Your sales pipeline, prioritized for you
Focus your efforts where it matters. Get smarter lead scoring that automatically identifies your highest-value prospects and takes action, so you never miss an opportunity.
See your best prospect at a glance
With real-time lead scoring, instant CRM actions, and automated follow-ups, you’ll always know where to focus and what to do next.
Focus on the right leads
Instantly know which leads to prioritize, so you can save time, focus your efforts, and close more deals.
Get accurate scoring in real-time
Measure every customer interaction and get a lead score that’s backed by real-time data.
Add your best leads to your CRM, instantly
Never miss an opportunity. Set a score threshold that automatically creates a deal in your CRM for qualified prospects.
Create automations that keep leads engaged
Create instant follow-ups and personalized journeys that keep prospects engaged, without any extra effort.
Smarter scores, sharper decisions
Spot the trends behind every win. Understand conversion patterns, predict the likelihood of deal closures, and get insights into lead quality and performance over time, so your sales pipeline keeps getting stronger.
Your next high-value lead? Already on your radar
Set it so you don’t forget it. Create a score threshold that automatically creates a deal in your CRM for qualified leads, helping you focus your efforts and making sure you never miss an opportunity
Custom scoring for every product and every prospect
You’ve got multiple lines of business, and one goal: close more deals. With separate scoring models for every part of your business, you can add your prospects to the right nurture sequence every time.
Everything working together to move leads forward
Get real-time insights, accurate attributions, and smart automations, helping you save more time and close more deals.
Points-based scores
Award or deduct points based on contact attributes and actions.
Behavioral scoring rules
Track engagement like email opens, clicks, and page visits.
Product-specific scores
Measure interest in individual products or services.
CRM integration
Sync lead scores with your CRM in real-time.
Category-specific scores
Score contacts based on interest in topics or content themes.
Sales routing
Automatically assign high-scoring leads to the right sales rep.
Score threshold automations
Trigger workflows when contacts reach specific score milestones
Site & Event Tracking
Monitor website visits and custom events to update scoring.
Frequently Asked Questions
What is lead generation?
Lead generation is the process of attracting and capturing potential customers (a.k.a. “leads”) who might be interested in your product or service. Think of it as starting a conversation with people who could eventually become paying customers.
How do I capture leads?
Leads are generally captured using some form of lead generation devices, like an ebook, webinar, or free account signup. Those leads are stored in your sales CRM, which acts as a lead management system.
What is lead scoring?
Simply put, lead scoring is assigning a number, or score to all of your leads based on how likely they are to buy. The more actions they take on your site or in your marketing materials, the higher their score goes.
Why is lead scoring important?
Lead scoring allows sales teams to focus on the leads that are most likely to convert. No sales team can focus on every potential customer at once, so lead scoring is a great way to prioritize who your sales team should be talking to first.
What is a lead scoring platform?
That’s ActiveCampaign! Our software lets you keep track of all your lead scores in one CRM that integrates with your email marketing as well.
What is predictive lead scoring?
Predictive lead scoring uses AI and machine learning to analyze past data and identify leads most likely to convert. Unlike static rules (e.g., assigning points for email opens), it learns from customer behavior patterns to make smarter decisions.
Built on predictive analytics, it examines website visits, email engagement, and demographics to generate a score indicating a lead’s likelihood of becoming a customer.
The result? Sales and marketing teams prioritize and generating high-potential leads, saving time and increasing conversions.
