In sales, you only get one first impression. Make it count.

Imagine you get into an elevator with 3 of your target customers. The 4 of you strike up a conversation, and one asks where you work.

You’ve prepared for this, and before the elevator doors even close, you’ve delivered your perfected elevator pitch.

They’re interested and asking you questions. You think you might close a deal or two in the few seconds it takes to get down to the first floor.

But then they ask if you have anything they can take with them, something that lays out what your company does and how it can help. If only you had a digital or physical version of your elevator pitch.

Whether you’re in an elevator or Zoom meeting, it’s situations like these when a sales sheet would come in handy. 

But where do you get started? What actually goes on a sales sheet?

Don’t worry; we have you covered with these free sales sheet templates. They have everything you need to create a professional sales sheet that you can print out or send digitally.

Interested in learning more about what an excellent opportunity a sales sheet is and how it can help you? 

Read on.

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What is a sales sheet?


Sometimes referred to as a “one page” or “one-pager,” a sales sheet is a valuable tool that serves as a digital or physical version of your elevator pitch. It should explain your product or service and how you can fix a potential customer’s problem. You can think of a sales sheet as an advertisement for how you or your company can help.

As it’s most likely the first thing a prospective client sees, a strong sales sheet needs to be easy to read and to the point. It should also be visually enticing and contain a direct call-to-action, as well as easily be shared both in-person or digitally.

There are 2 main types of sales sheets:

  • Product sheets: While there is often a short company overview, product sheets specifically highlight an individual product or service.
  • Company sheets: Focuses on your company and what problems you solve. Company sheets serve as an introduction and highlight all your products or services. This is also an excellent place to include any additional benefits your company might offer prospective clients.

Why do I need a sales sheet?

Let’s go back to that moment in the elevator. You have your potential customers interested, but unless they remember you, you have nothing. 

However, if they walk away with a sales sheet in hand, they’re taking your elevator pitch with them. Whether in their inbox or folded in their back pocket, they’re more likely to reach out or pass on your information to where it needs to go.

However, a sales sheet can do more than just provide an elevator pitch reminder. A good sales sheet will:

  • Introduce your company and what it does for prospective clients and customers
  • Build brand recognition and help your company “stick” in the minds of prospective customers
  • Streamline your sales funnel by giving all m