Back to Glossary

Email Marketing Software

Definition

Email marketing software platforms are programs and applications that are used to plan, create, and track email marketing campaigns.

Email marketing software can provide the following:

Create email templates
Maintain subscriber lists, with tagging and lists
Schedule and send email
Automate processes
Track statistics related to email campaigns to measure key success metrics

How can you create a unique experience for each customer?

Ready to get started?

Try it free. No credit card required. Instant set-up.