No fees, no GRR targets, more margin.

HubSpot is tightening partner margins. The ActiveCampaign partner program gives you flexibility, control, and commercial upside — without ripping out your stack.

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Free to join · Up to 55% reseller discount · No sourced-deal clock

Who this is for

Solution Partners, agency owners, and leaders at HubSpot-aligned firms.

  • You've built services, certifications, and retainers around the HubSpot ecosystem.
  • You're feeling the impact of higher program costs, stricter rules, and new performance thresholds.
  • You want realistic, low-friction ways to protect margin and stay competitive with clients — without ripping out everything overnight.

Program vs program

What's changing in the HubSpot partner program

Five places where the two programs now pull in opposite directions.

FeatureHubSpotActiveCampaign
Program accessSolution Partners must pay $400/month to stay in the program, or maintain equivalent spend on HubSpot products.Free to join. No monthly program fee required on either partner program.
Legacy partner tiersThe Provider program is fully sunsetting. Don't upgrade to Solution Partner in time and you lose all commissions.No forced upgrade from legacy tiers. Partners keep access to earned benefits without an artificial cutoff.
Deal requirementsAll partners must have at least one sourced deal every 12 months to stay in the program.Up to 55% discount on reseller accounts, with no time-based sourced-deal requirement.
Retention thresholdsNew Gross Revenue Retention requirements on top tiers — Elite 80%, Diamond 75%.No GRR targets. You're not penalised or downgraded for client churn outside your control.
Commercial modelIncreasingly pay-to-play — partner status tied to spend, upgrades, and tight performance rules.Agency-first economics. Transparent pricing, automation across plans, and incentives built to create margin, not remove it.

Impact

What this means for your business

With the new HubSpot program

  • More spend and stricter rules just to maintain your position.
  • Clients face higher software and onboarding costs.
  • Margins come under pressure as you absorb platform changes to protect retainers and relationships.

With ActiveCampaign's partner program

  • No program fees and no GRR thresholds.
  • Reseller discounts up to 55%, plus flexible commission or resell models.
  • A platform small and mid-market clients can adopt without being pushed into an enterprise-priced stack.

Deliverability

Your clients' campaigns actually reach the inbox.

Advanced automation and 94.2% deliverability means the work you deliver gets seen — and the results you report hold up.

ActiveCampaign 94.2%
HubSpot 77.7%

Source: EmailTooltester independent deliverability testing.

Why partners choose us

Partner programs should create opportunity, not friction

ActiveCampaign's program is built around three principles.

Flexibility in how you work with clients

  • Choose to resell, or earn commission.
  • Serve small and mid-market clients with advanced automation and 94.2% deliverability.
  • Run ActiveCampaign alongside your existing tools — this adds options, it isn't a rip-and-replace.

Stronger economics per client

  • No monthly partner fee.
  • Discounts up to 55% on reseller accounts.
  • Transparent pricing across plans.
  • Value scales with your services, not just software upgrades.

Support built for agencies that want to scale

  • A team that understands service models, retainers, and scale.
  • Enablement to help you package, price, and deliver services profitably.

A practical next step

Without burning bridges

This isn't about walking away from HubSpot overnight. It's about creating a better commercial balance — one deal at a time.

Step 01

Trial on one or two deals

Pick the new deals where HubSpot's costs or program rules create the most friction.

Step 02

Compare on real results

Measure margin, client satisfaction, and delivery effort side by side — not on a spreadsheet projection.

Step 03

Decide on your own terms

Take it as far as the numbers justify. Sit alongside your existing stack, or shift more of the book over.

Talk to the partner team

If HubSpot's new structure is squeezing your economics, let's model the alternative.

A confidential, 30-minute conversation with the ActiveCampaign partner team. No pitch deck required.

  • How your current program requirements are affecting margins
  • Where ActiveCampaign can sit alongside — or instead of — your existing stack
  • A low-risk path to start switching deals and clients

Book a confidential partner consult

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ActiveCampaign Partner Programs. HubSpot program details reflect publicly announced changes to the HubSpot Solution Partner and Provider programs. Deliverability figures: EmailTooltester. HubSpot is a trademark of HubSpot, Inc.; ActiveCampaign is not affiliated with HubSpot.