SAMPLE ECOMMERCE TECH STACK AND AUTOMATION STARTER PACK
Get 10% More Sales with Abandoned Cart Automation
What if you knew what tools to use for your ecommerce store? Imagine having the top-performing, most-important automations created for you and all you had to do was click a button to have your marketing up and running.
This ecommerce starter pack includes ActiveCampaign’s top recommended ecommerce integrations, pre-built automations, and strategy tips that target the biggest opportunities for your business.
What you get:
- The top 10 ecommerce tech recommendations from the ActiveCampaign team and our customers
- 5 pre-built automations that target the moment that your customers are most likely to buy
- A breakdown of the ActiveCampaign features you need to grow your store
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Thousands of customers agree: These are the top ecommerce automations
Welcome series with Tripwire offer
Kickoff your customer’s journey by introducing them to products that will interest them. Convert them into customers from there.
3-Step abandoned cart automation
Win back customers by reminding them about the items they’ve left in their carts. Use engaging and high open rate subject lines to draw customers in and earn their patronage.
New customer cross-sell
Provide follow-ups to stay on top of new customers and keep the momentum going. This flow will include products that we recommend based on their purchase history, seasonality, and associated products.
Keep your audience coming back with Customer Experience Automation
Check out our webinars
Using automation to improve your ecommerce customer experience
There’s a difference between being a seller of something, and the seller of something. The internet made it easier to sell your products, but only you can create the personalized and amazing experiences you might get in-store. The only question is: How? Join us for a FREE webinar to learn more about ecommerce best practices and how to create great customer experiences.
What’s inside the starter pack: How to target the moment when your customers are most likely to buy
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When you first dive into the world of ecommerce automation, the list of things you “could” automate is long—and intimidating:
- Tripwire campaigns
- Upsells and cross-sells
- Abandoned cart emails and automations
- Winback campaigns
- Bounceback campaigns
- Automations triggered based on average order value
- Automations triggered based on the lifetime spend of a customer
- Automations triggered by specific product pairings and categories
- Order confirmation, fulfillment and tracking
- Product interest intent signal automations
Automation can get complicated quickly, and some of the intricate parts of automation can accelerate sales.
At the same time, some types of automation are more critical because more of your customers see them, and they have a bigger effect on sales.
This starter pack shows you how to get started quickly. Your store’s set up. Now it’s time to connect the other ecommerce tools and set up your quick-win ecommerce automations.
We’re giving you a solid foundation, but if you want more, here’s how you find the best parts of your business to automate.
What do your customers do before they buy from you?
How do people find your store? Do they…
- Find an influencer posting about your product and swipe up?
- Search for your product category and find your website on Google?
- Hear glowing reviews from their friends, who are already your customers?
Ideally, it’s all 3 (plus 100 more). But if you really needed to nail down the most important channel for your business, what would you choose?
Your answer helps you uncover the areas to focus your attention. Here are some of the most common areas we see people focus on to grow their ecommerce stores.
To find new customers, top ecommerce stores use:
- Instagram influencer campaigns, especially micro-influencers, that drive to a landing page
- Facebook/Instagram ad campaigns (often using our Facebook Custom Audiences feature) that target key audiences with great creative
- Product pages that rank for the most important searches in their product category
- Word-of-mouth and customer referral campaigns that aren’t left to chance, where existing customers are automatically prompted to refer their friends
A customer is likely to look for information after hearing about you but before going through checkout. Here’s where you should focus next:
- Potential customers look for product information, price, shipping, and other questions on your website
- They look across third-party sites to find reviews of your product or business
- They look at competitors and comparison shop to find great deals
During the checkout process, they:
- Look for FAQs on your website
- Search around for coupon codes
- Go through your checkout flow and “add to cart” functionality
- Use on-site chat to ask questions
Listing out every customer touchpoint can be tiring, but it helps you find moments you can optimize. Every customer goes through your checkout flow, so make sure it’s easy to use. Every customer hits “add to cart,” so you should have automations in case they abandon those carts. These are small, tactical efforts, but can return a lot of value.
If you want the most bang for your buck, think where automation will have the biggest impact.
- The moment just before someone makes a purchase decision
- The moment just after someone makes a purchase decision
This starter pack gives you automations for both. Here’s why we’re giving you these specific automations.
The first impact moment: Just before a purchase decision
It’s hard to convince someone to buy from scratch. But if they’re already thinking about a purchase, it’s easier to nudge them towards buying from you. That