Skip to content


Want to grow your business and future-proof your career?

You know you need a marketing strategy and it needs to be able to be shared across your business.

But aligning from strategy to tactics and, eventually, to customers isn’t easy.

You need a holistic approach to marketing strategy and a marketing strategy template that will hold up whether you’re just getting started or a veteran business owner or marketer.

Becoming good at marketing is one thing, but creating a marketing strategy that aligns your business and fuels growth is more complicated. When you need to get your marketing organized - this template is the answer. This free marketing strategy template includes everything you need to get more of your ideal customers.

What you get:

  • Marketing strategy template
  • Marketing goals template
  • Marketing timeline template
  • Target market template
  • Market analysis template
  • SWOT analysis template
  • Positioning template
  • 10 Ps template

Share the tool

By submitting this form, you agree that ActiveCampaign may send you promotional emails about our products and services. You can unsubscribe at any time, free of charge. View our Privacy Policy.

Ready to see your marketing strategy in action?

Start a 14-day free trial of ActiveCampaign. No credit card, no setup, no hassle.

Why do I need all of these things in my marketing strategy?

Understanding how to put together an effective marketing strategy may be exactly what you’re looking for.

But where do you start?

What does it need to include?

What happens if it goes wrong?

You already know that running an ineffective marketing strategy can be disastrous:

  • Wasted spend
  • Poorly informed hires
  • Zero added revenue
  • Spinning your wheels endlessly
  • Throwing tactics at the wall and hoping something sticks
  • Budgets getting cut year after year

But when you do it right? A good marketing strategy gives you 4 distinct advantages:

  • Knowing who your customers are and where to engage with them
  • Understanding where your product fits into the market
  • Staying one step ahead of the competition
  • Growing your business

What is in a marketing strategy?

There are 7 crucial parts to an effective marketing strategy:

1. Marketing goals 

Setting an annual marketing strategy isn’t easy, so this first template will help you align your strategy to your goals and metrics to measure them. This charts a clear path from goals, to strategy, and to tactics.

2. Marketing timeline 

The ability to visualize the timeline of work to be completed is key to achieving your marketing goals.  When members of your team know when things are starting and ending (and can quickly do a visual check on them), you can spend more time working on your marketing goals. Whether you’re putting together a comprehensive content marketing plan or a go to market campaign, this timeline will help you better communicate your vision.

3. Target market 

Identify your target market using this segment profile template. It captures the geographic, demographic, and behavioral characteristics of each customer segment. It also allows you to assess the market opportunity for potential and existing segments by including important information, such as market size, growth potential, and risk factors.

4. Market analysis 

Market factors can either favor, or hamper, your marketing strategy. Sometimes marketing strategies can become realistic, so we’ll ground ours with Porter’s “Five Forces” model.

5. SWOT analysis 

SWOT is a shorthand acronym for strengths, weaknesses, opportunities, and threats. You can quickly identify your risks and opportunities by assessing all four of these quadrants

6. Positioning 

Positioning allows you to explain the value proposition of your product and the problems that it solves for your potential customers. If you have a marketing team, they will be able to use this positioning to develop campaigns and marketing automation that resonates with your ideal customer. It also keeps your messaging and company communications consistent across all channels.

7. 10 Ps 

Also known as a “marketing mix,” this template is based on the 10 Ps of marketing:

  1. Product
  2. Price
  3. People
  4. Process
  5. Promotion
  6. Programs
  7. Place
  8. Physical environment
  9. Partners
  10. Positioning

Capturing all of this information together in the template, you can accurately map how each part of your marketing mix works together toward your overall strategy.

A Marketing Strategy Template You Can Actually Use (TODAY)

Everything you need for your marketing strategy is in this template. You’ll be able to move quickly from template to action with a plan that’s easy to follow. Stop wondering what to do next and grab this free marketing strategy template.

Ready to see your marketing strategy in action?

Start a 14-day free trial of ActiveCampaign. No credit card, no setup, no hassle.