Ignore These 7 Common Marketing “Truths”

“Sell the sizzle, not the steak.” “Focus on the benefits, not the features.” “The more you tell, the…

What Your Business Must Start Doing Today to Survive

I was the go-to person. When anyone had a question at my last job, they would always come…

How to Pick the Right Marketing Tools to Grow With Your Business, Not Against

I have buyer's remorse. I bought a $20 blender just a few months ago. The sole point of…

The Past and Future Landscape of the Martech Space

I never like to assume. So, for those who might not know or just need a refresher, here…

How to Decide What Your Contacts Want (and Give It To Them)

  I was recently helping a client figure out how they could send specific, targeted content to their…

8 New Automation Workflows for Deep Data Ecommerce Integrations

Over the past year we've released Deep Data Integrations with Shopify, WooCommerce, and BigCommerce. These integrations bring customer insight…

12 Tips to Get Your Best Email Deliverability Ever

Unfortunately, there isn't a magic bullet for perfect email deliverability. But, like many things with marketing, if you…

Here’s 13 of Our Latest Integrations

We specialize in email marketing, marketing automation, and sales automation CRM. Everything else — payment processing, landing pages,…

Announcing Saved Responses

Today we released a new feature that makes sending one-to-one messages to your contacts easier and faster. Now,…

Announcing Deal Owner Personalization Tags

Our sales manager Adam is really excited about this release At ActiveCampaign, we believe very strongly in automation's…