In sales, you only get one first impression. Make it count.

You get into an elevator with 3 of your ideal customers.

One of them turns to you and asks where you work.

Got that “elevator pitch” ready?

Of course you do. You’re a pro.

They love the pitch. One of them asks, “Have something I can take back with me?”

Oh no. If only you had a digital or physical version of your elevator pitch.

After today, you will.

Join us and together, we’ll explore crushing your quota with these free sales sheet templates.

What you get:


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What is a sales sheet?




A sales sheet is a single-page document used to promote your product or service. It can be used to reach out to prospective customers cold, nurture existing leads, and close deals.



Why do I need a sales sheet?

Sales sheets are so powerful because they communicate a great deal of information quickly and concisely.

A good sales sheet gives you 6 distinct advantages:

  • Highlight the benefits of your product or service
  • Gain interest of customers, clients and/or investors
  • Preemptively address objections
  • Build brand recognition
  • Enable your sales team to close more deals
  • Act as an “on call” member of your sales team that can meet with customers 24/7

Learn more about how ActiveCampaign does sales automation.



How do I write a sales sheet?

To write an effective sales sheet (using our sales sheet template):

  • Speak with your product team about messaging
  • Work with your design to to create visual assets to include in the sales sheet
  • Seek out testimonials from customers

The ultimate goal of a sales sheet is to convert more people into purchasing, so what exactly should we include?



What does a sales sheet include?

There are 5 crucial parts to an effective sales sheet:

  1. Visuals — Even if your product or service is digital, there should be a representation that visualizes the value of your product to the customer.
  2. Tagline — Summarize the importance of your product in helping the customer achieve their desired goal.
  3. Benefits — Instead of writing about product features, keep your sales sheet focused on the customer and the benefits of your product.
  4. Testimonial — Include a testimonial from a customer indicative of your target market that aligns your product with the strongest possible value proposition.
  5. Contact Information — Insert your phone number, email address and website URL. If you want to include social media links, also list the company’s name on those platforms.

Always. Be. Closing.

Now that you full understand what a sales sheet is, why you need one (the benefits, how to write it and what to include, it’s time to start creating your own!

One option is to create a PDF sales sheet, but another is to create a living document that can be shared with a consistent URL. This allows you to update the specific page without having to change how it is shared online.

The sales sheet template you’ll find here also includes 3 bonuses:

  1. Competitor overview template
  2. You vs. competitor template
  3. Multiple competitors template

Each of these templates allow you to create a sales sheet that will enable your sales team to close more deals, attract new customers, recruit top-tier employees and even attract potential investors.

Ready to get started?

Start a 14-day free trial of ActiveCampaign. No credit card, no setup, no hassle.