Posts from Jeremy Collier:

Our Guide To The Top Paid (And Free) Email Testing Tools

Your marketing team sends out hundreds of email marketing campaigns. They pay close attention to the marketing copy and...
5 days ago

SEO vs. SEM: Practical Differences and Which To Prioritize

It’s no secret that we marketers love our acronyms (CTA, CPC, MQL, PPC, etc.). Two that are regularly misused...
1 week ago

Slow Business: Symptoms, Top Causes, and How to Thrive in Spite of Them

All businesses experience fluctuations in sales, revenue, and profit. Some are more reasonable than others, but rare is the...
2 weeks ago

Value-Based Selling: What It Is, How to Use It, and 3 Examples

For as long as people have been trading, there has been marketing and sales strategy. But as times change...
3 weeks ago

How to Use Technology to Boost Your Digital Sustainability

The world is becoming increasingly digitized, with almost 50 billion devices connected to the internet. Businesses and consumers have...
3 weeks ago

What Does Loyalty Marketing Look Like? Plus 4 Loyalty Marketing Tactics

Loyalty marketing has a long history, with the first loyalty program dating all the way back to the 1850s....
3 weeks ago

Does Direct Mail Marketing Have a Place in Today’s Digital World?

Today’s marketers are almost as spoiled for choice as our consumers, with a wide range of marketing channels, tactics,...
4 weeks ago

How Do You Market a Podcast? 11 Podcast Marketing Tactics

Podcasts (spoken word, audio-only, or video-complemented online shows focused on a particular theme or topic) have become ridiculously popular....
4 weeks ago

How to Format an Email: Guide for Formal, Sales, and Marketing Emails

Email has come a long way from simply being the electronic equivalent of a letter — an estimated 330...
4 weeks ago