Listen, Learn, Adapt: Keeping Pace in the Personalization Race

There was a time when email personalization meant inserting the contact's first name into the greeting or subject…

Email as the Interface

“Would you buy the report now?” A hipster whizzed by on an electric scooter behind me. The motor…

See, Think, Do: Marketing to People Who Aren’t Ready to Buy

When I first started marketing, I made what's probably a very common beginner's mistake: I tried to get…

Announcing the ActiveCampaign Forms for iPad Beta Program

Update 04/18/17: ActiveCampaign Forms for iPad is out of beta and available for download in the iTunes App…

Engagement Scores Part II: Engagement Segments

Last week I outlined how you can take advantage of ActiveCampaign's Lead Scoring to create a gradient of…

Introducing a New Group of Certified Marketing Consultants

ActiveCampaign is designed with one goal in mind: to give you the perfect tool for growing and managing your…

Advanced Engagement Tracking with Lead Scoring

A customer recently reached out to me with an interesting problem. They wanted to be able to segment…

How to Setup ActiveCampaign Event Tracking

Understanding what pages your contacts view using ActiveCampaign's Site Tracking is an incredibly powerful tool. Site Tracking allows…

Essentialism for Marketers

Marketing has become so broad and complex it can be overwhelming. You might feel like you're struggling to…

Hacking Laziness: Demotivate to Do More

I love the weekend. I know, I know. So does everybody else. But, I’m very fortunate I also…