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Bounce Back Email

Definition

A bounce back email is an email sent shortly after a customer purchase, intended to prompt a second purchase by the customer. Bounce back emails often include information about related products, as well as discount coupons that take effect after repeat purchases.

Bounce back coupons were originally used by brick and mortar retail stores as a way to get customers to return the store for an additional purcahse. Today, online ecommerce marketers use bounce back emails for the same purpose – as a way to increase the revenue from a recently acquired customer.

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