New Date Conditions Available

To squeeze the most out of ActiveCampaign, it helps to familiarize yourself with the segment builder and the conditions and data it uses. The Segment Builder appears in many places. It’s used to create segments of lists, of course, but it’s also used to:

  • Create forks in automations so contacts are treated differently (using the “If / Else” action)
  • Define Goal conditions
  • Create “Wait until…” conditions in automations
  • Create contact & lead scoring rules
  • Perform advanced searches and then bulk edit contacts
  • Filter the contacts who enter an automation.

So the conditions available to you in the segment builder are intertwined with the capabilities of the platform itself. When new segment conditions are added, it’s a pretty big deal because it enables you to do more with a number of different features.

We added Goal conditions not too long ago and today we’re excited to announce an improvement to the segment builder that has been requested by many of our most ardent advocates — better handling of dates.

Now when you have a custom date field, you are able to create conditions such as “The current date is 10 days before [custom field date]” and “The current date is 3 days after [custom field date]”

So now you can do an advanced search to find clients whose contracts expire in the next 30 days. You can have an automation treat contacts differently depending on when their free trial expires. You can have a contact’s score go up if they indicate they are making a purchase decision in the next 30 days.

This is also a helpful addition for those of you that run webinars and events.

Your automations can have “Wait until…” conditions that drip out reminders 7 days before and then the day before your webinar. You can create Goal actions so that a contact skips ahead to the correct portion of the automation based on when the webinar is happening.

These new condition options are already live in your ActiveCampaign account so you can start using them now.

We understand that the addition of these conditions doesn’t resolve all date-related situations, so we’ll continue adding to our date-based functionality as time goes on.

Save Colors with the New Color Manager

We’ve made it easier than ever to create beautiful, revenue-generating email campaigns.

Now, as you design your campaign the colors you use are automatically added to a list of recent colors. This feature is available wherever colors are used. Backgrounds, buttons, fonts, and borders, will all have access to your 12 most recently used colors so you can, for instance, quickly apply the color from your headline text to your call to action button.

You can also save colors that you use frequently. In addition to speeding up the campaign creation process, this makes it easier to keep your branding consistent across campaigns and among team members. You can save your brand’s colors once and apply them without ever having to hunt down hex codes again.

To save a color, click the “+” symbol and it will appear in the Saved section. You can also save colors from your recently used list by clicking its swatch and then clicking the “+” to save it. To remove a color from your saved list, click it to select it and then click the trash can symbol to delete it.


 

Is there something you would like us to add or improve? Let us know how we can make ActiveCampaign the perfect solution for your company.

Using ActiveCampaign and Segment to get the most out of your Contacts’ Behavioral Data

Today, we’re excited to announce that you can further analyze and act upon your email delivery, open, and click data from ActiveCampaign.

Through Segment Sources, you can get this data into a Postgres or Redshift warehouse, or any of the 180+ integrations on their platform, with no code required.
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Contact & Lead Scoring Webinar Now Available

The amazing Kelly O’Connell is back with another Success Hour webinar. This time she covers one of my favorite features — Contact & Lead Scoring.


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Site Tracking Webinar Recording Now Available

Our Customer Success Manager, Kelly O’Connell’s back with another slam-dunk of a webinar from her Success Hours series. In case you missed it, or want to re-watch – we’re very excited to share this with you. This was our largest and most quickly maxed out webinar in ActiveCampaign history!

You can watch it by clicking here or the preview below. This will take you to Vimeo, so that you may view it in full screen.

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Goals Webinar Recording Available Now

Kelly O’Connell, one of our excellent Customer Success Managers, recently did a webinar on our new Goals feature. In case you missed it, you can watch it here:

The Goals feature is one of our more complex features — it isn’t necessarily obvious what it does or how to apply it in your marketing. This can make it intimidating, but it’s one of the most powerful and useful marketing automation features we’ve released this year. Almost everyone would benefit from using Goals.

Never fear, let Kelly guide you in the best ways to implement Goals. In this webinar, Kelly dissects the feature: what it is, what it’s good for, and best practices for getting the most out of it. Kelly delves into a particular use case: using the Goals feature for event marketing. She covers nurturing prospects to attend, reminding registrants before the event, and providing follow up messages based on if the contacts attended or not. She creates an example automation that you can import here and use to follow along with the webinar:

 

Feature Update: Edit the Subject Line When Resending

One of the simpler, but very popular features of ActiveCampaign is the ability to easily create a new campaign based on a previously sent message with the Resend Options button. It’s a simple trick that saves time by building on the work you’ve already done.

You can find Resend Options by clicking the down arrow next to a sent campaign:

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New: Full Width Emails

One of the best things about being an ActiveCampaign user is that you are listened to. We care about your opinion and feedback and we try to roll as much input from our users into the platform as possible. You are an important part of our development process.

So, when we heard that some users were struggling with how their emails appeared in Inbox by Gmail (because of the lack of media query), we knew we had to do something about it.

Today, we are rolling out another improvement to our email designer: you can now create full width emails. If you don’t already have this feature, you should see it within the next 24 hours.

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New RSS Based Automation Trigger

We’re proud to announce our 20th automation trigger: the ability to trigger an automation based upon recent updates to your RSS feed.


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Find ActiveCampaign Experts to Improve Your Marketing & Sales

We are thrilled to announce our first group of ActiveCampaign Certified Consultants is ready to help you improve your marketing & sales. This multi-talented group has partnered with us to provide ActiveCampaign users with:

  • Consulting services
  • Coaching services
  • Implementation services

They have an impressive range of experience and skills:

  • Programmers
  • Designers
  • Marketing strategists
  • Sales experts
  • Inbound marketing experts
  • Marketing automation experts
  • Email marketing experts

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