Auto­mate your conver­sa­tions effor­tles­sly on WhatsApp

Flows are auto­ma­ted conver­sa­tion work­flows on WhatsApp that let you create chat­bots and auto­ma­tion sequen­ces without code. You can use them to profile leads, qualify custo­mers, auto­mate respon­ses, send follow-ups, inte­grate with your CRM, and handle common custo­mer interactions—all through ActiveCampaign.

Inbound flows trigger auto­ma­ti­cally when a contact sends a message that matches speci­fic keywords or condi­tions. Outbound flows are initia­ted by you—e.g., through ActiveCampaign, via API, or by uploa­ding a contact list. Inbound flows are ideal for instant respon­ses to custo­mer inqui­ries, while outbound flows work for campai­gns, remin­ders, and proactive outreach.

You can create your first func­tio­nal Flow in appro­xi­ma­tely 10 minutes using the visual canvas editor. More complex flows with multi­ple bran­ches, API connec­tions, and CRM inte­gra­tions may take longer depen­ding on your use case.

Flows can auto­mate lead quali­fi­ca­tion and profi­ling, custo­mer support respon­ses, order trac­king updates, appoint­ment remin­ders, payment follow-ups, CSAT surveys, contact assi­gn­ment to team members, CRM data synchro­ni­za­tion, re-enga­ge­ment campai­gns, and custom work­flows using API connec­tions to external systems.

Yes. Condi­tio­nal steps let you branch your flow based on contact varia­bles, flow varia­bles (answers from previous steps), global varia­bles (date, time, busi­ness hours), or execu­tion varia­bles. 

Getting tacti­cal: All condi­tions use AND logic, meaning all condi­tions must be met to follow the «THEN» branch; other­wise, the flow follows the «OTHER­WISE» branch.

Yes. You can create reusa­ble sub-flows and trigger them from larger Flows at any time. This helps keep complex auto­ma­tions mana­gea­ble and allows you to main­tain commonly used sequen­ces (like contact quali­fi­ca­tion or CRM sync) in one place.

Flows include message steps (send text, media, templa­tes), question steps (collect open-ended respon­ses), menu steps (present button options), condi­tio­nal steps (branch based on logic), action steps (update contact proper­ties), delay steps (wait before conti­nuing), API connec­tion steps (inte­grate exter­nal systems), assi­gn­ment steps (route to team members), and end steps (complete the flow).

While flows can send messa­ges in any language suppor­ted by WhatsApp, you’ll need to create sepa­rate bran­ches or flows for diffe­rent langua­ges. You can use condi­tio­nal logic to route contacts based on their language prefe­rence or loca­tion data stored in their contact profile.