Posts about Spotlight

With the upcoming back-to-school and winter holiday shopping seasons quickly approaching, all brands (no matter the size) hope to...

B2C organizations pride themselves on working with customers in the most helpful and efficient way possible. With a more...

As part of Postmark joining ActiveCampaign, research was done to understand how consumers and businesses feel about transactional email...

  “How would you rate your recently purchased product?” Imagine receiving this email from a brand after not being...

According to The Knot, 96% of couples who planned to wed in 2020 altered their original plans to accommodate...

Our customers are makers, creators, and inventors from all over the world — and they’re also experts at creating...

As we’ve mentioned, keeping leads nurtured during the sales process is crucial to keeping them interested, and the same...

  Cancer Wellness Support was founded 15 years ago with a mission to give people undergoing cancer treatments, their...

  Susan Loft, CEO of Australia-based mobile laundry service Laundry Lady, faced a major growing pain in her business....