plus Starter
Active Intelligence workspace and sidebar Unlimited access Unlimited access Limited access Limited access
AI translations Limited Limited Limited Limited
AI actions Limited Limited Limited Limited
Scheduled Tasks Limited Limited Limited Limited
Proactive Drafts Limited Limited Limited Limited
Automation Health Monitoring Limited Limited Limited Limited
External Intelligence Limited Limited Limited Limited
Account Context Limited Limited Limited Limited
AI-powered automation builder Included Included Included Included
AI campaign builder Included Included Included Included
AI campaign follow-up Included Included Included Included
Spam check Included Included Included Included
Site tracking Included Included Included Included
Link tracking Included Included Included Included
AI-suggested segments Included Included Included Included
Suggested actions Included Included Included Included
AI brand kit 5 brand kits 5 brand kits 5 brand kits 1 brand kit
AI content generation Included Included Included Not included
AI image generation Included Included Included Not included
AI campaign calendar Account & industry-based send times Account & industry-based send times Account-based send times Not included
Predictive sending Included Included Not included Not included
BotSense Included Included Not included Not included
Lead scoring Included in Pipelines add-on Included in Pipelines add-on Included in Pipelines add-on Not included
Win probability Included in Sales Engagement add-on Included in Sales Engagement add-on Included in Sales Engagement add-on Not included

Automation

Feature Enterprise Pro Plus Starter
Multi-step marketing automation Included Included Included Included
950+ automation recipes Included Included Included Included
Automation actions Unlimited actions Unlimited actions Unlimited actions 5 actions per automation
AI-powered automation builder Included Included Included Included
Automation Health Monitoring Limited Limited Limited Limited
Multiple triggers Included Included Included Included
Cross-channel marketing Included Included Included Email only
Email automation Included Included Included Included
Ecommerce automation Included Included Included Included
A/B testing Email & Automation Email & Automation Email only Email only
Sales automation Included Included Included Not included
Automations map Included Included Not included Not included
SMS Add-on Extend your campaigns with SMS marketing automation
Opt-in management & consent tools Included in add-on Included in add-on Included in add-on Not included
Inbox & 2-way messaging Included in add-on Included in add-on Included in add-on Not included
Personalized broadcast campaigns (US, UK, and AU) MMS only available in the US and AU Included in add-on Included in add-on Included in add-on Not included
Automated SMS sends & reply triggers Included in add-on Included in add-on Included in add-on Not included
AI reply suggestions Included in add-on Included in add-on Included in add-on Not included
AI conversation summaries Included in add-on Included in add-on Included in add-on Not included
Engagement tracking & reporting Included in add-on Included in add-on Included in add-on Not included

Campaigns

Feature Enterprise Pro Plus Starter
Email sends 15x contact limit 12x contact limit 10x contact limit 10x contact limit
Email campaigns & newsletters Included Included Included Included
Scheduled, RSS-triggered, & date-based campaigns Included Included Included Included
Drag & drop email designer for plain text & HTML Included Included Included Included
250+ pre-built templates Included Included Included Included
Auto-responder & reply templates Included Included Included Included
Gmail & Outlook integrations Included Included Included Included
A/B testing Included Included Included Included
Content manager Included Included Included Included
Dynamic content Included Included Included Included
Proactive Drafts Limited Limited Limited Limited
AI campaign builder Included Included Included Included
AI campaign follow-up Included Included Included Included
Spam check Included Included Included Included
AI brand kit 5 brand kits 5 brand kits 5 brand kits 1 brand kit
AI content generation Included Included Included Not included
AI image generation Included Included Included Not included
AI campaigns calendar Account & industry-based send times Account & industry-based send times Account-based send times Not included
Inbox preview & testing Unlimited 5 per month 5 per month Not included
Conditional content Included Included Not included Not included
Predictive sending Included Included Not included Not included

CRM

Feature Enterprise Pro Plus Starter
Contact profiles Included Included Included Included
Custom fields Included Included Included Included
Tags Included Included Included Included
Lists Included Included Included Up to 5
Premium CRM integrations Salesforce, Microsoft Dynamics, & more Included Not included Not included Not included
Pipelines enhanced CRM Add-on Enhanced pipeline management and sales automation:
Pipeline management Included in add-on Included in add-on Included in add-on Not included
Deal records Included in add-on Included in add-on Included in add-on Not included
Account records Included in add-on Included in add-on Included in add-on Not included
Lead scoring Included in add-on Included in add-on Included in add-on Not included
Sales engagement enhanced CRM Add-on Includes everything in the pipelines enhanced CRM add-on, as well as additional email and AI capabilities:
Automated 1:1 email Included in add-on Included in add-on Included in add-on Not included
Win probability Included in add-on Included in add-on Included in add-on Not included

Analytics & reporting

Feature Enterprise Pro Plus Starter
Business Goals 200 active goals 200 active goals 25 active goals 15 active goals
Site & link tracking Included Included Included Included
Automation reporting Included Included Included Included
Contact & subscriber reporting Included Included Included Included
Campaign reporting Included Included Included Included
Custom event tracking Included Included Included Not included
Jump to Included Included Included Not included
Sales reporting Included Included Included Not included
Revenue reporting Included Included Included Not included
Ecommerce reporting Included Included Included Not included
Conversion tracking Included Included Not included Not included
Revenue attribution Included Included Not included Not included
BotSense Included Included Not included Not included
Custom reporting Get valuable insights into your customers to help you make better business decisions. Included in plan Available add-on Available add-on Not included

Channels

Feature Enterprise Pro Plus Starter
Email Included Included Included Included
Websites WordPress, Squarespace, Wix, Webflow & more Included Included Included Included
Push notifications Via integration Included Included Included Included
Forms Included Included Included Standard & inline only
Landing pages Included Included Included Not included
Site messages Included Included Included Not included
Prospecting & retargeting ads Google, Facebook, & LinkedIn Included Included Included Not included
WhatsApp Messaging Add-on Extend your campaigns with WhatsApp marketing
Shared team inbox Included in add-on Included in add-on Included in add-on Not included
Broadcast messaging Included in add-on Included in add-on Included in add-on Not included
Flows Included in add-on Included in add-on Included in add-on Not included
SMS Add-on Extend your campaigns with SMS marketing automation
Opt-in management & consent tools Included in add-on Included in add-on Included in add-on Not included
Inbox & 2-way messaging Included in add-on Included in add-on Included in add-on Not included
Personalized broadcast campaigns (US, UK, and AU) MMS only available in the US and AU Included in add-on Included in add-on Included in add-on Not included
Automated SMS sends & reply triggers Included in add-on Included in add-on Included in add-on Not included
AI reply suggestions Included in add-on Included in add-on Included in add-on Not included
AI conversation summaries Included in add-on Included in add-on Included in add-on Not included
Engagement tracking & reporting Included in add-on Included in add-on Included in add-on Not included
Transactional email Reliably send password reset emails, notifications, confirmations, and more Available add-on Available add-on Available add-on Available add-on

Segmentation & personalization

Feature Enterprise Pro Plus Starter
Segmentation Premium Advanced Standard Limited
Saved segments Included Included Included Included
AI-suggested segments Included Included Included Included
Custom fields Included Included Included Included
Personalization fields Included Included Included Included
Dynamic content Included Included Included Included
Suggested actions Included Included Included Included
Conditional content Included Included Not included Not included
Custom objects Included Not included Not included Not included

Ecommerce

Feature Enterprise Pro Plus Starter
Standard ecommerce integrations Shopify, Square, & WooCommerce Included Included Included Included
Premium ecommerce integrations BigCommerce, Magento, & Shopify Plus Included Included Not included Not included
Abandoned cart Included Included Included Included
Product catalog & blocks Included Included Included Not included
Coupons Included Included Included Not included
Recurring payments Included Included Not included Not included

Integrations

Feature Enterprise Pro Plus Starter
Claude & ChatGPT (via MCP) Included Included Included Included
1000+ integrations Included Included Included Included
API & webhooks Included Included Included Included
Gmail & Outlook Included Included Included Included
Zapier Included Included Included Included
Google, Facebook, & LinkedIn ads Included Included Included Not included
Calendly & Eventbrite Included Included Included Not included
PayPal & Stripe Included Included Included Not included
Slack Included Included Included Not included
Docusign Included Included Not included Not included
Standard ecommerce integrations Shopify, Square, & WooCommerce Included Included Included Included
Premium ecommerce integrations BigCommerce, Magento, & Shopify Plus Included Included Not included Not included
Standard CRM integrations Freshsales, Pipedrive, Zoho, & more Included Included Included Included
Premium CRM integrations Salesforce, Microsoft Dynamics, & more Included Not included Not included Not included
Zendesk Included Not included Not included Not included

Platform

Feature Enterprise Pro Plus Starter
Users 5 3 1 1
Custom mailserver domain Included Included Included Included
ActiveCampaign mobile app Included Included Included Included
Custom user permissions Included Included Included Not included
Custom account domain Included Included Included Not included
Custom branded forms Included Included Included Not included
Custom branded landing pages Included Included Included Not included
Label management page Included Included Included Not included
Database sync Included Included Included Not included
Single sign-on (SSO) Included Not included Not included Not included
HIPAA support Included Not included Not included Not included

Service & support

Feature Enterprise Pro Plus Starter
Guides & tutorials Included Included Included Included
Community access Included Included Included Included
Email & chat support Priority Priority Basic Basic
Onboarding & migration support Priority Priority Basic Basic
Dedicated account team Included Not included Not included Not included
Uptime SLA Included Not included Not included Not included

Turn WhatsApp into a top-performing sales & marketing channel

Automate lead capture, qualification, and routing on WhatsApp, fully connected to your email campaigns, CRM, and every other channel.

View WhatsApp plans

Build your first campaign 8x faster. Book a demo and see how.

Our experts will show you exactly how it works in 30 minutes—for your campaigns, your business, and your goals.

Request a demo

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Free services to help every growing business

No matter what plan you choose, our services are designed to help you get the most out of your investment — so you can focus on running your business.

Learn all about ActiveCampaign services
  • ActiveTraining
  • Video tutorials
  • Contact migration
  • Chat and ticket support
  • Customer enablement workshops
  • Knowledge base & help guides
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See results in 30 days or get your money back

We’re so confident you’ll grow with us, we’ll give you a full refund if you’re not satisfied after 30 days.

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Frequently asked questions

Discover answers to some of the most-asked questions about our platform.

  • What happens if my contact list grows beyond my current plan’s limit—will I be penalized or locked out of features?

    If your contact list grows beyond your current plan’s limit, ActiveCampaign makes it easy to upgrade to the next contact band or plan without penalties or losing access to features. You’ll never be locked out of your account or forced to pay unexpected fees—your investment simply scales as your business and opportunities expand.

  • Are there any setup costs or hidden fees when starting with ActiveCampaign?

    There are no setup costs or hidden fees when you start with ActiveCampaign. Every plan includes core features and support to help you launch quickly and confidently. You can get started on a trial plan right away, and move to a contract.

  • How does ActiveCampaign help ensure you only pay for what you actually use, rather than bundling in unnecessary extras?

    ActiveCampaign’s modular approach means you choose the plan and add-ons that fit your current needs, without being forced into bundles or paying for features you don’t use. As your business grows, you can add channels or advanced capabilities, ensuring your investment always matches your goals and usage.

  • What are AI credits? Do all actions use credits?

    AI credits are used when Active Intelligence completes an action outside of its core set of AI capabilities. This includes actions such as generating images, sending translated email campaigns, or leveraging advanced industry context & intelligence. Core AI capabilities include creating campaigns, automations, reports, contact import, and more. Currently, core AI capabilities are included as part of Active Intelligence and stay on even if your AI credits run out. For more information about AI Credits, please visit our help page.

  • Will I lose access to Active Intelligence if I run out of AI credits?

    No. Active Intelligence and core AI capabilities keep working when your AI credits run out. Only advanced AI capabilities will pause until more AI credits are added. Proactive insights & recommendations automatically generated by the Active Intelligence system also may continue to run. For more information about AI Credits, please visit our help page.

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